Packaging As An Effective Marketing Tool
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Packaging As An Effective Marketing Tool
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Author : Bill Stewart
language : en
Publisher: CRC Press
Release Date : 1995
Packaging As An Effective Marketing Tool written by Bill Stewart and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.
The Package As A Marketing Tool
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Author : Stanley Sacharow
language : en
Publisher:
Release Date : 1982-01-01
The Package As A Marketing Tool written by Stanley Sacharow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-01-01 with Containers categories.
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Total Branding By Design
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Author : Paul Southgate
language : en
Publisher:
Release Date : 1995
Total Branding By Design written by Paul Southgate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
Packaging Design
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Author : Marianne R. Klimchuk
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-14
Packaging Design written by Marianne R. Klimchuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-14 with Design categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Branding A Key Marketing Tool
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Author : John M. Murphy
language : en
Publisher: Springer
Release Date : 1987-06-18
Branding A Key Marketing Tool written by John M. Murphy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-06-18 with Business & Economics categories.
Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.
Consumer Packaging Strategy
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Author : Huda Khan
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-18
Consumer Packaging Strategy written by Huda Khan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-18 with Design categories.
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Multisensory Packaging
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Author : Carlos Velasco
language : en
Publisher: Springer
Release Date : 2018-11-28
Multisensory Packaging written by Carlos Velasco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-28 with Business & Economics categories.
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Intelligent Robotics And Applications
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Author : Honghai Liu
language : en
Publisher: Springer
Release Date : 2010-11-18
Intelligent Robotics And Applications written by Honghai Liu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-18 with Computers categories.
The market demand for skills, knowledge and adaptability have positioned robotics to be an important field in both engineering and science. One of the most highly visible applications of robotics has been the robotic automation of many industrial tasks in factories. In the future, a new era will come in which we will see a greater success for robotics in non-industrial environments. In order to anticipate a wider deployment of intelligent and autonomous robots for tasks such as manufacturing, healthcare, ent- tainment, search and rescue, surveillance, exploration, and security missions, it is essential to push the frontier of robotics into a new dimension, one in which motion and intelligence play equally important roles. The 2010 International Conference on Intelligent Robotics and Applications (ICIRA 2010) was held in Shanghai, China, November 10–12, 2010. The theme of the c- ference was “Robotics Harmonizing Life,” a theme that reflects the ever-growing interest in research, development and applications in the dynamic and exciting areas of intelligent robotics. These volumes of Springer’s Lecture Notes in Artificial Intel- gence and Lecture Notes in Computer Science contain 140 high-quality papers, which were selected at least for the papers in general sessions, with a 62% acceptance rate Traditionally, ICIRA 2010 holds a series of plenary talks, and we were fortunate to have two such keynote speakers who shared their expertise with us in diverse topic areas spanning the rang of intelligent robotics and application activities.
Introduction To Marketing Management
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Author : DR. SHASHANK MEHROTRA
language : en
Publisher: Blue Rose Publishers
Release Date : 2024-01-05
Introduction To Marketing Management written by DR. SHASHANK MEHROTRA and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-05 with Education categories.
Marketing management is a dynamic field of study that emphasizes the practical application of marketing concepts, principles, and strategies to achieve organizational objectives. It involves the coordination, execution, and supervision of initiatives designed to meet customer demands and desires while simultaneously enhancing business profitability. Central to its mission is the creation and maintenance of a competitive edge for a company's goods and services in the marketplace. The primary objective of marketing management is to comprehensively comprehend customer demands, identify target markets, formulate effective marketing strategies, and implement these plans to engage and influence customers. This multifaceted discipline encompasses critical components such as market analysis, product development, pricing strategies, distribution channels, promotional efforts, and customer relationship management. Marketing management plays a pivotal role in the introduction of new products and the adaptation of existing ones to meet evolving customer demands, ultimately enabling businesses to gain a competitive advantage in the market.
Marketing Study Guide
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Author : Geoff Lancaster
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-12-17
Marketing Study Guide written by Geoff Lancaster and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Business & Economics categories.
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.