Partitioned Pricing
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The Price Does Not Include Additional Taxes Fees And Surcharges
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Author : Eric Greenleaf
language : en
Publisher:
Release Date : 2015
The Price Does Not Include Additional Taxes Fees And Surcharges written by Eric Greenleaf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
In the past two decades, pricing research has paid increasing attention to instances where a product's price is divided into a base price and one or more mandatory surcharges, a practice termed partitioned pricing. Recently, partitioned pricing strategies in the marketplace have become more pervasive and complex, raising concerns that consumers do not always fully attend to or process all price information, and underestimate total prices, which in turn influences their purchasing behavior. Thus, understanding how partitioned prices affect consumers is of increasing interest to consumer researchers, public policy makers, and marketing managers. This paper reviews and organizes the academic literature on partitioned pricing and proposes an agenda for future research. We focus on the psychological processes underlying partitioned pricing, to help these three constituencies understand how partitioned pricing works, the mechanisms by which it exerts its impact, and the appropriate areas where the practice may need regulation to protect consumers.
Partitioned Pricing Who Is Responsible For The Surcharge
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Author : Alexia Rol
language : en
Publisher:
Release Date : 2013
Partitioned Pricing Who Is Responsible For The Surcharge written by Alexia Rol and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Partitioned Pricing
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Author : Johannes Vöster
language : de
Publisher:
Release Date : 2016
Partitioned Pricing written by Johannes Vöster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing
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Author : Kiljae Lee
language : en
Publisher:
Release Date : 2014
Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing written by Kiljae Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Partitioned pricing is a widely used pricing strategy, but little is known about the buyer characteristics that influence its effectiveness. The current research contributes to the pricing literature by investigating the impact of regulatory focus on the perceived attractiveness of partitioned and combined pricing. In four studies, we hypothesized and found support for the idea that promotion focused individuals perceive partitioned prices to be more attractive than combined prices, while prevention focused individuals do not differentiate between the two pricing types. Our results also show that regulatory focus influences consumers' information processing style, which in turn leads to important differences in attitudes towards partitioned and combined pricing. Specifically, promotion focused consumers are more likely to engage in global processing and global processing is linked to preferences for partitioned (versus combined) prices.
Partitioned Pricing And Consumer Welfare
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Author : Kevin Ducbao Tran
language : en
Publisher:
Release Date : 2020
Partitioned Pricing And Consumer Welfare written by Kevin Ducbao Tran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
In online commerce, obfuscation strategies by sellers are hypothesized to mislead consumers to their detriment and to the profit of sellers. One such obfuscation strategy is partitioned pricing in which the price is split into a base price and add-on fees. While empirical evidence suggests that partitioned pricing affects consumer decisions through salience effects, its consumer welfare consequences are largely unexplored. Therefore, I provide a quantification of the welfare impact of the behavioral response to partitioned pricing. To do so, I derive a discrete choice model that jointly allows for differences in the reaction to marginal changes in add-on fees and the base price as well as a discontinuous effect of a zero fee. The model is based on a framework on limited attention and I estimate it using web scraped data of posted price transactions on eBay Germany. My results suggest under-reaction to marginal changes in the shipping fee, consistent with previous results in the literature. However, I also document a discontinuous positive effect of free shipping on consumer demand, which is novel to the literature. The combined impact of these effects on consumer welfare is less than six percent of consumer surplus. The welfare impact is attenuated because the maximum shipping fee on eBay is capped and the free shipping effect partly counteracts the under-reaction to shipping fees in expectation.
Essays On The Effects Of Partitioned Pricing Strategies And Branding Decisions On Consumer Behavior
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Author : Alexander Rühle
language : en
Publisher:
Release Date : 2012
Essays On The Effects Of Partitioned Pricing Strategies And Branding Decisions On Consumer Behavior written by Alexander Rühle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Pricing Perspectives
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Author : Florian Siems
language : en
Publisher: Springer
Release Date : 2008-11-03
Pricing Perspectives written by Florian Siems and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Divide And Prosper
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Author : Vicki Morwitz
language : en
Publisher:
Release Date : 1998
Divide And Prosper written by Vicki Morwitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Consumer behavior categories.
I Like It Combined
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Author : Hyeong Min Kim
language : en
Publisher:
Release Date : 2001
I Like It Combined written by Hyeong Min Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.
Partitioned Pricing
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Author : Bidisha Burman
language : en
Publisher:
Release Date : 2004
Partitioned Pricing written by Bidisha Burman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.