Organisationale Zusammenschl Sse Im Nonprofit Bereich
DOWNLOAD
Download Organisationale Zusammenschl Sse Im Nonprofit Bereich PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Organisationale Zusammenschl Sse Im Nonprofit Bereich book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The International Classification Of Nonprofit Organizations Icnpo Revision 1 0
DOWNLOAD
Author : Lester M. Salamon
language : en
Publisher:
Release Date : 1996-06
The International Classification Of Nonprofit Organizations Icnpo Revision 1 0 written by Lester M. Salamon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06 with categories.
Gr Ne Unternehmen Marketing In Nonprofitunternehmen
DOWNLOAD
Author : Sandra Borat
language : de
Publisher: Diplomica Verlag
Release Date : 2014-06
Gr Ne Unternehmen Marketing In Nonprofitunternehmen written by Sandra Borat and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06 with Business & Economics categories.
‘Let’s get radical. Let’s change the world. Let’s become real marketers. If we always do what we’ve always done, we’ll always get what we’ve always gotten’ (Rothschild, Michael). Die vorliegende Studie beschäftigt sich ausführlich mit der theoretischen und praktischen Umsetzung einer Marketingkonzeption in einem NPU und stellt infolgedessen einen regelmäßigen Vergleich zwischen gewerblichen und gemeinnützigen Zielsetzungen auf. Dabei wurden im weiteren Verlauf ein internes und ein externes Marketingkonzept entwickelt, welche innerhalb der Organisation unterschiedliche Anforderungen erfüllen müssen. Das interne Marketingkonzept unterstützt das Unternehmen bei der qualitativen Verbesserung seiner Ausbildungs- und Theorieinhalte durch die Einführung alternativer Techniken und Methoden sowie bei der Umsetzung nachhaltiger Unternehmensziele. Das externe Marketingkonzept stellt eine besondere Herausforderung dar. Durch die Gründung einer Integrationsfirma und dem Verkauf marktfähiger Produkte kann das Unternehmen auf ideale Weise seine Mission hinsichtlich neuer Anspruchsgruppen erweitern und - den Handlungsrahmen seiner Unternehmensphilosophie nutzend - zusätzliche Einnahmequellen generieren. Die erfolgreiche Umsetzung beider Marketingkonzeptionen spiegelt sich in der internen Implementierung der geplanten Marketingaktivitäten wider. Durch die bewusste Kombination beider Ansätze entstehen völlig neue Perspektiven: Ökonomie und Mission stehen nicht in Widerspruch zueinander oder nähern einander an, sondern sie bilden einen wichtigen Verbund, der sich gegenseitig zum ganzheitlichen Erfolg bedingt.
Yearbook 2004
DOWNLOAD
Author : International Tribunal for the Law of the Sea
language : en
Publisher: Martinus Nijhoff Publishers
Release Date : 2004
Yearbook 2004 written by International Tribunal for the Law of the Sea and has been published by Martinus Nijhoff Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Reference categories.
The International Tribunal for the Law of the Sea is an independent judicial body established by the United Nations Convention on the Law of the Sea to adjudicate disputes arising out of the interpretation and application of the Convention. The Tribunal is open to States Parties to the Convention. It is also open to entities other than States Parties (States and international organizations non-parties to the Convention and natural or juridical persons) in cases provided for in the Convention or other agreements conferring jurisdiction on the Tribunal. The Yearbook will give lawyers, scholars, students as well as the general public easy access to information about the jurisdiction, procedure and organization of the Tribunal and also about its composition and activities in 2004. The Yearbook is prepared by the Registry of the Tribunal and is also available in French (Annuaire 2004).
Handbuch B Rgerbeteiligung
DOWNLOAD
Author : Patrizia Nanz
language : de
Publisher:
Release Date : 2012
Handbuch B Rgerbeteiligung written by Patrizia Nanz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Internet categories.
Communication From The Commission
DOWNLOAD
Author : European Commission
language : en
Publisher: Luxembourg : European Commission
Release Date : 1996
Communication From The Commission written by European Commission and has been published by Luxembourg : European Commission this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Knowing In Organizations
DOWNLOAD
Author :
language : en
Publisher: M.E. Sharpe
Release Date :
Knowing In Organizations written by and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on with Knowledge management categories.
Exploring the relationship among knowing, learning and practice in the development of organizational knowledge, this book focuses on organizational learning as a collective, social and not entirely cognitive activity.
Social Marketing
DOWNLOAD
Author : Nancy R. Lee
language : en
Publisher: SAGE Publications
Release Date : 2011-10-20
Social Marketing written by Nancy R. Lee and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-20 with Social Science categories.
The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.
Social Marketing In The 21st Century
DOWNLOAD
Author : Alan R. Andreasen
language : en
Publisher: SAGE
Release Date : 2006
Social Marketing In The 21st Century written by Alan R. Andreasen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
The Nonprofit Economy
DOWNLOAD
Author : Burton Weisbrod
language : en
Publisher: Harvard University Press
Release Date : 2009-07-01
The Nonprofit Economy written by Burton Weisbrod and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Business & Economics categories.
Nonprofit organizations are all around us. Many people send their children to nonprofit day-care centers, schools, and colleges, and their elderly parents to nonprofit nursing homes; when they are ill, they may well go to a nonprofit hospital; they may visit a nonprofit museum, read the magazine of the nonprofit National Geographic Society, donate money to a nonprofit arts organization, watch the nonprofit public television station, exercise at the nonprofit YMCA. Nonprofits surround us, but we rarely think about their role in the economy, or the possibility of their competing unfairly with private enterprise. Burton Weisbrod asks the important questions: What is the rationale for public subsidy of nonprofit organizations? In which sectors of the economy are they of real importance? Why do people contribute money and time to them and why should donations be tax deductible? What motivates managers of nonprofits? Why are these organizations exempt from taxes on income, property, and sales? When the search for revenue brings nonprofits into competition with proprietary firms—as when colleges sell computers or museum gift shops sell books and jewelry—is that desirable? Weisbrod examines the raison d’être for nonprofits. The evidence he assembles shows that nonprofits are particularly useful in situations where consumers have little information on what they are purchasing and must therefore rely on the probity of the seller. Written in a clear, direct style without technicalities, The Nonprofit Economy is addressed to a broad audience, dealing comprehensively with what nonprofits do, how well they do it, how they are financed, and how they interact with private enterprises and government. At the same time, the book presents important new evidence on the size and composition of the nonprofit part of the economy, the relationship between financial sources and outputs, and the different roles of nonprofits and for-profit organizations in the same industries. The Nonprofit Economy will become a basic source for anyone with a serious interest in nonprofit organizations.
Brand Spirit
DOWNLOAD
Author : Hamish Pringle
language : en
Publisher: John Wiley & Sons
Release Date : 2001-03-12
Brand Spirit written by Hamish Pringle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-12 with Business & Economics categories.
Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.