Outrageous Marketing
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Outrageous Marketing
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Author : Scott Dikkers
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-11-06
Outrageous Marketing written by Scott Dikkers and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-06 with categories.
A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion. The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed. The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never "authentic." In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision. What
Outrageous Advertising That S Outrageously Successful
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Author : Bill Glazer
language : en
Publisher: Wordclay
Release Date : 2009-05
Outrageous Advertising That S Outrageously Successful written by Bill Glazer and has been published by Wordclay this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with Business & Economics categories.
A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Summary Marketing Outrageously
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary Marketing Outrageously written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Outrageous Promotions That Are Outrageously Effective
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Author : Robert Vico
language : en
Publisher: CreateSpace
Release Date : 2015-04-21
Outrageous Promotions That Are Outrageously Effective written by Robert Vico and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-21 with categories.
Discover A Proven, But Little-Known Secret To Tap Into Your Market And Immediately Bring In More Leads, Sell More Products & Services And Explode Your Revenue...Even In This Tough Economy. BUT FIRST... Do Not Spend Another Penny On Ordering Promotional Products Until You Read This Important Information! If you're not creating outrageous promotions that are outrageously effective using the power of promo products and are simply just getting "stuff" printed with your logo and randomly giving it away - I have 5 words of advice for you... STOP...Throwing Your Money Away! I know this because with over 15 years in the business I've come to realize that most businesses don't know the first thing about marketing using the power of promotional products and are just throwing money out the window. In this book, I'm breaking the industry "code of silence"...I'm pulling back the curtain and for the first time ever giving you "behind-the-scenes' access. You'll discover how simply combining the power of promotional products with direct response marketing strategies produces outrageously effective marketing for your company. I'll bet that the expensive Ad Agencies, the over-priced marketing "guru's, the big media sales reps and even the promotional product companies, tell you nothing about it and would prefer you never discover it. And honestly during this ever changing economy you need to forget about TV, Radio, Newspaper, TV and just about every other "Big Media" marketing and advertising and focus on this powerful and proven combination that generates more customers, prospects and sales than you can handle. Plus you'll also discover that you'll have more time and money to do the things you really want to do...like go hit the golf course...spend time with the family...go on a much needed vacation...or whatever! Still think promotional products don't work. Well check out the real life stories from "regular- ordinary" brick and mortar businesses, retail stores, insurance agencies, chiropractors, distributors, manufacturers , service industries, sales professionals (I think you get the point) all using the power of promotional products. Inside they share actual marketing examples along with the explosive results they've had on their businesses. Go ahead...don't be shy and take a look inside!
Outrageous Multi Step Marketing Campaigns That Are Outrageously Successful
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Author : Bill Glazer
language : en
Publisher:
Release Date : 2018-01-26
Outrageous Multi Step Marketing Campaigns That Are Outrageously Successful written by Bill Glazer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-26 with Business & Economics categories.
A guide for business owners who want to change their good business to a great business.
Marketing Outrageously
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Author : Jon Spoelstra
language : en
Publisher: Wildcat Publishing Company
Release Date : 2001
Marketing Outrageously written by Jon Spoelstra and has been published by Wildcat Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
Marketing Outrageously Redux
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Author : Jon Spoelstra
language : en
Publisher: Bard Press
Release Date : 2011-02-16
Marketing Outrageously Redux written by Jon Spoelstra and has been published by Bard Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-16 with Business & Economics categories.
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
The Hard Word
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Author : Karina Bray
language : en
Publisher: Choice Books
Release Date : 2001
The Hard Word written by Karina Bray and has been published by Choice Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Deceptive advertising categories.
Outrageous claims, misleading ads and misadventures in marketing The Hard Word back page of Choice magazine and Choice Lite give readers a chance to look at the lighter side of consumerism while still taking perpetrators to task about unethical marketing. Every month for the past three years the magazine has published examples of the marketing and advertising world's outrageous claims, misleading advertising and misadventures in printed copy that have left consumers confused, clueless, ripped off -- or laughing their heads off! Giggle about the "Stereo laundry disc" for "high fidelity washing" and the butcher "specialising in spit hire and aged care." Over 50 each month are sent in by readers and here's a collection of the best, plus plenty of great new entries.
What S The Big Idea
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Author : George Lois
language : en
Publisher: Plume Books
Release Date : 1993
What S The Big Idea written by George Lois and has been published by Plume Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Kick Ass Business And Marketing Secrets
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Author : Bob Pritchard
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-28
Kick Ass Business And Marketing Secrets written by Bob Pritchard and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-28 with Business & Economics categories.
A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.