Phrases That Sell
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Phrases That Sell
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Author : Sally Germain
language : en
Publisher: McGraw-Hill Education
Release Date : 1998
Phrases That Sell written by Sally Germain and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
More Than Words
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Author : Richard & Lynn Voigt
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-02-27
More Than Words written by Richard & Lynn Voigt and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-27 with categories.
In today's world every word has a measurable and emotional impact. Marketing Phrases and Headlines have become the single most powerful marketing tool mankind has ever created. They're the true lifeblood behind every business ventures on or offline. No matter whether introducing or promoting a brand new product or service, teaching a "How To" skill, building a website, or simply sending an email, smart marketers carefully create psychological phrases that are absolutely crucial to successful sales copy and marketing campaigns. It's been said, don't waste your time and resources trying to reinvent the wheel, just find a easier way to push your marketing cart up hills faster, cheaper and more efficient way to control them on there way down. This book includes 5000+ great marketing phrases, for you to study, alter, and personalize for your next email or marketing campaigns. See what experts do and say that can help you produce some amazing results reaping huge rewards from your videos, products and services. More Than Words is a powerful collection of great marketing phrases that can effectively teach you to paint dreams, sell ideas, and market your message. It's up to you to use these power phrases wisely.
Words That Sell
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Author : Richard Bayan
language : en
Publisher: McGraw-Hill Companies
Release Date : 1987
Words That Sell written by Richard Bayan and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
The Big Book Of Words That Sell
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Author : Robert W. Bly
language : en
Publisher: Simon and Schuster
Release Date : 2019-09-10
The Big Book Of Words That Sell written by Robert W. Bly and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
How To Write Words That Sell
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Author : Jim McCraigh
language : en
Publisher: Salt River Press, LLC
Release Date : 2005
How To Write Words That Sell written by Jim McCraigh and has been published by Salt River Press, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
More Words That Sell
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Author : Richard Bayan
language : en
Publisher:
Release Date : 2003
More Words That Sell written by Richard Bayan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
Words That Sell Revised And Expanded Edition
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Author : Richard Bayan
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-04-05
Words That Sell Revised And Expanded Edition written by Richard Bayan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-05 with Business & Economics categories.
Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.
Words That Sell
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Author : Richard Bayan
language : en
Publisher: Asher Gallant Press
Release Date : 1989-01-01
Words That Sell written by Richard Bayan and has been published by Asher Gallant Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Advertising categories.
How To Say It To Sell It
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Author :
language : en
Publisher:
Release Date : 2008
How To Say It To Sell It written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business communication categories.
How To Say It To Sell It
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Author : Sue Hershkowitz-Coore
language : en
Publisher: Penguin
Release Date : 2008-01-02
How To Say It To Sell It written by Sue Hershkowitz-Coore and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Business & Economics categories.
Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.