Optionen Von E Commerce Im Internationalen Lifestyle Handel
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Optionen Von E Commerce Im Internationalen Lifestyle Handel
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Author : Alois Kinzl
language : de
Publisher: diplom.de
Release Date : 2000-11-22
Optionen Von E Commerce Im Internationalen Lifestyle Handel written by Alois Kinzl and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-22 with Business & Economics categories.
Inhaltsangabe:Problemstellung: Die Entwicklung neuer Handelsformen, wie es das Anbieten von Waren und Dienstleistungen über das Internet darstellt, wird in Zukunft eine noch stärkere Positionierung der Marken im Handel erfordern. Die Kunden suchen den gewissen Mehrwert und gerade dieser Mehrwert ist es, der die Händler auch auf virtueller Ebene voneinander differenzieren wird. In der vorliegenden Arbeit wird untersucht werden, welche Optionen dem Händler speziell in der Lifestyle-Branche zur Verfügung stehen, um mittels Interneteinsatz langfristig einen Mehrwert für sein Unternehmen zu schaffen. Dabei werden Antworten auf die Fragen zu finden sein, wie der Internetkunde erfolgreich gebunden und wie Vertrauen einerseits in E-commerce, andererseits in das Network-Marketing als adaptiertes Instrument zur Bekanntmachung einer beziehungsweise Bindung an eine Marke aufgebaut werden kann. Gang der Untersuchung: Ziel der Arbeit ist es, nach einer allgemeinen Einführung in die Welt des E-business, eine E-commerce-Strategie für die Implementierung eines Online-Shops zu entwickeln, effektive Kundenbindungsmaßnahmen im Internet aufzuzeigen und die Vertrauensschaffung der User in das entwickelte System zu durchleuchten. Als konkretes Beispiel für die Lifestyle-Branche wird auf den Online-Vertrieb von Herrenmode (Hemden und Krawatten) Bezug genommen werden. Hier werden die Ergebnisse der vom Verfasser durchgeführten Best-practice-Analyse ihren Niederschlag finden. Ausblicke in die Zukunft sollen die Arbeit insofern abrunden, als dass die mit dem Begriff I-commerce (Intelligence-Commerce) verbundenen und die aus dem M-commerce (Mobile-Commerce) resultierenden Aspekte dargestellt werden und kritisch auf die zu erwartenden Entwicklungen eingegangen wird. Wie im Internet üblich, wird auch in der vorliegenden Arbeit der Komplexität des Themas und der oft schwierigen inhaltlichen Abgrenzung Rechnung getragen und daher versucht die einzelnen Kapitel durch entsprechende Querverweise miteinander zu verlinken. Im Anhang befinden sich schließlich ein Zeitplan für die Implementierung eines E-Shops, für Lifestyle-Unternehmen interessante österreichische Portalanbieter und eine mögliche Richtlinien-gestaltung für ein Netzwerkmarketingunternehmen. Inhaltsverzeichnis:Inhaltsverzeichnis: 1.EINLEITUNG8 1.1Problemstellung8 1.2Zielsetzung und Vorgehensweise8 2.E-COMMERCE: STRUKTUR, ORGANISATION, TECHNIK UND INTERNATIONALE DIFFUSION10 2.1Einführung und [...]
German Books In Print
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Author :
language : de
Publisher:
Release Date : 2002
German Books In Print written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with German literature categories.
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen
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Author :
language : de
Publisher:
Release Date : 2003
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with German imprints categories.
Big Rich Money
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Author : Katja Presnal
language : en
Publisher:
Release Date : 2021-08-09
Big Rich Money written by Katja Presnal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-09 with Business & Economics categories.
Big Rich Money is a transformative entrepreneur's guidebook that leads you on a discovery of how to elevate your business and life goals.
Why I M No Longer Talking To White People About Race
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Author : Reni Eddo-Lodge
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-11-12
Why I M No Longer Talking To White People About Race written by Reni Eddo-Lodge and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-12 with Political Science categories.
'Every voice raised against racism chips away at its power. We can't afford to stay silent. This book is an attempt to speak' The book that sparked a national conversation. Exploring everything from eradicated black history to the inextricable link between class and race, Why I'm No Longer Talking to White People About Race is the essential handbook for anyone who wants to understand race relations in Britain today. THE NO.1 SUNDAY TIMES BESTSELLER WINNER OF THE BRITISH BOOK AWARDS NON-FICTION NARRATIVE BOOK OF THE YEAR 2018 FOYLES NON-FICTION BOOK OF THE YEAR BLACKWELL'S NON-FICTION BOOK OF THE YEAR WINNER OF THE JHALAK PRIZE LONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTION LONGLISTED FOR THE ORWELL PRIZE SHORTLISTED FOR A BOOKS ARE MY BAG READERS AWARD
Ask A Manager
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Author : Alison Green
language : en
Publisher: Hachette UK
Release Date : 2018-05-01
Ask A Manager written by Alison Green and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Business & Economics categories.
'I'm a HUGE fan of Alison Green's "Ask a Manager" column. This book is even better' Robert Sutton, author of The No Asshole Rule and The Asshole Survival Guide 'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in)' - Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck A witty, practical guide to navigating 200 difficult professional conversations Ten years as a workplace advice columnist has taught Alison Green that people avoid awkward conversations in the office because they don't know what to say. Thankfully, Alison does. In this incredibly helpful book, she takes on the tough discussions you may need to have during your career. You'll learn what to say when: · colleagues push their work on you - then take credit for it · you accidentally trash-talk someone in an email and hit 'reply all' · you're being micromanaged - or not being managed at all · your boss seems unhappy with your work · you got too drunk at the Christmas party With sharp, sage advice and candid letters from real-life readers, Ask a Manager will help you successfully navigate the stormy seas of office life.
