Words That Sell
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Words That Sell
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Author : Richard Bayan
language : en
Publisher: McGraw-Hill Companies
Release Date : 1987
Words That Sell written by Richard Bayan and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
More Words That Sell
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Author : Richard Bayan
language : en
Publisher:
Release Date : 2003
More Words That Sell written by Richard Bayan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
Words That Sell Revised And Expanded Edition
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Author : Richard Bayan
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-04-05
Words That Sell Revised And Expanded Edition written by Richard Bayan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-05 with Business & Economics categories.
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
Words That Sell
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Author : Richard Bayan
language : en
Publisher: Asher Gallant Press
Release Date : 1989-01-01
Words That Sell written by Richard Bayan and has been published by Asher Gallant Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Advertising categories.
How To Write Words That Sell
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Author : Jim McCraigh
language : en
Publisher: Salt River Press, LLC
Release Date : 2005
How To Write Words That Sell written by Jim McCraigh and has been published by Salt River Press, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
More Words That Sell
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Author : Richard Bayan
language : en
Publisher: McGraw-Hill Education
Release Date : 2003-07-17
More Words That Sell written by Richard Bayan and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-17 with Business & Economics categories.
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.
Subtle Words That Sell
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Author : Ross Jeffries
language : en
Publisher:
Release Date : 2018-02-22
Subtle Words That Sell written by Ross Jeffries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with categories.
Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that just doesn't work, insults your prospect's intelligence, and makes you feel like a schmuck? Then grab your copy of "Subtle Words That Sell" and learn revolutionary and ground- breaking concepts and tools to get your prospects to convince themselves to buy. YOU'LL LEARN: How To Activate And Awaken The Child-Like Side Of Your Prospect's Mind That Wants To Believe And Be Led. How To Establish Yourself As A Trusted Expert, Authority, And Guide In Your Prospect's Mind In The First Five Minutes Of Conversation. How To Create "Objection Amnesia" Using Agreement Frames. ... and much, much more in this unconventional "no-holds barred" book that will make selling far more fun and much more profitable, whether you are a beginner, a veteran, or anywhere in between.
Phrases That Sell
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Author : Sally Germain
language : en
Publisher: McGraw-Hill Education
Release Date : 1998
Phrases That Sell written by Sally Germain and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
The 250 Power Words That Sell
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Author : Stephan Schiffman
language : en
Publisher:
Release Date : 2017
The 250 Power Words That Sell written by Stephan Schiffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Selling categories.
getAbstract Summary: Get the key points from this book in less than 10 minutes.Sales expert Stephan Schiffman's latest manual features lists of powerful words and phrases that help salespeople close sales. He explains when and how to use these verbal tools, offering invaluable tradecraft. Some techniques seem problematic - for example, suggesting that salespeople leave the name of a colleague who has been in contact with the prospect before to get a callback in response to their phone message. However, most of the book's recommendations are effective and time-tested. getAbstract recommends that salespeople go beyond the word lists; study Schiffman's tactics on how to use these messages to build sales success.Book Publisher:Adams Media
The Big Book Of Words That Sell
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Author : Robert W. Bly
language : en
Publisher: Simon and Schuster
Release Date : 2019-09-10
The Big Book Of Words That Sell written by Robert W. Bly and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.