Pantheon Der Postmoderne
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Pantheon Der Postmoderne
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Author : Stefanie Kadenbach
language : de
Publisher:
Release Date : 2010
Pantheon Der Postmoderne written by Stefanie Kadenbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Myth categories.
Branding Advertising And Communication Strategies
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Author : BARBARA LÄMMLEIN
language : en
Publisher: Editura Universității din București - Bucharest University Press
Release Date : 2019-01-01
Branding Advertising And Communication Strategies written by BARBARA LÄMMLEIN and has been published by Editura Universității din București - Bucharest University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
From billboards, print advertisement and the Internet through to TV spots, advertising uses various channels to convince the potential customer to buy a certain product or brand. Companies use advertising that is an omnipresent form of modern popular culture, as a communication tool to promote their brands and products to a mass audience in order to generate sales. Therefore, the message within the advertisement has to be as persuasive as possible to ensure that among other things pleasurable emotions and ideas are awakened in the consumer that are supposed to be linked to the product and brand to fulfill its mission – increase sales volume. Within this thesis interdisciplinary approaches for deciphering messages of selected car advertising were used. Multiple methods and paradigms such as cultural studies, media communication, semiotics, and psychoanalysis, were applied in order to analyze TV spots and print advertisements from a variety of angles. The results reveal that archetypes, symbols, and mythical narratives are a permanent feature of contemporary car advertising.
Modern Postmodern
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Author : Peter V. Zima
language : en
Publisher: Bloomsbury Publishing
Release Date : 2010-08-05
Modern Postmodern written by Peter V. Zima and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-05 with Philosophy categories.
Modern/Postmodern: Society, Philosophy, Literature offers new definitions of modernism and postmodernism by presenting an original theoretical system of thought that explains the differences between these two key movements. Taking a contrastive approach, Peter V. Zima identifies three key concepts in the relationship between modernism and postmodernism - ambiguity, ambivalence and indifference. Zima defines modernism and postmodernism as problematics, as opposed to aesthetics, stylistics or ideologies. Unlike modernism, which is grounded in an increasing ambivalence towards social norms and values, postmodernity is presented as an era of indifference, i.e. of interchangeable norms, values and perspectives. Taking an historical, interdisciplinary and intercultural approach that engages with Anglo-American and European debates, the book describes the transition from late modernist ambivalence to postmodern indifference in the contexts of philosophy, literature and sociology. This is the ideal guide to the relationship between modernism and postmodernism for students and scholars throughout the humanities.
Postmodern Practices
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Author : Thomas Dörfler
language : en
Publisher: LIT Verlag Münster
Release Date : 2002
Postmodern Practices written by Thomas Dörfler and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Capitalism categories.
H C Artmann S Structuralist Imagination
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Author : Marc-Oliver Schuster
language : en
Publisher: Königshausen & Neumann
Release Date : 2010
H C Artmann S Structuralist Imagination written by Marc-Oliver Schuster and has been published by Königshausen & Neumann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Problems Of Theoretical Psychology
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Author : International Society for Theoretical Psychology. Conference
language : en
Publisher: Captus Press
Release Date : 1996
Problems Of Theoretical Psychology written by International Society for Theoretical Psychology. Conference and has been published by Captus Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Psychology categories.
Paul Auster S The New York Trilogy As Postmodern Detective Fiction
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Author : Matthias Kugler
language : en
Publisher: diplom.de
Release Date : 1999-10-28
Paul Auster S The New York Trilogy As Postmodern Detective Fiction written by Matthias Kugler and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-28 with Literary Collections categories.
