Parallelism In Advertising Copy
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Parallelism In Advertising Copy
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Author : Ilka Kreimendahl
language : en
Publisher: GRIN Verlag
Release Date : 2003-08-29
Parallelism In Advertising Copy written by Ilka Kreimendahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-29 with Literary Collections categories.
Seminar paper from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 3 (C), University of Kassel (FB Anglistics), course: Semiotics of Advertising, language: English, abstract: Semiotic analysis is the study of language, texts and communication. It shows how meanings are constructed and what these meanings are. This seminar paper will concentrate on the analysis of parallelism and recurrences in advertising copy. To begin with, I will give a short explanation of specific terms that are central to the paper and need clarification. In chapter three and four, the document will focus on the use of parallelism in spoken as well as in written discourse including a table with the possible constellations of correspondence, while the fifth chapter deals with the use of recurrence and parallelism in advertising copy. Furthermore, I will give several examples and present a few other parallel constructions that occur in advertisements. To conclude, the term paper discusses the question of paraphrasing and repeating as being patterns of style, ending with a summary of the results. The expression “advertising derives from the medieval Latin verb advertere” and means ‘to direct one’s attention to’ (Danesi 1995:11). Today advertisements are understood as “any type or form of public announcement intended to promote the sale of specific commodities or services” (ibd.). They are predominately used for commercial purpose; especially for the so-called consumer advertising where the intention of the ad is the marketing of a certain product. Commercials and advertisements function by means of persuasion – the messages are designed in a manner that influences the way the consumer perceives goods, a discovery that will help later on to understand the use of parallelism in advertising. [...]
Cooperating With Written Texts
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Author : Dieter Stein
language : en
Publisher: Walter de Gruyter
Release Date : 2011-03-01
Cooperating With Written Texts written by Dieter Stein and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Language Arts & Disciplines categories.
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Creative Advertising Concept And Copy
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Author : Georgia-Zozeta Miliopoulou
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-08
Creative Advertising Concept And Copy written by Georgia-Zozeta Miliopoulou and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-08 with Business & Economics categories.
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Masters Of Advertising Copy
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Author : Justus George Frederick
language : en
Publisher:
Release Date : 1925
Masters Of Advertising Copy written by Justus George Frederick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Advertising categories.
Perspectives On English
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Author : Emma Vorlat
language : en
Publisher: Peeters Publishers
Release Date : 1994
Perspectives On English written by Emma Vorlat and has been published by Peeters Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Language Arts & Disciplines categories.
(Peeters 1994)
Public Information Messages
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Author : Anne Barron
language : en
Publisher: John Benjamins Publishing
Release Date : 2012
Public Information Messages written by Anne Barron and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.
Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to never ever drink and drive, to slow down and to learn to say no. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
Masters Of Advertising Copy
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Author : Justus George Frederick
language : en
Publisher:
Release Date : 1936
Masters Of Advertising Copy written by Justus George Frederick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936 with Advertising categories.
Cliffstestprep Foreign Service Officer Exam
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Author : American BookWorks Corporation
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2011-11-18
Cliffstestprep Foreign Service Officer Exam written by American BookWorks Corporation and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-18 with Study Aids categories.
Your guide to passing the Foreign Service Officer Exam Why CliffsTestPrep Guides? Go with the name you know and trust Get the information you need--fast! Written by test prep specialists Introduction * Review of how the exam is organized, along with answers to frequently asked questions Part I: Written Exam: The Job Knowledge Test * Descriptions of the five general career track knowledge areas--management, consular, economic, political, and public diplomacy * Question-and-answer subject review chapters for the eight job topic areas, along with mini-tests after each subject review * A sample Job Knowledge test with complete answers and explanations Part II: Written Exam: The English Expression Test * Grammar and usage review * Two sample English Expression tests with complete answers and explanations Part III: Written Exam: The Biographic Information Questionnaire * General information on this section of the exam, plus helpful sample questions Part IV: Written Exam: Written Essay * Overview of the Written Essay portion of the exam, plus sample essay topics for practice * Direction on how to effectively prewrite, outline, organize, edit, and revise your essay Part V: Oral Assessment * Overview of the Oral Assessment portion of the exam and the categories in which you'll be assessed Test Prep Essentials from the Experts at CliffsNotes? An American BookWorks Corporation Project Contributors: Deborah Barrett, PhD; Elaine Bender, MA; Phillip Gay, PhD; Freddy Lee, PhD; Val Limburg, PhD; Tandy McConnell, PhD; Edward Miller, PhD; Deborah Grayson Riegel, MA; Sharon Saronson, MFA, MA; Brice Sloan, BA; Jonathan Weber, BA; Mark Weinfeld, MA
Advertising Copy
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Author : George Burton Hotchkiss
language : en
Publisher:
Release Date : 1949
Advertising Copy written by George Burton Hotchkiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Advertising categories.