Optimierung Von Werbemitteln Anhand Von Gis Techniken Am Beispiel Eines Textilkonzerns
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Optimierung Von Werbemitteln Anhand Von Gis Techniken Am Beispiel Eines Textilkonzerns
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Author : Ondrej Horsky
language : de
Publisher: GRIN Verlag
Release Date : 2007
Optimierung Von Werbemitteln Anhand Von Gis Techniken Am Beispiel Eines Textilkonzerns written by Ondrej Horsky and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: Gut, Wirtschaftsuniversität Wien (Institut für BWL und Wirtschaftsinformatik), Sprache: Deutsch, Abstract: Durch die räumliche Trennung zwischen Textilhandelsunternehmen und Kunden fehlt es Unternehmen in der Regel an Informationen über ihre Kunden. Direktmarketing-Aktionen, wie Werbemittelverteilung von qualitativ hochwertigen Informationsbroschüren bzw. Mailings, tragen dazu entscheidend bei, die fehlende Kundennähe zu verringern. Im Vordergrund absatzpolitischer Überlegungen steht nicht mehr allein das Produkt oder nur der Konsument, sondern der effiziente, strategisch geplante Kommunikations- und Marketing-Mix unter Berücksichtigung von räumlichen Aspekten. Die allgemeine Beobachtung der Gewohnheiten und Bedürfnisse von Käufergruppen (z.B. DON GIL Donna Kundinnen) reichen für die Bestimmung einer Zielgruppe nicht mehr aus. Exakte Daten über die demographische Situation in einer Gesellschaft (z.B. die Bevölkerungsentwicklung), sowie deren räumliche Verteilung lassen in bestimmten Regionen neue Marktpotentiale erkennen und erlauben in weiterer Folge die genaue Analyse von räumlich differenzierten Marketingaktivitäten. Der Einsatz Geographischer Informationssysteme (GIS) ermöglicht derartige räumliche Marktbearbeitungen durchzuführen. Ziel dieser Arbeit Das Ziel dieser vorliegenden Diplomarbeit liegt in einer Analyse der Potenziale von Geoinformationssystemen (GIS) zur zielgerichteten Ansprache von Kunden. Dabei steht zunächst die Frage im Vordergrund, wie genau das Einkaufsverhalten innerhalb abgegrenzter regionaler Sprengel (Anm. v. Autor: regionales Einzugsgebiet) anhand existierender anonymisierter Kundendaten bestimmt werden kann. Durch die Ermittlung von Kennzahlen der durchgeführten GIS-Analysen werden regionale Zielgebiete für die Werbemitteleinsatzplanung exakt lokalisiert. Methode Der Autor verwendet zur Auswertung der Daten eine GIS-Softwareapplikation (Anm
Monstrosity In Matheson S I Am Legend And Lawrence S Film Adaptation
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Author : Kinga Gmiat
language : en
Publisher:
Release Date : 2013-08
Monstrosity In Matheson S I Am Legend And Lawrence S Film Adaptation written by Kinga Gmiat and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with categories.
Seminar paper from the year 2013 in the subject English Language and Literature Studies - Comparative Literature, grade: 2,0, University of Dusseldorf "Heinrich Heine" (American Studies), course: The Virus as Political Metaphor in 20th Century American Literature and Film, language: English, abstract: It is difficult to imagine our world without monsters. Their hideous appearance and scary behavior became integrated in our lives and culture. No culture can live without monsters. Children at an early age fear monsters under their beds and adolescents fight against monsters in computer games. We read about them in fictional literature and see them in classic movies as well as new publications. Monsters have always played an important role in culture. But what are monsters? How do they find their way into our society and where do they come from? Not only are they defined by their deterrent appearance but also by qualities ascribed by the culture they appear in (cf. Murgatroyd 2007, p. 2). The anthropologist Jeffrey Jerome Cohen deals with monsters and their role in society. In his work called "Monster Theory" he proposes a method of understanding cultures through the monsters they invent by giving seven theses explaining the monsters characterizations (cf. Cohen, Jeffrey Jerome: Monster Culture (Seven Theses). In: Monster Theory. Reading Culture. Minneapolis 1996, p. 3f.). Cohens second thesis "The Monster Always Escapes" will be of special interest to us. Also referring to Cohens first thesis "The Monsters Body Is A Cultural Body" we will examine how monsters are born into society and how they keep on living within the frames of cultural, political and social relations. Afterwards we will apply Cohens thesis to Richard Mathesons "I Am Legend," a Science Fiction and horror novel, which deals with monsters in form of vampires. In Mathesons fictional work the protagonist Robert Neville, as the only human being, lives in a world of bloodthirsty vampires. Neville, t
Siting Translation
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Author : Tejaswini Niranjana
language : en
Publisher: Univ of California Press
Release Date : 2023-09-01
Siting Translation written by Tejaswini Niranjana and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with History categories.
The act of translation, Tejaswini Niranjana maintains, is a political action. Niranjana draws on Benjamin, Derrida, and de Man to show that translation has long been a site for perpetuating the unequal power relations among peoples, races, and languages. The traditional view of translation underwritten by Western philosophy helped colonialism to construct the exotic "other" as unchanging and outside history, and thus easier both to appropriate and control. Scholars, administrators, and missionaries in colonial India translated the colonized people's literature in order to extend the bounds of empire. Examining translations of Indian texts from the eighteenth century to the present, Niranjana urges post-colonial peoples to reconceive translation as a site for resistance and transformation.
Das Leben Ist Eine Karawanserai
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Author : Emine Sevgi Özdamar
language : en
Publisher:
Release Date : 2000
Das Leben Ist Eine Karawanserai written by Emine Sevgi Özdamar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Fiction categories.
Figures Of Dissent
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Author : Terry Eagleton
language : en
Publisher: Verso
Release Date : 2005-11-17
Figures Of Dissent written by Terry Eagleton and has been published by Verso this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-17 with Literary Criticism categories.
This is a collection of Terry Eagleton's best criticisms and book reviews. His skill in this field is notable: never content merely to assess the ideas of a writer, Eagleton, in his inimitable style, always paints a vivid theoretical fresco as the background to his engagement with the texts.
Concepts On The Move
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Author : Annette W. Balkema
language : en
Publisher: Rodopi
Release Date : 2002
Concepts On The Move written by Annette W. Balkema and has been published by Rodopi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.
In order to give an impetus to the production of an apparatus of aesthetic concepts, in line with Deleuze and Guattari's claim to create new concepts for a changing world, this volume publishes statements and discussions of ten Concept on the Move workshops, as well as texts and discussions of the concluding Concept on the Move symposium. The integral outcome of the workshops, the symposium and the discussions does not, however, present some sort of blueprint for the future of visual art and aesthetics. If one wished to designate the Concepts on the Move publication in one notion at all that definitively could only be TOOLKIT. A TOOKIT in the sense of a great collection of ideas, topics, issues, notions, and concepts emerging in the 21st-century world of visual art and theory. They indeed could serve as an impetus for the construction and production of a body of theoretical work fit to understand today's technological, theoretical, and artistic developments in the art world. Are concepts on the move? Yes, they are, and they always will be on the great journey visual art takes them.