Inhaltsangabe:Abstract: Paul Auster's New York Trilogy, published in one volume for the first time in England in 1988 and in the U.S. in 1990 has been widely categorised as detective fiction among literary scholars and critics. There is, however, a striking diversity and lack of consensus regarding the classification of the trilogy within the existing genre forms of the detective novel. Among others, Auster's stories are described as: metaanti-detective-fiction; mysteries about mysteries; a strangely humorous working of the detective novel; very soft-boiled; a metamystery; glassy little jigsaws; a mixture between the detective story and the nouveau roman; a metaphysical detective story; a deconstruction of the detective novel; antidetective-fiction; a late example of the anti-detective genre; and being related to 'hard-boiled' novels by authors like Hammett and Chandler. Such a striking lack of agreement within the secondary literature has inspired me to write this paper. It does not, however, elaborate further an this diversity of viewpoints although they all seem to have a certain validity and underline the richness and diversity of Auster's detective trilogy; neither do I intend to coin a new term for Auster's detective fiction. I would rather place The New York Trilogy within a more general and open literary form, namely postmodern detective fiction. This classifies Paul Auster as an American writer who is part of the generation that immediately followed the 'classical literary movement' of American postmodernism' of the 60s and 70s. His writing demonstrates that he has been influenced by the revolutionary and innovative postmodern concepts, characterised by the notion of 'anything goes an a planet of multiplicity' as well as by French poststructuralism. He may, however, be distinguished from a 'traditional' postmodern writer through a certain coherence in the narrative discourse, a neo-realistic approach and by showing a certain responsibility for social and moral aspects going beyond mere metafictional and subversive elements. Many of the ideas of postmodernism were formulated in theoretical literary texts of the 60s and 70s and based an formal experiments include the attempt of subverting the ability of language to refer truthfully to the world, and a radical turning away from coherent narrative discourse and plot. These ideas seem to have been intemalized by the new generation of postmodern writers of the 80s to such [...]
Austria And Other Margins
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Author : Katherine Arens
language : en
Publisher: Camden House
Release Date : 1996
Austria And Other Margins written by Katherine Arens and has been published by Camden House this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
Case studies looking at how literature crosses national and cultural boundaries.
Religion And Modernity
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Author : Detlef Pollack
language : en
Publisher: Oxford University Press
Release Date : 2017-12-08
Religion And Modernity written by Detlef Pollack and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-08 with Social Science categories.
This is not a book that provides a new integrated theory of religious change in modern societies, but rather one that develops theoretical elements that contribute to the understanding of some contemporary religious developments. Most of the approaches in sociology of religion are prone to emphasise either processes of religious decline or of religious upswing. For example, secularization theory usually includes a couple of relevant factors—such as functional differentiation, economic affluence or social equality—in order to account for religious change. However, the result of such a theory's empirical analyses seems to be certain in advance, namely that the social relevance of religion is decreasing. In contrast, the religious market model devised by sociologists of religion in the US is inclined to detect everywhere processes of religious upsurge. Religion and Modernity: An International Comparison avoids a purely theoretically based perspective on religious changes. For this reason, Detlef Pollack and Gergely Rosta do not begin with theoretical propositions but with questions. The authors raise the question of how the social significance of religion in its various facets has changed in modern societies, and explain what factors and conditions have contributed to these changes.
German And European Poetics After The Holocaust
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Author : Gert Hofmann
language : en
Publisher: Camden House
Release Date : 2011
German And European Poetics After The Holocaust written by Gert Hofmann and has been published by Camden House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with History categories.
New essays on poetical and theoretical responses to the Holocaust's rupture of German and European civilization. Crisis presents chances for change and creativity: Adorno's famous dictum that writing poetry after Auschwitz would be barbaric has haunted discourse on poetics, but has also given rise to poetic and theoretical acts of resistance. The essays in this volume discuss postwar poetics in terms of new poetological directions and territory rather than merely destruction of traditions. Embedded in the discourse triggered by Adorno, the volume's foci include the work of Paul Celan, Gottfried Benn, and Ingeborg Bachmann. Other German writers discussed are Ilse Aichinger, Rose Ausländer, Charlotte Beradt, Thomas Kling, Heiner Müller, and Nelly Sachs; concrete poetry is also treated. The final section offers comparative views of the poetics of European literary figures such as Jean Paul Sartre, André Malraux, and Danilo Kis and a consideration of the aesthetics of Claude Lanzmann's film Shoah. Contributors: Chris Bezzel, Manuel Bragança, Gisela Dischner, Rüdiger Görner, Stefan Hajduk, Gert Hofmann, Aniela Knoblich, Rachel MagShamhráin, Marton Marko, Elaine Martin, Barry Murnane, Marko Pajevic, Tatjana Petzer, Renata Plaice, Annette Runte, Hans-Walter Schmidt-Hannisa, Michael Shields, Peter Tame. Gert Hofmann is a Lecturer in German, Comparative Literature, Drama, and Film and Rachel MagShamhráin is a Lecturer in German, Film, and Comparative Literature, both at University College Cork; Marko Pajevic is a Lecturer in German at Queen's University Belfast; Michael Shields is a Lecturer in German at the National University of Ireland, Galway.