Paradox In Public Relations
DOWNLOAD
Download Paradox In Public Relations PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Paradox In Public Relations book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Paradox In Public Relations
DOWNLOAD
Author : Kevin L. Stoker
language : en
Publisher: Routledge
Release Date : 2020-03-25
Paradox In Public Relations written by Kevin L. Stoker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-25 with Business & Economics categories.
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
Paradox In Public Relations
DOWNLOAD
Author : Kevin L Stoker
language : en
Publisher: Routledge
Release Date : 2021-12-13
Paradox In Public Relations written by Kevin L Stoker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-13 with categories.
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
The Pr Paradox
DOWNLOAD
Author : Matias Rodsevich
language : en
Publisher: Matias Rodsevich
Release Date : 2020-10-07
The Pr Paradox written by Matias Rodsevich and has been published by Matias Rodsevich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Power And Public Relations
DOWNLOAD
Author : Jeffrey L. Courtright
language : en
Publisher: Hampton Press (NJ)
Release Date : 2007
Power And Public Relations written by Jeffrey L. Courtright and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book contains 10 case studies that provide examples of the breadth of perspectives and definitions of power.
Public Relations Strategy
DOWNLOAD
Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Public Relations Strategy written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
The Privacy Paradox In The Context Of Social Media And Its Impact On The Online Advertising Industry
DOWNLOAD
Author : Tanya Boguslavskaya
language : en
Publisher: GRIN Verlag
Release Date : 2016-03-16
The Privacy Paradox In The Context Of Social Media And Its Impact On The Online Advertising Industry written by Tanya Boguslavskaya and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-16 with Business & Economics categories.
Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run-of-network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by the means of allowing consumers to opt out of online tracking. It is also argued that such regulations will not affect the advertising industry in a negative way due to the existence of the privacy paradox.
It S Not Just Pr
DOWNLOAD
Author : W. Timothy Coombs
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-08
It S Not Just Pr written by W. Timothy Coombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-08 with Business & Economics categories.
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Excellence In Public Relations And Communication Management
DOWNLOAD
Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2013-10-18
Excellence In Public Relations And Communication Management written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Community Building And Early Public Relations
DOWNLOAD
Author : Donnalyn Pompper
language : en
Publisher: Routledge
Release Date : 2020-12-30
Community Building And Early Public Relations written by Donnalyn Pompper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.
Public Relations Theory Ii
DOWNLOAD
Author : Carl H. Botan
language : en
Publisher: Routledge
Release Date : 2010-08-27
Public Relations Theory Ii written by Carl H. Botan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.
This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.