Perfect Phrases For Sales And Marketing Copy
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Perfect Phrases For Sales And Marketing Copy
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Author :
language : en
Publisher:
Release Date : 2015
Perfect Phrases For Sales And Marketing Copy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising copy categories.
Perfect Phrases For Sales And Marketing Copy
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Author : Barry Callen
language : en
Publisher: McGraw Hill Professional
Release Date : 2007-11-26
Perfect Phrases For Sales And Marketing Copy written by Barry Callen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-26 with Business & Economics categories.
Provides phrases for the right situations. Whether it's writing grants or generating sales leads, this work has the tools for precise, and effective communication in various situations.
Phrases That Sell
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Author : Sally Germain
language : en
Publisher: McGraw-Hill Education
Release Date : 1998
Phrases That Sell written by Sally Germain and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
How To Write Copy That Sells
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Author : Ray Edwards
language : en
Publisher: Morgan James Publishing
Release Date : 2016-02-16
How To Write Copy That Sells written by Ray Edwards and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
100 Great Copywriting Ideas
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Author : Andy Maslen
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2009-11-28
100 Great Copywriting Ideas written by Andy Maslen and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-28 with Reference categories.
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Perfect Phrases For Presenting Business Strategies
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Author : Don Debelak
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-12-17
Perfect Phrases For Presenting Business Strategies written by Don Debelak and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.
THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIME Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure. Perfect Phrases for Presenting Business Strategies provides the language you need to: Grab your audience’s attention in the first few seconds Summarize your strategy in two sentences Prove that your plan is a plan for growth Explain the costs and resources involved Detail the profits your company will make Use Perfect Phrases for Presenting Business Strategies as a springboard for both organizational and personal success!
10 000 Selling Words And Phrases
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Author : Randall Kowalenko
language : en
Publisher: CreateSpace
Release Date : 2010-04-18
10 000 Selling Words And Phrases written by Randall Kowalenko and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-18 with Business & Economics categories.
Writing Sales Copy But Just Don't Know What To Say? When competing for the consumer dollar your written sales material needs to be top notch to be victorious. Everyone in marketing and sales understands the urgency of writing high caliber sales material, but sometimes it's hard to know how to word your content for maximum results. That's where 'Thousands of Selling Words From A to Z' comes in. This book is jam packed with thousands and thousands of sales words & phrases that can kick your sales copy into overdrive. Great for new and veteran copywriters alike. Packed with 10,000+ words & phrases for success - you can sit in the control seat of your copywriting projects with the tools to combat writers block, or enhance your existing material to help optimize your sales conversions. This exhaustive 280 page resource comes complete with an extensive 86 page index within to ensure that you are never at a loss for specific selling words. If you are in sales or marketing you quickly realize that writing persuasively can be a powerful alley in sales combat - this guide can be an effective war arsenal of words & phrases at your disposal & command. Put the power of this guide to work for you now, and keep it within reaching distance to easily uncover, discover and identify sells words & phrases at the flip of a page! Benefits of this book include: - Thousands of sales words & phrases are included that you can use right now in your advertising content. - Sales words & phrases are listed in alphabetical chapters for greater organization. - This book contains an exhaustive index to ensure that you can find phrases which contain the specific word you are looking for with speed, accuracy & ease. - You can save valuable amounts of time by using this book that you would otherwise spend creating & digging through a swipe file to find phrases to use in your sales copy.
Perfect Phrases For Icebreakers Hundreds Of Ready To Use Phrases To Set The Stage For Productive Conversations Meetings And Events
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Author : Meryl Runion
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-01-06
Perfect Phrases For Icebreakers Hundreds Of Ready To Use Phrases To Set The Stage For Productive Conversations Meetings And Events written by Meryl Runion and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-06 with Business & Economics categories.
