Sport Teams Fans And Twitter


Sport Teams Fans And Twitter
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Sport Teams Fans And Twitter


Sport Teams Fans And Twitter
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Author : Brandi Watkins
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15

Sport Teams Fans And Twitter written by Brandi Watkins and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.


This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.



Sports Fans 2 0


Sports Fans 2 0
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Author : David M. Sutera
language : en
Publisher: Scarecrow Press
Release Date : 2013-04-25

Sports Fans 2 0 written by David M. Sutera and has been published by Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-25 with Sports & Recreation categories.


As of 2012, Twitter has over 100 million active users worldwide, and sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. In Sports Fans 2.0, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports.



Ultimate Guide To Twitter For Business


Ultimate Guide To Twitter For Business
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Author : Ted Prodromou
language : en
Publisher: Entrepreneur Press
Release Date : 2013-01-29

Ultimate Guide To Twitter For Business written by Ted Prodromou and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-29 with Business & Economics categories.


Offers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters. It also shows how to mine Tweets from others to gain the trust of potential partners and customers. Original.



Sport Marketing


Sport Marketing
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Author : Windy Dees
language : en
Publisher: Human Kinetics
Release Date : 2021-03-12

Sport Marketing written by Windy Dees and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-12 with Sports categories.


"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--



Women Sport Fans


Women Sport Fans
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Author : Kim Toffoletti
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-26

Women Sport Fans written by Kim Toffoletti and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Sports & Recreation categories.


Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.



Athletic Administration For College High School Youth And Club Sport


Athletic Administration For College High School Youth And Club Sport
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Author : Dina Gentile
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2019-03-21

Athletic Administration For College High School Youth And Club Sport written by Dina Gentile and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-21 with Sports & Recreation categories.


The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.



Sport Cyberpsychology


Sport Cyberpsychology
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Author : Olivia A. Hurley
language : en
Publisher: Routledge
Release Date : 2018-03-05

Sport Cyberpsychology written by Olivia A. Hurley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with Psychology categories.


Sport Cyberpsychology is the first book devoted to assessing the influence of technology on human interaction, behaviour and mental health in a sport context, gathering research on the use of technology and the Internet by athletes, coaches and sport science support staff. The book identifies the potential impact of technology on athletes' mental preparation for competition, as well as the role of technology in improving performance. It explores the use of technology by athletes and sport organisations for social interaction, while also considering the 'darker' side of athletes’ Internet use. It covers topics including: the role of GPS, gaming and virtual reality in training and injury recovery the use of social media by athletes and sport organisations the psychology of self-presentation and brand management, as well as issues of online privacy the use of technology by other elite groups, such as military and medical personnel, and non-elite sportspeople cyberbullying and online harassment of athletes online gambling and athletes' mental health in relation to their online activities virtual learning environments and the educational opportunities the online world can offer athletes Accessibly written, with a companion website featuring lecture slides, reading lists, video links and suggested social media accounts, Sport Cyberpsychology offers a complete resource for students and instructors alike. It is important reading for any students of sport psychology, sport coaching or sport media, as well as coaches, athletes and sport science support staff.



Look Who S Talking


Look Who S Talking
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Author : Ann Pegoraro
language : en
Publisher:
Release Date : 2010

Look Who S Talking written by Ann Pegoraro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Athletes categories.


This case study investigated athletes' use of a specific social-media platform--Twitter. Social media are a rising force in marketing and have been fully embraced by the sport industry, with teams, leagues, coaches, athletes, and managers establishing presences. Primarily these presences have been focused on Twitter, a microblogging site that allows users to post their personal thoughts in 140 characters or less. Athletes, in particular, have engaged in tweeting at a fast pace, which raises the question, What are they saying? This case study investigated the tweets of athletes over a 7-d period in an attempt to answer that question. The findings indicate that athletes are talking predominantly about their personal lives and responding to fans' queries through Twitter. The results indicate that Twitter is a powerful tool for increasing fan-athlete interaction.



Television Social Media And Fan Culture


Television Social Media And Fan Culture
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Author : Alison F. Slade
language : en
Publisher: Lexington Books
Release Date : 2015-11-11

Television Social Media And Fan Culture written by Alison F. Slade and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-11 with Language Arts & Disciplines categories.


Social media has brought about a revolution in fan culture, from fan uprisings to save programs to groups and pages dedicated to mourning lost programs and characters. This edited collection examines how fans use social media in regard to television programming, characters, narrative, and various types of interactions, as well as how television uses social media to engage fan cultures.



Adopting New Technologies In Sports Marketing


Adopting New Technologies In Sports Marketing
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Author : Hyun-Woo Lee
language : en
Publisher: Frontiers Media SA
Release Date : 2021-12-30

Adopting New Technologies In Sports Marketing written by Hyun-Woo Lee and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Medical categories.