Overseas Advertising
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Dynamics Of International Advertising
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Author : Barbara Mueller
language : en
Publisher: Peter Lang
Release Date : 2004
Dynamics Of International Advertising written by Barbara Mueller and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.
International Advertising And Communication
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Author : Sandra Diehl
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-19
International Advertising And Communication written by Sandra Diehl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Overseas Advertising
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Author : Institute of Practitioners in Advertising
language : en
Publisher:
Release Date : 1965
Overseas Advertising written by Institute of Practitioners in Advertising and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Advertising categories.
International Advertising And Marketing
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Author : Samuel Watson Dunn
language : en
Publisher: Grid Incorporated
Release Date : 1979
International Advertising And Marketing written by Samuel Watson Dunn and has been published by Grid Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.
International Advertiser
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Author :
language : en
Publisher:
Release Date : 1961
International Advertiser written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Advertising categories.
International Advertising
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Author : John Philip Jones
language : en
Publisher: SAGE Publications
Release Date : 1999-10-22
International Advertising written by John Philip Jones and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-22 with Business & Economics categories.
John Philip Jones is a name you know. . . . with opinions you value. . . . and updated and current information. Here is everything you need to know about advertising. —Don E. Schultz, Northwestern University John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The subject in not treated in isolation, but rather linked to overall trends in business globalization. An authoritative cast of chapter authors, representing academics and professionals from ten different countries, examine all aspects of international advertising, from broad concepts and issues to developments in specific countries and cutting-edge techniques developed outside of the United States.
International Advertising Law
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Author : Peter Schotthöfer
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2017-04-01
International Advertising Law written by Peter Schotthöfer and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Law categories.
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Advertising World
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Author :
language : en
Publisher:
Release Date : 1981
Advertising World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Advertising categories.
A Directory Of Foreign Advertising Agencies And Marketing Research Organizations For The United States International Business Community
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Author : United States. Bureau of Foreign Commerce
language : en
Publisher:
Release Date : 1959
A Directory Of Foreign Advertising Agencies And Marketing Research Organizations For The United States International Business Community written by United States. Bureau of Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising agencies categories.
Overseas Advertising
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Author :
language : en
Publisher:
Release Date : 1960
Overseas Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.