Pentacom
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Pentacom
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Author : Philippe Malaval
language : fr
Publisher:
Release Date : 2012
Pentacom written by Philippe Malaval and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Integrated Marketing Communication Pentacom 4 E
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Author : Malaval
language : en
Publisher: Pearson Education India
Release Date : 2015
Integrated Marketing Communication Pentacom 4 E written by Malaval and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business communication categories.
Integrated Marketing Communication: Pentacom is a unique and comprehensive book on integrated communication. The title of the book includes the word 'Pentacom' as it focuses on five major categories of communications (B-to-C, B-to-B, internal, financial and corporate communication). It also enables readers to understand and implement communication strategies targeted at five major targets, such as consumers, business customers and clients, employees, shareholders and public authorities. Finally it has been tailored for five potential types of players, such as consumer goods manufacturers, industrial goods companies, local authorities, public administration and services, as well as non-governmental and non-profit organizations. This book is designed for students in business schools and universities pursuing courses in management and mass media or communication. Its application-oriented approach, allows the book to serve as a very useful guide for practicing managers who desire to make their communications with different targets in different contexts more effective.
Pentacom
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Author : Philippe Malaval
language : fr
Publisher: Pearson Education France
Release Date : 2005
Pentacom written by Philippe Malaval and has been published by Pearson Education France this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Synthèse des fondements théoriques de la communication et de ses mises en application. Aborde les cinq grands types de communication (B to C, B to B, interne, financière et corporate), les cinq types d'annonceurs et les cinq cibles de la communication. Traite aussi d'aspects plus spécifiques comme la communication de crise, directe, événementielle, éthique ou environnementale.
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Author :
language : en
Publisher: Information Gatekeepers Inc
Release Date :
written by and has been published by Information Gatekeepers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Paradox Of Plenty
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Author : Terry Lynn Karl
language : en
Publisher: Univ of California Press
Release Date : 1997-10-10
The Paradox Of Plenty written by Terry Lynn Karl and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10-10 with Social Science categories.
The Paradox of Plenty explains why, in the midst of two massive oil booms in the 1970s, oil-exporting governments as different as Venezuela, Iran, Nigeria, Algeria, and Indonesia chose common development paths and suffered similarly disappointing outcomes. Meticulously documented and theoretically innovative, this book illuminates the manifold factors—economic, political, and social—that determine the nature of the oil state, from the coherence of public bureaucracies, to the degree of centralization, to patterns of policy-making. Karl contends that oil countries, while seemingly disparate, are characterized by similar social classes and patterns of collective action. In these countries, dependence on petroleum leads to disproportionate fiscal reliance on petrodollars and public spending, at the expense of statecraft. Oil booms, which create the illusion of prosperity and development, actually destabilize regimes by reinforcing oil-based interests and further weakening state capacity. Karl's incisive investigation unites structural and choice-based approaches by illuminating how decisions of policymakers are embedded in institutions interacting with domestic and international markets. This approach—which Karl dubs "structured contingency"—uses a state's leading sector as the starting point for identifying a range of decision-making choices, and ends by examining the dynamics of the state itself.
The Paradox Of Plenty
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Author : Terry Lynn Karl
language : en
Publisher: Univ of California Press
Release Date : 1997-10-10
The Paradox Of Plenty written by Terry Lynn Karl and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10-10 with Business & Economics categories.
In these countries, dependence on petroleum leads to disproportionate fiscal reliance on petrodollars and public spending, at the expense of statecraft.
A 50 Year Adventure In The Advertising Business
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Author : Ernest W. Baker
language : en
Publisher: Wayne State University Press
Release Date : 1999
A 50 Year Adventure In The Advertising Business written by Ernest W. Baker and has been published by Wayne State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.
Adweek
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Author :
language : en
Publisher:
Release Date : 2002
Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.
Denmark Doing Business For Everyone Guide Practical Informartion And Contacts
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Author : IBP, Inc
language : en
Publisher: Lulu.com
Release Date : 2013-08
Denmark Doing Business For Everyone Guide Practical Informartion And Contacts written by IBP, Inc and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with Business & Economics categories.
Business in Denmark for Everyone: Practical Information and Contacts for Success
Denmark Fishing And Aquaculture Industry Handbook Volume 1 Strategic Information Regulations Opportunities
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Author : IBP, Inc.
language : en
Publisher: Lulu.com
Release Date : 2017-12-24
Denmark Fishing And Aquaculture Industry Handbook Volume 1 Strategic Information Regulations Opportunities written by IBP, Inc. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-24 with Business & Economics categories.
Denmark Fishing and Aquaculture Industry Handbook - Strategic Information, Regulations, Opportunities