P P R Personal Public Relations
DOWNLOAD
Download P P R Personal Public Relations PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get P P R Personal Public Relations book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
P P R Personal Public Relations
DOWNLOAD
Author : John A. Chestara
language : en
Publisher:
Release Date : 1988
P P R Personal Public Relations written by John A. Chestara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Social Science categories.
Effective Public Relations And Media Strategy Third Edition
DOWNLOAD
Author : REDDI, C.V. NARASIMHA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-09-01
Effective Public Relations And Media Strategy Third Edition written by REDDI, C.V. NARASIMHA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Impression Management Und Personal Public Relations Von Stars
DOWNLOAD
Author : Caroline Scheibel
language : de
Publisher: diplom.de
Release Date : 2005-06-01
Impression Management Und Personal Public Relations Von Stars written by Caroline Scheibel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-01 with Language Arts & Disciplines categories.
Inhaltsangabe:Einleitung: Das Thema der Prominenz rückt in den letzten Jahren und Jahrzehnten stark in den Vordergrund. Die Medien berichten von sogenannten Promis wie nie zuvor. Ein Themengebiet der Prominenz, wie die Imagegestaltung, nun wissenschaftlich festzuhalten ist daher sehr aktuell. Die Menschen scheinen heute mehr denn je eine Reihe von Prominenten zu benötigen, sei es um sich selbst in hoch angesehenen Persönlichkeiten widergespiegelt zu sehen, sei es, um die heutzutage fehlende Religiosität und Spiritualität auszugleichen und an etwas anderes Höheres zu glauben. Um erfolgreich zu sein brauchen somit auch die Medien heutzutage vermehrt prominente Personen, über die sie berichten können. Ohne die Medienredakteure und ohne das Publikum wären die Prominenten wiederum nicht solche. Gerade heute scheint mir das Thema ihrer Imagegestaltung besonders aktuell zu sein, denn bekannt zu sein wurde in den letzten Jahrzehnten ein Lebensziel für mehr Personen als je zuvor. Folgendes sind somit meine Leitfragen: - Wie muss die Imagegestaltung einer Person sein, damit diese bekannter wird als die vielen anderen, die dasselbe Ziel verfolgen? - Welche Rolle spielen die Personal Public Relations und ihr Impression Management auf dem Weg eines Menschen, ein Star zu werden? - Was ist Personenmarketing und welche Stellung haben die Personal Public Relations darin? - Welche Impression-Management-Techniken daraus können einem Menschen auf seinem Weg, ein Star zu werden, hilfreich sein und was genau ist ein Star? - Wie ist all das am Fallbeispiel Michael Jackson ablesbar? Gang der Untersuchung: Zu Beginn werden Grundbegriffe des Marketings für Personen diskutiert, um eine Basis über das Thema Der Mensch als Marke zu geben. Am Ende dieses Kapitels werden weiter die sieben Taktiken vorgestellt, auf denen die Wirksamkeit von PR-Gags beruht. Danach widmet sich die Arbeit dem Thema der Personal Public Relations, die die engere Basis dieser Schrift bilden. Dem folgt das Kapitel des Impression Managements, das ein Teil der Personal Public Relations ist. So entwickelt sich die Arbeit in den Kapiteln zwei bis vier vom Allgemeineren zum Spezifischeren hin. Es folgt eine Ausarbeitung des Themengebietes der Prominenz, da dieses die zweite wichtige Säule meiner Arbeit bildet. Der letzte Teil dieser Schrift ist der praktische Teil, der das Fallbeispiel Michael Jackson zum Inhalt [...]
The Public Relations Practitioner S Playbook
DOWNLOAD
Author : M. Larry Litwin
language : en
Publisher: AuthorHouse
Release Date : 2009
The Public Relations Practitioner S Playbook written by M. Larry Litwin and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Personal Pr
DOWNLOAD
Author : Bruce H. Joffe
language : en
Publisher: Xlibris Corporation
Release Date : 2008-03-26
Personal Pr written by Bruce H. Joffe and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-26 with Business & Economics categories.
In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and anecdotes relate how-to-do-it tactics and strategies youll use to succeed in your business and professional life. On the pages inside, discover how to benefit by utilizing publicity, marketing, advertising, diplomacy, and other promotional practices to tackle your goals and achieve your objectives.
Personal Pr
DOWNLOAD
Author : Bruce H. Joffe
language : en
Publisher:
Release Date : 2008-03
Personal Pr written by Bruce H. Joffe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Business & Economics categories.
In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the book's simple suggestions and anecdotes relate how-to-do-it tactics and strategies you'll use to succeed in your business and professional life. On the pages inside, discover how to benefit by utilizing publicity, marketing, advertising, diplomacy, and other promotional practices to tackle your goals and achieve your objectives.
The Public Relations Strategic Toolkit
DOWNLOAD
Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2012
The Public Relations Strategic Toolkit written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Public Relations
DOWNLOAD
Author : Dennis L. Wilcox
language : en
Publisher:
Release Date : 1986
Public Relations written by Dennis L. Wilcox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
The Public Relations Handbook
DOWNLOAD
Author : Robert L. Dilenschneider
language : en
Publisher: BenBella Books
Release Date : 2022-02-15
The Public Relations Handbook written by Robert L. Dilenschneider and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.
Power Public Relations
DOWNLOAD
Author : Leonard Saffir
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
Power Public Relations written by Leonard Saffir and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant