Twitter Kills The Publicity Star How Social Media Is Influencing The Business Of Celebrity Pr
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Twitter Kills The Publicity Star How Social Media Is Influencing The Business Of Celebrity Pr
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Author : Marlena Bräu
language : de
Publisher: GRIN Verlag
Release Date : 2013-04-10
Twitter Kills The Publicity Star How Social Media Is Influencing The Business Of Celebrity Pr written by Marlena Bräu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-10 with Social Science categories.
Masterarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, University of Westminster, Sprache: Deutsch, Abstract: This dissertation is set out to explore the implications of Social Media - especially Twitter - on the field of celebrity PR. It attempts to shed light on the phenomenon of `tweeting` celebrities and whether this is seen as a threat to publicists or is actually being used for comprehensive impression management. A content analysis as well as semi-structured interviews and online questionnaires with celebrity PR practitioners have been carried out. After a review of key literature, which indicates how closely the emergence of the celebrity system is tied to media developments, but also the rise of Hollywood publicists, the so-called `Fixers`, who would hold an enormous amount of control, it is examinded how this system is now challenged by social media. Celebrities claim how Twitter gives them the chance to bypass traditional media and to fight back against constant intrusion from the outside. Upon closer examination though, the content analysis suggests how Twitter is utilized for promotion, as well as deliberate self-disclosure in order to establish a closer relationship with fans. By all indications a celebrity`s Twitter profile is based on elaborate, sophisticated PR. Interviewees supported this point of view, admitting that Twitter is ideally monitored by publicists because it provides a perfect opportunity for brand building and directly engaging fans in a dialogue. Publicists are willingly sacrificing some of their control in order to build an environment of credibility and authenticity for their clients on Twitter. Their role therefore becomes more consulting and is shifting more towards planning sophisticated and comprehensive impression management strategies than `just` being the middle man between celebrity and media. However, this is still a very recent development and by far not all publicists have caught up on it. Thus this topic needs to be further investigated in the future.
Sport Teams Fans And Twitter
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Author : Brandi Watkins
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Sport Teams Fans And Twitter written by Brandi Watkins and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.
The Dynamics Of Influencer Marketing
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Author : José M. Álvarez-Monzoncillo
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-08
The Dynamics Of Influencer Marketing written by José M. Álvarez-Monzoncillo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
The Social Organism
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Author : Oliver Luckett
language : en
Publisher: Hachette UK
Release Date : 2016-11-15
The Social Organism written by Oliver Luckett and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Business & Economics categories.
"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
The Twittering Machine
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Author : Richard Seymour
language : en
Publisher: The Indigo Press
Release Date : 2019-08-29
The Twittering Machine written by Richard Seymour and has been published by The Indigo Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-29 with Social Science categories.
'If you really want to set yourself free, you should read a book – preferably this one.' Observer In surrealist artist Paul Klee's The Twittering Machine, the bird-song of a diabolical machine acts as bait to lure humankind into a pit of damnation. Leading political writer and broadcaster Richard Seymour argues that this is a chilling metaphor for relationship with social media. Former social media executives tell us that the system is an addiction-machine. Like drug addicts, we are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience.Through journalism, psychoanalytic reflection and interviews with users, developers, security experts and others, Seymour probes the human side of this machine, asking what we're getting out of it, and what we're getting into.
The Sage Handbook Of Web History
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Author : Niels Brügger
language : en
Publisher: SAGE
Release Date : 2018-12-10
The Sage Handbook Of Web History written by Niels Brügger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-10 with Computers categories.
The Web has been with us now for almost 25 years. An integral part of our social, cultural and political lives, ‘new media’ is simply not that new anymore. Despite the rapidly expanding archives of information at our disposal, and the recent growth of interest in web history as a field of research, the information available to us still far outstrips our understanding of how to interpret it. The SAGE Handbook of Web History marks the first comprehensive review of this subject to date. Its editors emphasise two main different forms of study: the use of the web as an historical resource, and the web as an object of study in its own right. Bringing together all the existing knowledge of the field, with an interdisciplinary focus and an international scope, this is an incomparable resource for researchers and students alike. Part One: The Web and Historiography Part Two: Theoretical and Methodological Reflections Part Three: Technical and Structural Dimensions of Web History Part Four: Platforms on the Web Part Five: Web History and Users, some Case Studies Part Six: The Roads Ahead
Likewar
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Author : Peter Warren Singer
language : en
Publisher: Eamon Dolan Books
Release Date : 2018
Likewar written by Peter Warren Singer and has been published by Eamon Dolan Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with SOCIAL SCIENCE categories.
Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense experts P.W. Singer and Emerson T. Brooking.
Tech Adjacent
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Author : Mushambi Mutuma
language : en
Publisher: Jonathan Ball Publishers
Release Date : 2019-08-01
Tech Adjacent written by Mushambi Mutuma and has been published by Jonathan Ball Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Technology & Engineering categories.
It is almost impossible to keep up with the pace and direction in which business and technology are moving today. ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION. Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It's tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don't have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it's a lot simpler to understand and use technological shifts as an opportunity to transform your business. Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in the African market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma's experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process. Tech Adjacent isn't just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders. Don't get left behind!
Invent To Learn
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Author : Sylvia Libow Martinez
language : en
Publisher:
Release Date : 2019-01-05
Invent To Learn written by Sylvia Libow Martinez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-05 with Education categories.
A new and expanded edition of one of the decade's most influential education books. In this practical guide, Sylvia Martinez and Gary Stager provide K-12 educators with the how, why, and cool stuff that supports making in the classroom, library, makerspace, or anywhere learners learn.
The New Patriarchs Of Digital Capitalism
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Author : Ben Little
language : en
Publisher: Routledge
Release Date : 2021-06-23
The New Patriarchs Of Digital Capitalism written by Ben Little and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-23 with Social Science categories.
This book offers an original critique of the billionaire founders of US West Coast tech companies, addressing their collective power, influence, and ideology, their group dynamics, and the role they play in the wider sociocultural and political formations of digital capitalism. Interrogating not only the founders’ political and economic ambitions, but also how their corporations are omnipresent in our everyday lives, the authors provide robust evidence that a specific kind of patriarchal power has emerged as digital capitalism’s mode of command. The ‘New Patriarchs’ examined over the course of the book include: Sergey Brin and Larry Page of Google, Elon Musk of Tesla, Jeff Bezos of Amazon, Mark Zuckerberg of Facebook, and Peter Thiel. We also include Sheryl Sandberg. The book analyses how these (mostly) men legitimate their rapidly acquired power, tying a novel kind of socially awkward but ‘visionary’ masculinity to exotic forms of shareholding. Drawing on a ten million word digital concordance, the authors intervene in feminist debates on patriarchy, masculinity, and postfeminism, locating the power of the founders as emanating from a specifically racialised structure of oppression tied to imaginaries of the American frontier, the patriarchal household, and settler colonialism. This is an important interdisciplinary contribution suitable for researchers and students across Digital Media, Media and Communication, and Gender and Cultural Studies.