Partnering With Microsoft
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Partnering With Microsoft
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Author : Ted Dinsmore
language : en
Publisher: CRC Press
Release Date : 2005-10-06
Partnering With Microsoft written by Ted Dinsmore and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-06 with Computers categories.
Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl
Marketing It Products And Services
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Author : Jessica Keyes
language : en
Publisher: CRC Press
Release Date : 2009-09-14
Marketing It Products And Services written by Jessica Keyes and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-14 with Business & Economics categories.
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book’s downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans—one for a hardware product; the other for a software product—enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization’s business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.
Refresh The Road Ahead
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Author : Michiel van Vliet
language : en
Publisher:
Release Date : 2018-07-15
Refresh The Road Ahead written by Michiel van Vliet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-15 with categories.
Refresh the Road Ahead is a book about Microsoft and how to partner with Microsoft. The idea to write this book originated during Microsoft ́s Inspire event in July 2017, formerly called the Microsoft Worldwide Partner Conference. Microsoft just announced a new organizational structure and I decided to write an article on LinkedIn analyzing the reorganization and what it would mean for partners. In less than two weeks' time, I had over 20.000 views and more than 5.000 of those came directly from Microsoft employees. There had been many rumors and there was much secrecy around the reorganization. Other partners at the conference suggested that I write a book to help them, so during my holidays in August 2017 instead of reading books, as I normally do, I started writing one. I interviewed 40 partners from 19 different countries, half of them CEO ́s and half of them global award winners. They all openened up completely about their business models, success, failures and how they transformedThe latest book you can find on engaging with Microsoft dates to 2009. Originally the subtitle of this book was a ́practical ́ guide to successful business partnering with Microsoft but I soon figured out that what was needed for this book to be useful was to create something that would not be completely out of date in one fiscal year. Therefore, I have tried to stay away from short term and very timebound tips and tricks as much as possible and have tried to take the long view. Additionally, I wanted to write a book for partners without it being a marketing outlet for Microsoft. I hope that because I am personally living and driving the transformation at the company I work at as a CEO this might give some additional credibility compared to what you can get from other sources.Microsoft wants you to transform as a partner and they explain the why and sometimes the what, however they come short on the how as very few field people in Microsoft have lived through what it takes to transform as a company. Transformation is hard, painful, and costly. You will see several examples in this book. Some partners had to reduce their staff by over 50 percent to transform, others built completely new businesses.This book will help you understand how to build or transform your business together with Microsoft. This book is intended to be helpful both to companies that want to start to work with Microsoft and existing partners that want to improve the outcomes of their business working with Microsoft. For existing partners, it is important that I dive into how things were before just to put some of the changes into perspective. I hope that for the new partners this doesn ́t become too complex or boring. One specific call out I would like to make is that this is not just a book for alliance or channel managers. If you want to be successful in a partnership, you cannot abdicate the strategy and the management of that partnership to the alliance person. It needs to be a top down and bottom up approach. This book is for CEO ́s, CMO ́s, Practice managers, CTO ́s and partner roles. Everybody in your organization that has something to do with Microsoft can benefit from reading this book.
Profit From Software Ecosystems
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Author : Karl Popp
language : en
Publisher: BoD – Books on Demand
Release Date : 2010
Profit From Software Ecosystems written by Karl Popp and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource etc. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on "Software Clusters". Industry Comments:Thomas Koulopoulos, Founder and CEO Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape! "Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book".
Technology Entrepreneurship
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Author :
language : en
Publisher: WSB-NLU
Release Date : 2000
Technology Entrepreneurship written by and has been published by WSB-NLU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Non Cooperation The Dark Side Of Strategic Alliances
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Author : W. Suen
language : en
Publisher: Springer
Release Date : 2005-06-10
Non Cooperation The Dark Side Of Strategic Alliances written by W. Suen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-10 with Business & Economics categories.
What influences your partners' attitudes toward your alliance? What factors allow them to act on non-cooperative impulses? How can you structure your alliance to reduce opportunities for non-cooperation? This book explores the influences on a firm's attitudes toward its alliance, and highlights the connections between these factors. The book defines a framework to measure power and interdependence to determine which firms are able to act on non-cooperative impulses, and case studies illustrate how alliances may be structured to reduce opportunities for non-cooperation.
Microsoft 2 0
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Author : Mary Jo Foley
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-15
Microsoft 2 0 written by Mary Jo Foley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-15 with Business & Economics categories.
Does Bill Gates?s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn?t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant?s post-Gates future. Don?t be surprised to be surprised.
Partnering With Microsoft
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Author : Ted Dinsmore
language : en
Publisher: CRC Press
Release Date : 2005-10-06
Partnering With Microsoft written by Ted Dinsmore and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-06 with Computers categories.
Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl
It Expert Magazine V2e1
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Author :
language : en
Publisher: IT Expert Magazine
Release Date :
It Expert Magazine V2e1 written by and has been published by IT Expert Magazine this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Infoworld
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Author :
language : en
Publisher:
Release Date : 2003-05-05
Infoworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-05 with categories.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.