The Right Phrase for Every Situation . . . Every Time You know that how you begin a business conversation or meeting sets the stage for success. But coming up with just the right words can be another matter. Perfect Phrases for Icebreakers has hundreds of ready-to-use phrases to get your interactions off on the right foot. From jump-starting meetings to motivating teams to turning any situation into a positive networking event, this streamlined guide provides you with the right words to: Highlight important topics in meetings or conversations Motivate people to share resources and support Add levity to personal or group interactions Inspire collaboration and creativity Pique curiosity about your message
Perfect Phrases For Writing Employee Surveys
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Author : John Kador
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-03-12
Perfect Phrases For Writing Employee Surveys written by John Kador and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-12 with Business & Economics categories.
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Generating honest, no-nonsense feedback through well-written surveys is the first step to dramatically increasing employee engagement, commitment, loyalty—and your company’s bottom line. Perfect Phrases for Writing Employee Surveys provides the tools for crafting precisely phrased surveys to deliver accurate information, so you can adjust your organization’s practices accordingly. Inside are hundreds of words, phrases, and examples that remove the guesswork from an otherwise daunting process. This handy, time-saving guide helps you write surveys that measure: Employee Engagement Leadership and Management Company Values and Ethics Organizational Culture Satisfaction with Work Environment Career Development
Copy That Sells
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Author : Claude Jordan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-04-20
Copy That Sells written by Claude Jordan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-20 with categories.
If you want to learn how to write sales letters that convert, and learn it fast, then this short book will show you how.Here are just some of the tips you will find inside: The five-word question every prospect asks (fail to answer it and you'll lose the sale) The fundamentals of copywriting, and why you can forget the rest The only purpose of your sales letter One marketing principle you always have to keep in mind (many marketers are afraid of this because they think they'll lose out on sales - it's so powerful, you'll stand out instantly in the marketplace) How a weak phone battery can develop strength of character (this rarely-taught copywriting principle will make you more persuasive) Why copy is NOT the most important part of the sale (and what else you need) Secrets of the Baritone-Voiced Salesman that will make your prospect more likely to buy How to get over the fear of being sleazy when selling Why you're doing people a service when you sell something (even information they could get for free) The 80/20 of Copywriting (get these right and you've virtually guaranteed your copy will sell) Humans only have two desires (learn these primal needs, and you'll always extract maximum persuasion juice out of your sales letter) Why loading too many benefits into your sales letter can destroy your chances at making the sale (and what to do about it) Four ways to come up with a hook that almost forces your prospect to read your sales letter Why creativity is a misleading term How to harness the power of your subconscious The single most useful definition of communication (understanding this will make you a better writer and more persuasive) How to make your writing so simple to read, it almost hypnotises the prospect into buying what you offer +What eating an apple and persuasive writing have in common (Hint: the better you describe it, the more likely your prospect is to buy) Three hacks to instantly improve your writing (#1 is for you if you hate writing) "Morning Pages on Steroids": How to beat writer's block in one afternoon Where to get an answer to every question you have about your sales letter The three things you have to know about your target market before writing your sales letter How to write sales letters in a way your customer thinks you read his mind (it isn't difficult, either) Why not to use headline formulas (and 13 better ways to come up with headlines) 9 bulletproof ways to begin your sales letter A four-step process to outline your story and sales argument so you always know exactly what the reader is going to ask next (if you get this right, the copy practically writes itself) Thirteen ways to write bullets that dig straight into the prospect's brain (he'll keep thinking about them all day - until he finally buys your product) How to maximise value and soothe all doubts the prospects has The exact number of bonuses to add (offer more and you risk pushing willing customers away) Two questions that make structuring the ordering process a no-brainer A two-step process to writing your copy in less time than you ever thought possible (you'll reduce re-writes and headaches too) The 10X SCUBA Technique that takes all the pain out of the editing process When & whom to ask for feedback (get this wrong, and you might butcher a perfect sales letter) The simple 6-step process of writing a sales letter The absolute best ads to study if you're serious about making money How to ethically use pain to compel the reader to buy your product And much, much more...