Participative Marketing
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Participative Marketing
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Author : Robson Paniago
language : en
Publisher: Clube de Autores
Release Date : 2016-05-23
Participative Marketing written by Robson Paniago and has been published by Clube de Autores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Business & Economics categories.
I must to say that the idea of writing this book is based in one attempt of we searching one new way in the marketing . We know the industrial marketing , services marketing , international marketing , several kind of marketing; But the participative marketing is one idea developed by us , in the sense of contribute with the growing of Brazilian marketing management .
Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities
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Author : Kaufmann, Hans Ruediger
language : en
Publisher: IGI Global
Release Date : 2017-05-17
Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities written by Kaufmann, Hans Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-17 with Business & Economics categories.
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Participation Marketing
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Author : Michael Brito
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-03-03
Participation Marketing written by Michael Brito and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-03 with Business & Economics categories.
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
Participative Marketing For Local Radio
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Author : Dennis List
language : en
Publisher: Participative Marketing
Release Date : 2003
Participative Marketing For Local Radio written by Dennis List and has been published by Participative Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Local mass media categories.
Marketing In The Participation Age
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Author : Daina Middleton
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-07
Marketing In The Participation Age written by Daina Middleton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive
Understanding Participative Consumer Behavior
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Author : Florian Jodl
language : en
Publisher:
Release Date : 2010
Understanding Participative Consumer Behavior written by Florian Jodl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer behavior categories.
Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities
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Author : Hans Ruediger|Agapi
language : en
Publisher:
Release Date : 2017
Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities written by Hans Ruediger|Agapi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Marketing Strategy
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Author : Mark E. Hill
language : en
Publisher: SAGE
Release Date : 2012-04-27
Marketing Strategy written by Mark E. Hill and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book's theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book's timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today's dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.
The Sage Handbook Of Digital Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-10
The Sage Handbook Of Digital Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
The Impact Of The Digital World On Management And Marketing
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Author : Grzegorz Mazurek
language : en
Publisher: Poltext
Release Date : 2016-08-31
The Impact Of The Digital World On Management And Marketing written by Grzegorz Mazurek and has been published by Poltext this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-31 with categories.
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.