Impression Management Und Personal Public Relations Von Stars
DOWNLOAD
Download Impression Management Und Personal Public Relations Von Stars PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Impression Management Und Personal Public Relations Von Stars book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Stars Und Ihr Image
DOWNLOAD
Author : Caroline Scheibel
language : de
Publisher:
Release Date : 2006
Stars Und Ihr Image written by Caroline Scheibel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Impression Management Und Personal Public Relations Von Stars
DOWNLOAD
Author : Caroline Scheibel
language : de
Publisher: diplom.de
Release Date : 2005-06-01
Impression Management Und Personal Public Relations Von Stars written by Caroline Scheibel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-01 with Language Arts & Disciplines categories.
Inhaltsangabe:Einleitung: Das Thema der Prominenz rückt in den letzten Jahren und Jahrzehnten stark in den Vordergrund. Die Medien berichten von sogenannten Promis wie nie zuvor. Ein Themengebiet der Prominenz, wie die Imagegestaltung, nun wissenschaftlich festzuhalten ist daher sehr aktuell. Die Menschen scheinen heute mehr denn je eine Reihe von Prominenten zu benötigen, sei es um sich selbst in hoch angesehenen Persönlichkeiten widergespiegelt zu sehen, sei es, um die heutzutage fehlende Religiosität und Spiritualität auszugleichen und an etwas anderes Höheres zu glauben. Um erfolgreich zu sein brauchen somit auch die Medien heutzutage vermehrt prominente Personen, über die sie berichten können. Ohne die Medienredakteure und ohne das Publikum wären die Prominenten wiederum nicht solche. Gerade heute scheint mir das Thema ihrer Imagegestaltung besonders aktuell zu sein, denn bekannt zu sein wurde in den letzten Jahrzehnten ein Lebensziel für mehr Personen als je zuvor. Folgendes sind somit meine Leitfragen: - Wie muss die Imagegestaltung einer Person sein, damit diese bekannter wird als die vielen anderen, die dasselbe Ziel verfolgen? - Welche Rolle spielen die Personal Public Relations und ihr Impression Management auf dem Weg eines Menschen, ein Star zu werden? - Was ist Personenmarketing und welche Stellung haben die Personal Public Relations darin? - Welche Impression-Management-Techniken daraus können einem Menschen auf seinem Weg, ein Star zu werden, hilfreich sein und was genau ist ein Star? - Wie ist all das am Fallbeispiel Michael Jackson ablesbar? Gang der Untersuchung: Zu Beginn werden Grundbegriffe des Marketings für Personen diskutiert, um eine Basis über das Thema Der Mensch als Marke zu geben. Am Ende dieses Kapitels werden weiter die sieben Taktiken vorgestellt, auf denen die Wirksamkeit von PR-Gags beruht. Danach widmet sich die Arbeit dem Thema der Personal Public Relations, die die engere Basis dieser Schrift bilden. Dem folgt das Kapitel des Impression Managements, das ein Teil der Personal Public Relations ist. So entwickelt sich die Arbeit in den Kapiteln zwei bis vier vom Allgemeineren zum Spezifischeren hin. Es folgt eine Ausarbeitung des Themengebietes der Prominenz, da dieses die zweite wichtige Säule meiner Arbeit bildet. Der letzte Teil dieser Schrift ist der praktische Teil, der das Fallbeispiel Michael Jackson zum Inhalt [...]
Twitter Kills The Publicity Star How Social Media Is Influencing The Business Of Celebrity Pr
DOWNLOAD
Author : Marlena Bräu
language : de
Publisher: GRIN Verlag
Release Date : 2013-04-10
Twitter Kills The Publicity Star How Social Media Is Influencing The Business Of Celebrity Pr written by Marlena Bräu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-10 with Social Science categories.
Masterarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, University of Westminster, Sprache: Deutsch, Abstract: This dissertation is set out to explore the implications of Social Media - especially Twitter - on the field of celebrity PR. It attempts to shed light on the phenomenon of `tweeting` celebrities and whether this is seen as a threat to publicists or is actually being used for comprehensive impression management. A content analysis as well as semi-structured interviews and online questionnaires with celebrity PR practitioners have been carried out. After a review of key literature, which indicates how closely the emergence of the celebrity system is tied to media developments, but also the rise of Hollywood publicists, the so-called `Fixers`, who would hold an enormous amount of control, it is examinded how this system is now challenged by social media. Celebrities claim how Twitter gives them the chance to bypass traditional media and to fight back against constant intrusion from the outside. Upon closer examination though, the content analysis suggests how Twitter is utilized for promotion, as well as deliberate self-disclosure in order to establish a closer relationship with fans. By all indications a celebrity`s Twitter profile is based on elaborate, sophisticated PR. Interviewees supported this point of view, admitting that Twitter is ideally monitored by publicists because it provides a perfect opportunity for brand building and directly engaging fans in a dialogue. Publicists are willingly sacrificing some of their control in order to build an environment of credibility and authenticity for their clients on Twitter. Their role therefore becomes more consulting and is shifting more towards planning sophisticated and comprehensive impression management strategies than `just` being the middle man between celebrity and media. However, this is still a very recent development and by far not all publicists have caught up on it. Thus this topic needs to be further investigated in the future.
Brand Management
DOWNLOAD
Author : Michael Beverland
language : en
Publisher: SAGE
Release Date : 2021-02-03
Brand Management written by Michael Beverland and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-03 with Business & Economics categories.
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands.
Reputation Image And Impression Management
DOWNLOAD
Author : D. B. Bromley
language : en
Publisher:
Release Date : 1993-06-08
Reputation Image And Impression Management written by D. B. Bromley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-06-08 with Business & Economics categories.
Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.
Der Musik Star
DOWNLOAD
Author : Silke Borgstedt
language : de
Publisher: transcript Verlag
Release Date : 2015-07-31
Der Musik Star written by Silke Borgstedt and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Music categories.
Stars sind allgegenwärtig - ob in Kultur, Politik oder Sport. Gleichzeitig fehlen nach wie vor systematische Zugänge, die das Phänomen der Prominenz nicht nur erklären, sondern auch empirische Methoden für die Analyse konkreter Star-Images erschließen. Erstmals werden in diesem Band soziokulturelle Determinanten musikalischen Startums interdisziplinär entwickelt - und es wird gezeigt, wie sich genrespezifische Wertewelten medial ausprägen und vom Publikum in die eigenen Erlebniskontexte integriert werden. Anhand umfangreicher Inhaltsanalysen und qualitativer Interviews wird deutlich, dass Alfred Brendel, Stefanie Hertel und Robbie Williams mehr gemein haben, als man zunächst vermuten mag.
Personalisierung Der Organisationskommunikation
DOWNLOAD
Author : Mark Eisenegger
language : de
Publisher: Springer-Verlag
Release Date : 2009-11-14
Personalisierung Der Organisationskommunikation written by Mark Eisenegger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-14 with Language Arts & Disciplines categories.
New York Magazine
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1984-04-09
New York Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-04-09 with categories.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Public Relations
DOWNLOAD
Author : Jacquie L′Etang
language : en
Publisher: SAGE
Release Date : 2007-11-21
Public Relations written by Jacquie L′Etang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-21 with Business & Economics categories.
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Media Entertainment Law
DOWNLOAD
Author : Ursula Smartt
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-03
Media Entertainment Law written by Ursula Smartt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Law categories.
Media & Entertainment Law presents a contemporary analysis of the law relating to the media and entertainment industries both in terms of its practical application and its theoretical framework, providing a broad and comprehensive coverage of these fast changing branches of the law. Fully restructured to complement how media law is taught today in the digital age, this third edition explores recent updates in the law including the outcomes of the Google Spain case and the ‘right to be forgotten’, the use of drones in breach of privacy laws, internet libel and the boundaries of media freedom and press regulation following the Leveson inquiry. Media & Entertainment Law uses the most up-to-date authorities to explore privacy and confidentiality subjects, such as the Prince Charles 'black spider' letters, the Maximilian Schrems and the celebrity superinjunction PJS v Newsgroup Newspapers cases. The book also covers defamation, contempt of court and freedom of information, plus Scots law. New to this edition: A brand new chapter is dedicated to exploring technology and the media, including contemporary issues such as the dark web, the surveillance state, internet censorship and the law and social media, including bloggers, vloggers and tweeters. The chapters on regulatory authorities have been expanded to provide greater clarification and explanation of broadcasting, press and advertising regulation, including the protection of journalistic sources and comparisons with EU Law. The chapter on intellectual property and entertainment law has been streamlined to match media law courses more effectively. This text provides students with detailed coverage of the key principles, cases and legislation as well as a critical analysis of this vibrant subject.