Open Internationalization Strategy
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Open Internationalization Strategy
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Author : Nadine Tournois
language : en
Publisher: Taylor & Francis
Release Date : 2021-02-22
Open Internationalization Strategy written by Nadine Tournois and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-22 with Business & Economics categories.
Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies’ expansion abroad. This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency. Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.
Internationalizing Firms
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Author : Adriana Calvelli
language : en
Publisher: Springer
Release Date : 2018-10-11
Internationalizing Firms written by Adriana Calvelli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-11 with Business & Economics categories.
This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms.
Open Internationalization Strategy
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Author : Nadine Tournois
language : en
Publisher:
Release Date : 2022-08
Open Internationalization Strategy written by Nadine Tournois and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08 with Business enterprises, Foreign categories.
This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities.
Innovative Perspectives On Corporate Communication In The Global World
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Author : Olvera-Lobo, María Dolores
language : en
Publisher: IGI Global
Release Date : 2021-04-23
Innovative Perspectives On Corporate Communication In The Global World written by Olvera-Lobo, María Dolores and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Internationalization Of Business
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Author : Stefan Schmid
language : en
Publisher: Springer
Release Date : 2018-12-30
Internationalization Of Business written by Stefan Schmid and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-30 with Business & Economics categories.
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Developing International Strategies
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Author : Rudolf Grünig
language : en
Publisher: Springer
Release Date : 2016-09-09
Developing International Strategies written by Rudolf Grünig and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-09 with Business & Economics categories.
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
Internationalization Of The Firm
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Author : Reijo Luostarinen
language : en
Publisher:
Release Date : 1979
Internationalization Of The Firm written by Reijo Luostarinen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with International business enterprises categories.
Monograph on international business expansion of the small and medium-sized industrial enterprise with small and open domestic market - deals with strategic decision making, concentrates on the determinants and importance of internationalization as a growth strategy, discusses the product operation and marketing strategies, and develops a decision making model. Diagrams, references and statistical tables.
Cases On Internationalization Challenges For Smes
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Author : Moreira, António Carrizo
language : en
Publisher: IGI Global
Release Date : 2020-11-06
Cases On Internationalization Challenges For Smes written by Moreira, António Carrizo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-06 with Business & Economics categories.
With the globalization process, firms are seeking to expand their activities to international markets but are also “feeling” expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.
Digital Transformation And Internationalization Strategies In Organizations
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Author : Yildiz, Orkun
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Digital Transformation And Internationalization Strategies In Organizations written by Yildiz, Orkun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in economic and social outputs of many countries such as the USA, Singapore, South Korea, EU countries, and Turkey. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. Digital Transformation and Internationalization Strategies in Organizations covers a wide range of issues and topics, including employment systems, quality management systems, international ranking systems in higher education, education and language policies in higher education, and business models employed in techno-parks. This book helps higher education institutions manage their manpower and become cognizant of the factors that may exert a drastic impact on their success. It is ideal for managers, executives, IT consultants, researchers, practitioners, academics, professors, and undergraduate and postgraduate students.
Value Creation In International Business
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Author : Svetla Marinova
language : en
Publisher: Springer
Release Date : 2016-11-04
Value Creation In International Business written by Svetla Marinova and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-04 with Business & Economics categories.
This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic alliances. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.