Organizations And Social Networking Utilizing Social Media To Engage Consumers
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Organizations And Social Networking Utilizing Social Media To Engage Consumers
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Author : Li, Eldon Y.
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Organizations And Social Networking Utilizing Social Media To Engage Consumers written by Li, Eldon Y. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Computers categories.
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Organizations And Social Networking
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Author : Eldon Yu-zen Li
language : en
Publisher:
Release Date : 2013
Organizations And Social Networking written by Eldon Yu-zen Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Organizations And Social Networking
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Author : Eldon Yu-zen Li
language : en
Publisher:
Release Date : 2013
Organizations And Social Networking written by Eldon Yu-zen Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Consumer behavior categories.
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Information Visualization Techniques In The Social Sciences And Humanities
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Author : Osinska, Veslava
language : en
Publisher: IGI Global
Release Date : 2018-03-23
Information Visualization Techniques In The Social Sciences And Humanities written by Osinska, Veslava and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-23 with Computers categories.
The representation of abstract data and ideas can be a difficult and tedious task to handle when learning new concepts; however, the advances in emerging technology have allowed for new methods of representing such conceptual data. Information Visualization Techniques in the Social Sciences and Humanities is a critical scholarly resource that examines the application of information visualization in the social sciences and humanities. Featuring coverage on a broad range of topics such as social network analysis, complex systems, and visualization aesthetics, this book is geared towards professionals, students, and researchers seeking current research on information visualization.
Strategic Corporate Communication In The Digital Age
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Author : Mark Anthony Camilleri
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-19
Strategic Corporate Communication In The Digital Age written by Mark Anthony Camilleri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Business & Economics categories.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Consumer Information Systems And Relationship Management Design Implementation And Use
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Author : Lin, Angela
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Consumer Information Systems And Relationship Management Design Implementation And Use written by Lin, Angela and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Entrepreneurship In International Marketing
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Author : Shaoming Zou
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-02-04
Entrepreneurship In International Marketing written by Shaoming Zou and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-04 with Business & Economics categories.
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Strategic E Commerce Systems And Tools For Competing In The Digital Marketplace
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Strategic E Commerce Systems And Tools For Competing In The Digital Marketplace written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.