Overdeliver

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Overdeliver

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Author : Brian Kurtz
language : en
Publisher: Hay House, Inc
Release Date : 2019-04-09

Overdeliver written by Brian Kurtz and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Business & Economics categories.

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: * The 4 Pillars of Being Extraordinary * The 5 Principles of why "Original Source" matters * The 7 Characteristics that are present in every world class copywriter * Multiple ways to track the metrics that matter in every campaign and every medium, online and offline * Why customer service and fulfillment are marketing functions * That the most important capital you own has nothing to do with money * And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Overpromise And Overdeliver Revised Edition

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Author : Rick Barrera
language : en
Publisher: Penguin
Release Date : 2009-04-30

Overpromise And Overdeliver Revised Edition written by Rick Barrera and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-30 with Business & Economics categories.

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Overpromise Overdeliver

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Author : Rick Barrera
language : en
Publisher:
Release Date : 2006-06

Overpromise Overdeliver written by Rick Barrera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06 with categories.

The Old Cliché In Business Is That Smart Companies Underpromise And Overdeliver. But In A Crowded Marketplace, Underpromising Is A One-Way Ticket To Oblivion. How Did Extraordinary Companies Like Tivo, Best Buy, The Container Store, American Girl, And Washington Mutual Come Out Of Nowhere To Virtually Take Over Their Respective Markets From Bigger And Wealthier Competitors? Not By Spending A Fortune On Marketing. All They Did Was Keep Their Promises . . . And Not Just Any Promises, But Dangerously Ambitious Promises. These Companies Used A Radical New Formula: They Overpromised To Lure Customers In And Then Overdelivered To Keep Them. In Overpromise And Overdeliver, Marketing Guru Rick Barrera Uses Groundbreaking Research And Case Studies To Show How These Word-Of-Mouth-Driven Successes Have Mastered What He Calls Touchpoint Branding The Art Of Making Sure That Every Point Of Contact Between A Company And Its Customers Is Well Executed And Fulfills An Over-The-Top Brand Promise. Barrera Explains How Touchpoint Branding S Three Major Components Product Touchpoints, System Touchpoints, And Human Touchpoints Can Create Dramatic Market Differentiation. The Companies Featured In This Book Start With An Extraordinary Product (Like The Ipod), Supported By Smoothly Running Systems (Like The Sumerset Houseboats Web Site), And Add Satisfying Human Contact (Like The Luxury Service At A Ritz-Carlton Hotel). In A Crowded Business Environment Where Everyone Seems To Be Shouting The Same Message At Peak Volume, Overpromising And Overdelivering Is The Best Way To Stand Out. Barrera Offers Powerful And Easy-To-Apply Lessons Not Only For Senior Managers But Also For Individuals At Any Level For Anyone Who Wants To Create Unshakable Customer Loyalty.

Overpromise And Overdeliver

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Author :
language : en
Publisher:
Release Date : 2009

Overpromise And Overdeliver written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand loyalty categories.

Overpromise And Overdeliver Revised Edition

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Author : Rick Barrera
language : en
Publisher:
Release Date : 2009

Overpromise And Overdeliver Revised Edition written by Rick Barrera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.

The Generous Husband

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Author : Paul Byerly
language : en
Publisher: Karis Publishing
Release Date : 2004-11

The Generous Husband written by Paul Byerly and has been published by Karis Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11 with categories.

Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.

Measuring And Managing Information Risk

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Author : Jack Freund
language : en
Publisher: Butterworth-Heinemann
Release Date : 2014-08-23

Measuring And Managing Information Risk written by Jack Freund and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-23 with Computers categories.

Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and Managing Information Risk provides a proven and credible framework for understanding, measuring, and analyzing information risk of any size or complexity. Intended for organizations that need to either build a risk management program from the ground up or strengthen an existing one, this book provides a unique and fresh perspective on how to do a basic quantitative risk analysis. Covering such key areas as risk theory, risk calculation, scenario modeling, and communicating risk within the organization, Measuring and Managing Information Risk helps managers make better business decisions by understanding their organizational risk. Uses factor analysis of information risk (FAIR) as a methodology for measuring and managing risk in any organization. Carefully balances theory with practical applicability and relevant stories of successful implementation. Includes examples from a wide variety of businesses and situations presented in an accessible writing style.

Time In Maps

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Author : Kären Wigen
language : en
Publisher: University of Chicago Press
Release Date : 2020-11-20

Time In Maps written by Kären Wigen and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-20 with History categories.

Maps organize us in space, but they also organize us in time. Looking around the world for the last five hundred years, Time in Maps shows that today’s digital maps are only the latest effort to insert a sense of time into the spatial medium of maps. Historians Kären Wigen and Caroline Winterer have assembled leading scholars to consider how maps from all over the world have depicted time in ingenious and provocative ways. Focusing on maps created in Spanish America, Europe, the United States, and Asia, these essays take us from the Aztecs documenting the founding of Tenochtitlan, to early modern Japanese reconstructing nostalgic landscapes before Western encroachments, to nineteenth-century Americans grappling with the new concept of deep time. The book also features a defense of traditional paper maps by digital mapmaker William Rankin. With more than one hundred color maps and illustrations, Time in Maps will draw the attention of anyone interested in cartographic history.

Skip The Line

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Author : James Altucher
language : en
Publisher: Random House
Release Date : 2021-02-25

Skip The Line written by James Altucher and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.

The 10,000-hour rule isn't the only way to achieve mastery. Entrepreneur, angel investor and bestselling author James Altucher reveals a new mindset and proven toolkit that will empower anybody to quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people's interests and passions evolve. The key to riding this wave is to constantly be curious about what's next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most importantly, to pursue the things that interest you. In Skip the Line, James reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true. While showing you how to approach change and crisis, he gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership - which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.

Thank You For My Service

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Author : Mat Best
language : en
Publisher: Bantam
Release Date : 2019-08-20

Thank You For My Service written by Mat Best and has been published by Bantam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-20 with Biography & Autobiography categories.

NEW YORK TIMES BESTSELLER • The unapologetic, laugh-your-ass-off military memoir both vets and civilians have been waiting for, from a five-tour Army Ranger turned YouTube phenomenon and zealous advocate for veterans Members of the military’s special operations branches share a closely guarded secret: They love their jobs. They relish the opportunity to fight. They are thankful for it, even, and hopeful that maybe, possibly, they’ll also get to kill a bunch of bad guys while they’re at it. You don’t necessarily need to thank them for their service—the pleasure is all theirs. In this hilarious and personal memoir, readers ride shotgun alongside former Army Ranger and private military contractor and current social media phenomenon Mat Best, into the action and its aftermath, both abroad and at home. From surviving a skin infection in the swampy armpit of America (aka Columbus, Georgia) to kicking down doors on the outskirts of Ramadi, from blowing up a truck full of enemy combatants to witnessing the effects of a suicide bombing right in front of your face, Thank You for My Service gives readers who love America and love the good guys fresh insight into what it’s really like inside the minds of the men and women on the front lines. It’s also a sobering yet steadying glimpse at life for veterans after the fighting stops, when the enemy becomes self-doubt or despair and you begin to wonder why anyone should be thanking you for anything, least of all your service. How do you keep going when something you love turns you into somebody you hate? For veterans and their friends and families, Thank You for My Service will offer comfort, in the form of a million laughs, and counsel, as a blueprint for what to do after the war ends and the real fight begins. And for civilians, this is the insider account of military life you won’t find anywhere else, told with equal amounts of heart and balls. It’s Deadpool meets Captain America, except one went to business school and one went to therapy, and it’s anyone’s guess which is which.