Panduan Optimalisasi Ai Untuk Digital Marketing

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Panduan Optimalisasi Ai Untuk Digital Marketing

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Author : Su Rahman
language : id
Publisher: Elex Media Komputindo
Release Date : 2024-06-19

Panduan Optimalisasi Ai Untuk Digital Marketing written by Su Rahman and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Computers categories.

Teknologi AI berkembang dengan amat pesat, dan ini adalah kabar bagus bagi Digital Marketer. Dengan memanfaatkan teknologi AI, para digital marketer bisa menyelesaikan berbagai pekerjaan di bidang pemasaran menggunakan berbagai teknologi digital dengan lebih cepat. Buku ini membahas tentang rahasia pemanfaatan teknologi AI untuk optimalisasi kebutuhan digital marketing dan konten website. Ada tiga AI yang digunakan dalam buku ini, dan ketiganya bisa saling membantu untuk menyelesaikan pekerjaan sehari-hari, yaitu: ChatGPT, Google Gemini, dan Microsoft CoPilot. Panduan di dalam buku ini dikemas secara komprehensif, sehingga bisa memberikan pemahaman yang mendalam tentang trik untuk menggunakan AI bagi digital marketer dan pengembang web. Dalam buku ini pembaca akan mengetahui cara mengoptimalkan dan memaksimalkan AI untuk kebutuhan digital marketing dan konten website, dimana pembaca akan tahu cara menggunakan Prompt AI dan melakukan Engineering Prompt AI untuk mengoptimalkan hasil pekerjaan. Pembaca juga akan dapat mengembangkan dan memodifikasi Prompt tersebut untuk kebutuhan yang berbeda. Semua panduannya disajikan langkah demi langkah dalam bahasa sederhana.

Seo Domination Teknik Menguasai Mesin Pencari Dengan Ai

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Author : Su Rahman
language : id
Publisher: Elex Media Komputindo
Release Date : 2024-07-31

Seo Domination Teknik Menguasai Mesin Pencari Dengan Ai written by Su Rahman and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-31 with Computers categories.

SEO adalah sebuah ilmu digital marketing yang terus berkembang dan tidak pernah usang. Ilmu SEO selalu berubah mengikuti perkembangan zaman dan algoritma mesin pencari. Buku ini merupakan versi upgrade dari buku-buku SEO yang pernah saya tulis sebelumnya. Dalam buku ini, saya berbagi pengetahuan tentang cara melakukan SEO dengan teknik dasar yang dikombinasikan dengan AI, teknologi populer saat ini. Dengan bantuan AI, pekerjaan SEO menjadi lebih mudah dan efisien. Anda akan dipandu langkah demi langkah untuk memahami dasar-dasar SEO dan cara implementasinya ke dalam website, baik yang berbasis coding atau CMS. Selain itu, pembaca juga akan mendapatkan satu ilmu baru, yaitu cara mengimplementasikan AI ke dalam teknik SEO sehingga pekerjaan SEO menjadi lebih mudah, asyik, dan tentunya lebih cepat selesai.

Digital Marketing Untuk Pemula

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Author : Marisa Pertiwi
language : id
Publisher: DIVA PRESS
Release Date :

Digital Marketing Untuk Pemula written by Marisa Pertiwi and has been published by DIVA PRESS this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Di era serba digital ini, cara-cara tradisional dalam menjalankan usaha semakin ditinggalkan, digantikan oleh strategi pemasaran modern yang berbasis online. Oleh karena itu, digital marketing menjadi alat yang sangat penting, terutama bagi para pelaku bisnis pemula yang ingin bersaing di pasar yang semakin kompetitif. Sayangnya, banyak yang masih merasa bingung dan kesulitan memulai perjalanan di dunia pemasaran digital. Buku ini hadir memberi solusi! Di dalamnya dibahas tentang panduan yang praktis dan mudah dipahami bagi siapa pun yang ingin mengembangkan bisnis melalui strategi pemasaran online yang efektif. Mulai dari membangun fondasi digital marketing, memahami cara kerja SEO (search engine optimization), strategi konten marketing, social media marketing, hingga cara mengelola reputasi online dijelaskan dalam buku ini. Semua disajikan dengan bahasa yang sederhana dan mudah diterapkan bahkan oleh pebisnis pemula. Selamat membaca!

Ai Design Craft Seni Editing Gambar Tanpa Batas Dengan Ai

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Author : Su Rahman
language : id
Publisher: Elex Media Komputindo
Release Date : 2024-03-05

Ai Design Craft Seni Editing Gambar Tanpa Batas Dengan Ai written by Su Rahman and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Computers categories.

Dengan adanya teknologi AI, terutama untuk kebutuhan design visual dan grafis, pembuatan gambar illustasi dan design grafis yang semua membutuhkan waktu lama. Sekarang bisa dipercepat dan dipermudah dengan AI. Buku ini memberikan panduan cara membuat gambar dengan AI sehingga bisa mendapatkan hasil gambar yang sesuai dengan kebutuhan. Langkah demi langkah, pembaca akan dipandu agar bisa mengolah prompt AI untuk menghasilkan gambar tanpa batas.

Menembus Pasar Panduan Strategis Untuk Mempromosikan Produk

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Author : Dede Yusuf Maulana
language : id
Publisher: Penerbit Widina
Release Date : 2025-03-18

Menembus Pasar Panduan Strategis Untuk Mempromosikan Produk written by Dede Yusuf Maulana and has been published by Penerbit Widina this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-18 with Business & Economics categories.

Buku "Menembus Pasar: Panduan Strategis untuk Mempromosikan Produk" adalah panduan komprehensif yang membahas strategi pemasaran produk secara sistematis dan aplikatif. Buku ini membantu pembaca memahami langkah-langkah penting dalam menciptakan dan memasarkan produk, mulai dari menemukan peluang inovasi, riset pasar, hingga strategi branding dan distribusi. Dibagi ke dalam sepuluh bab buku ini mengulas berbagai aspek krusial dalam pemasaran termasuk teknik kreatif dalam pengembangan ide produk, metode riset pasar yang efektif, strategi membangun merek yang kuat, serta perencanaan promosi yang dapat menarik perhatian konsumen. Selain itu pembaca juga akan mendapatkan wawasan tentang pentingnya evaluasi dan inovasi berkelanjutan agar produk tetap relevan di pasar yang dinamis. Buku ini sangat direkomendasikan bagi pengusaha, pemasar, dan siapa saja yang ingin memahami strategi pemasaran produk ataupun jasa dengan lebih baik. Dengan bahasa yang jelas dan pembahasan yang terstruktur buku ini dapat menjadi referensi praktis bagi mereka yang ingin meningkatkan daya saing produk atau jasa dan mencapai kesuksesan di dunia bisnis.

Managing Customer Experience And Relationships

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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-26

Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with Business & Economics categories.

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Marketing 5 0

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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2021-02-03

Marketing 5 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-03 with Business & Economics categories.

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Market Driven Management

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Author : Jean-Jacques Lambin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2012-07-19

Market Driven Management written by Jean-Jacques Lambin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Business & Economics categories.

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Strategic Operations Management

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Author : Steve Brown
language : en
Publisher: Routledge
Release Date : 2007-06-01

Strategic Operations Management written by Steve Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.

This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place. In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book.

The Design Thinking Playbook

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Author : Michael Lewrick
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-03

The Design Thinking Playbook written by Michael Lewrick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Design categories.

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.