Superhighway Robbery
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Author : Graeme R. Newman
language : en
Publisher: Routledge
Release Date : 2013-01-11
Superhighway Robbery written by Graeme R. Newman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Social Science categories.
This book, written by two leading authorities in the field, provides a systematic application of concepts of situational crime prevention to internet and e-commerce crime, exploring ways in which concepts of crime prevention developed in other contexts can be fruitfully applied in this new environment. Their argument is that situational crime prevention works, and is ideally suited to proving the means of developing measures to combat rapidly growing e-commerce crime. Chapters in the book seek to identify the specific opportunities and transactions in which crime can occur in the e-commerce environment, and the different kinds of information which are crime targets --identified as intellectual property, intelligence, information systems and services of various kinds (banking, purchasing etc). Consumer products are also examined with a view to identifying the elements that make them particularly vulnerable to theft.
Why I Left Goldman Sachs
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Author : Greg Smith
language : en
Publisher: Hachette UK
Release Date : 2012-10-22
Why I Left Goldman Sachs written by Greg Smith and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-22 with Business & Economics categories.
An insightful and devastating account of how Wall Street lost its way from an insider who experienced the culture of Goldman Sachs first-hand. On March 14, 2012, more than three million people read Greg Smith's bombshell Op-Ed in the New York Times titled "Why I Am Leaving Goldman Sachs." The column immediately went viral, became a worldwide trending topic on Twitter, and drew passionate responses from former Fed chairman Paul Volcker, legendary General Electric CEO Jack Welch, and New York City mayor Mike Bloomberg. Mostly, though, it hit a nerve among the general public who question the role of Wall Street in society -- and the callous "take-the-money-and-run" mentality that brought the world economy to its knees a few short years ago. Smith now picks up where his Op-Ed left off. His story begins in the summer of 2000, when an idealistic 21-year-old arrives as an intern at Goldman Sachs and learns about the firm's Business Principle #1: Our clients' interests always come first. This remains Smith's mantra as he rises from intern to analyst to sales trader, with clients controlling assets of more than a trillion dollars. From the shenanigans of his summer internship during the technology bubble to Las Vegas hot tubs and the excesses of the real estate boom; from the career lifeline he received from an NFL Hall of Famer during the bear market to the day Warren Buffett came to save Goldman Sachs from extinction-Smith will take the reader on his personal journey through the firm, and bring us inside the world's most powerful bank. Smith describes in page-turning detail how the most storied investment bank on Wall Street went from taking iconic companies like Ford, Sears, and Microsoft public to becoming a "vampire squid" that referred to its clients as "muppets" and paid the government a record half-billion dollars to settle SEC charges. He shows the evolution of Wall Street into an industry riddled with conflicts of interest and a profit-at-all-costs mentality: a perfectly rigged game at the expense of the economy and the society at large. After conversations with nine Goldman Sachs partners over a twelve-month period proved fruitless, Smith came to believe that the only way the system would ever change was for an insider to finally speak out publicly. He walked away from his career and took matters into his own hands. This is his story.
The Economic And Social Impact Of Electronic Commerce
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Author : Andrew Wyckoff
language : en
Publisher: Org. for Economic Cooperation & Development
Release Date : 1999
The Economic And Social Impact Of Electronic Commerce written by Andrew Wyckoff and has been published by Org. for Economic Cooperation & Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Electronic commerce has the potential to radically alter some economic activities and the surrounding social environment. It changes the business environment, accelerates changes under way, increases interactivity, encourages openness, and alters the notion of time.This book examines such issues as the potential for growth of electronic commerce, its impact on the efficiency of the economy, its effects on how business is organized, and on markets, on jobs, and on society. It points out that countries will dismantle barriers to global electronic commerce at different rates, and that this may raise competitive concerns. It also discusses the electronic commerce's impacts on the costs of owning a "store," carrying inventory, conducting sales, placing and processing orders, customer support, and product distribution.
Should We Eat Meat
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Author : Vaclav Smil
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-18
Should We Eat Meat written by Vaclav Smil and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-18 with Technology & Engineering categories.
Meat eating is often a contentious subject, whether considering the technical, ethical, environmental, political, or health-related aspects of production and consumption. This book is a wide-ranging and interdisciplinary examination and critique of meat consumption by humans, throughout their evolution and around the world. Setting the scene with a chapter on meat’s role in human evolution and its growing influence during the development of agricultural practices, the book goes on to examine modern production systems, their efficiencies, outputs, and impacts. The major global trends of meat consumption are described in order to find out what part its consumption plays in changing modern diets in countries around the world. The heart of the book addresses the consequences of the "massive carnivory" of western diets, looking at the inefficiencies of production and at the huge impacts on land, water, and the atmosphere. Health impacts are also covered, both positive and negative. In conclusion, the author looks forward at his vision of “rational meat eating”, where environmental and health impacts are reduced, animals are treated more humanely, and alternative sources of protein make a higher contribution. Should We Eat Meat? is not an ideological tract for or against carnivorousness but rather a careful evaluation of meat's roles in human diets and the environmental and health consequences of its production and consumption. It will be of interest to a wide readership including professionals and academics in food and agricultural production, human health and nutrition, environmental science, and regulatory and policy making bodies around the world.