Overview Of Wine In China
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Overview Of Wine In China
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Author : Hua Li
language : en
Publisher: EDP Sciences
Release Date : 2022-04-01
Overview Of Wine In China written by Hua Li and has been published by EDP Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-01 with Cooking categories.
Overview of Wine in China is the first comprehensive and systematic introduction of Chinese wine in the world. The book covers the history of Chinese wine, the development of wine regions, grape varieties, cultivation and management, winemaking, wine tasting, wine services, Chinese wine education and scientific research, laws and regulations, and other aspects. The book also gives a detailed introduction to the distribution of Wine regions in China, the general situation of the industry, the terrain, climate, soil of the wine regions, the representative wineries, and the characteristics of their wine. Fluent text, beautiful pictures, and innovative work not only make this book of high academic and collection value but also make it a rare guide to Chinese wine consumption and travel.
Thirst For Wine Inside China S Wine Industry The Success Factors Of Marketing Wine In China
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Author : Melanie Bobik
language : en
Publisher: diplom.de
Release Date : 2014-04-01
Thirst For Wine Inside China S Wine Industry The Success Factors Of Marketing Wine In China written by Melanie Bobik and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-01 with Business & Economics categories.
China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
China S Wine Industry A Brief History Facts And Figures
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Author : Melanie Bobik
language : de
Publisher: GRIN Verlag
Release Date : 2015-04-22
China S Wine Industry A Brief History Facts And Figures written by Melanie Bobik and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-22 with Business & Economics categories.
Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.
Chinese Wine
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Author : Zhengping Li
language : en
Publisher: Cambridge University Press
Release Date : 2011-03-03
Chinese Wine written by Zhengping Li and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Cooking categories.
Chinese Wine explores the history and traditions of wine production and consumption in China, and its place in China today.
Ancient Wine
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Author : Patrick E. McGovern
language : en
Publisher: Princeton University Press
Release Date : 2019-10
Ancient Wine written by Patrick E. McGovern and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10 with Cooking categories.
Stone age wine -- The Noah hypothesis -- The archaeological and chemical hunt for the earliest wine -- Neolithic wine! -- Wine of the earliest pharaohs -- Wine of Egypt's golden age -- Wine of the world's first cities -- Wine and the great empires of the ancient Near East -- The Holy Land's bounty -- Lands of Dionysos : Greece and western Anatolia -- A beverage for King Midas and at the limits of the civilized world -- Molecular archaeology, wine, and a view to the future.
The Chinese Wine Renaissance
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Author : Janet Z. Wang
language : en
Publisher: Random House
Release Date : 2019-01-24
The Chinese Wine Renaissance written by Janet Z. Wang and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-24 with Cooking categories.
The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.
The Wine Value Chain In China
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Author : Roberta Capitello
language : en
Publisher: Chandos Publishing
Release Date : 2016-11-21
The Wine Value Chain In China written by Roberta Capitello and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-21 with Business & Economics categories.
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets
Adventures On The China Wine Trail
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Author : Cynthia Howson
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-02-15
Adventures On The China Wine Trail written by Cynthia Howson and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-15 with Travel categories.
Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.
Food Wine And China
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Author : Christof Pforr
language : en
Publisher: Routledge
Release Date : 2018-05-15
Food Wine And China written by Christof Pforr and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Travel categories.
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.
The Chinese Wine Renaissance
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Author : Janet Z. Wang
language : en
Publisher: National Geographic Books
Release Date : 2019-10-29
The Chinese Wine Renaissance written by Janet Z. Wang and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-29 with Cooking categories.
The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.