Package Design And Its Management
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Package Design And Its Management
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Author : American Management Association, Packaging Division (New York)
language : en
Publisher:
Release Date : 1965
Package Design And Its Management written by American Management Association, Packaging Division (New York) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Industrial design categories.
Managing Packaging Design For Sustainable Development
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Author : Daniel Hellström
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-17
Managing Packaging Design For Sustainable Development written by Daniel Hellström and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-17 with Technology & Engineering categories.
Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.
The Marketer S Guide To Successful Package Design
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Author : Herbert Meyers
language : en
Publisher: McGraw Hill Professional
Release Date : 1998-06
The Marketer S Guide To Successful Package Design written by Herbert Meyers and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Packaging Design
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Author : Marianne R. Klimchuk
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-14
Packaging Design written by Marianne R. Klimchuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-14 with Design categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
What Is Packaging Design
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Author : Giles Calver
language : en
Publisher: Rotovision
Release Date : 2007
What Is Packaging Design written by Giles Calver and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation.
Package Design Workbook
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Author : Steven DuPuis
language : en
Publisher: Rockport Pub
Release Date : 2011-06
Package Design Workbook written by Steven DuPuis and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with Design categories.
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with other books in the "workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.
Creating Value Through Packaging
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Author : Jim Peters
language : en
Publisher: DEStech Publications, Inc
Release Date : 2013
Creating Value Through Packaging written by Jim Peters and has been published by DEStech Publications, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.
Packaging Design
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Author : Marianne Rosner Klimchuk
language : en
Publisher:
Release Date : 2012-11
Packaging Design written by Marianne Rosner Klimchuk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Technology & Engineering categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Multisensory Packaging
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Author : Carlos Velasco
language : en
Publisher: Springer
Release Date : 2018-11-28
Multisensory Packaging written by Carlos Velasco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-28 with Business & Economics categories.
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Package Design And Social Change
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Author : May Bender
language : en
Publisher:
Release Date : 1975
Package Design And Social Change written by May Bender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Packaging categories.