Pericolo Socialwashing
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Pericolo Socialwashing
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Author : Rossella Sobrero
language : it
Publisher: EGEA spa
Release Date : 2024-05-31T00:00:00+02:00
Pericolo Socialwashing written by Rossella Sobrero and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31T00:00:00+02:00 with Business & Economics categories.
Le imprese che utilizzano sostenibilità e temi sociali in modo strumentale corrono oggi due grossi rischi. Innanzitutto quello di essere escluse dal mercato a causa di regolamenti che si fanno sempre più severi e stringenti, e poi quello di essere accusate pubblicamente di socialwashing, ovvero di comportamenti socialmente positivi ma solo di facciata, in una colorata gamma di declinazioni: pinkwashing, rainbow washing, blackwashing, healthwashing, sportwashing, fino a quella silenziosa del greenhushing. Che cosa spinge allora un’organizzazione a esporsi a tali azzardi? Per essere accettata come attore sociale non potrebbe limitarsi a organizzare attività filantropiche, lanciare programmi di volontariato aziendale, realizzare iniziative di cause-related marketing? Tutte queste attività, per quanto importanti, non bastano più: alle imprese si chiede infatti di dimostrare una reale volontà di contribuire alla soluzione dei problemi della società. Per farlo devono interpretare le tendenze in atto, comprendere le esigenze delle persone, agire in modo onesto, coerente, trasparente. Solo così gli stakeholder, in particolare i consumatori, premieranno chi si sarà autenticamente impegnato per il bene comune oltre che per raggiungere i propri obiettivi aziendali. Il libro illustra con chiarezza, anche grazie a molti esempi, quali sono le principali declinazioni del socialwashing; ricorda che ci sono azioni e strumenti che possono mettere, almeno in parte, l’organizzazione al riparo da questo tipo di accusa; e propone una lettura nuova del rapporto tra l’organizzazione e i suoi stakeholder: se infatti siamo abituati a pensare a che cosa può fare l’impresa per coinvolgere i portatori di interessi, raramente riflettiamo sul ruolo che gli stakeholder possono avere per sollecitare l’impresa ad adottare comportamenti corretti e a raccontarli in modo trasparente. Di grande valore gli interventi degli esperti che nella seconda parte del volume contribuiscono a stimolare il dibattito e la riflessione su un tema che nelle loro parole rivela le sue tante sfaccettature. Interviste a: Andrea Alemanno, Concetta Cardamone, Giampaolo Cerri, Vittorio Cino, Monica De Paoli, Barbara Falcomer, Filippo Giordano, Enrico Giovannini, Enrico Giraudi, Pina Lalli, Paola Magni, Federico Mento, Roberto Natale, Matteo Pietripaoli, Roberto Randazzo, Angelo Rindone, Francesca Vecchioni, Clodia Vurro, Stefano Zamagni, Alberto Zambolin.
Open Strategy
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Author : Christian Stadler
language : en
Publisher: MIT Press
Release Date : 2021-10-12
Open Strategy written by Christian Stadler and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
L Italiano E La Sostenibilit
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Author : Marco Biffi
language : it
Publisher: goWare & Accademia della Crusca
Release Date : 2023-10-12
L Italiano E La Sostenibilit written by Marco Biffi and has been published by goWare & Accademia della Crusca this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-12 with Language Arts & Disciplines categories.
In questo anno, il 2023, il Ministero degli Affari Esteri e della Cooperazione Internazionale ha scelto di dedicare la XXIII Settimana della lingua italiana nel mondo all’italiano e la sostenibilità. È una scelta importante, che sottolinea come il tema della sostenibilità, nelle sue varie curvature, vada affrontato anche con il contributo della lingua; e, va sottolineato, anche con il contributo – essenziale – della lingua italiana. Il movimento di sostegno, promozione e azione a favore di uno sviluppo sostenibile è globale e pertanto internazionale, e quindi linguisticamente dominato dall’inglese. Ma perché una politica di sostenibilità sia realmente realizzabile è necessario coinvolgere tutti i cittadini, a ogni livello, perché soltanto con una reale e cosciente condivisione generale un così difficile risultato può essere raggiunto; e per avere l’appoggio di tutti è necessario che tutti comprendano bene le ragioni, espresse in modo chiaro a prescindere dall’età, dall’istruzione, dalla provenienza geografica e sociale. Sviluppo sostenibile significa anche farsi il giusto carico della società nelle sue molteplici sfaccettature, guardando alla parità di genere, e guardando anche alla salvaguardia e allo sviluppo delle lingue in un contesto realmente plurilingue e multilingue. Linguisti e non linguisti offrono in questo libro il loro contributo alla riflessione sulla sostenibilità, nel modo canonico della trattazione scientifica, ma anche in quello eccentrico della creazione artistica.
Esg E Sostenibilit D Impresa Novit Normative Strumenti E Modelli Societari
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Author : Giuseppe Taffari
language : it
Publisher: Wolters Kluwer Italia
Release Date : 2024-06-14
Esg E Sostenibilit D Impresa Novit Normative Strumenti E Modelli Societari written by Giuseppe Taffari and has been published by Wolters Kluwer Italia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-14 with Law categories.
L'eBook ESG E SOSTENIBILITA' D'IMPRESA - NOVITA' NORMATIVE, STRUMENTI E MODELLI SOCIETARI analizza a 360° gli scenari normativi legati alle prospettive ESG nelle aziende, fornendo regole pratiche, modelli societari, e focus organizzativi, ed approfondendo le tematiche più rilevanti e di estrema attualità in materia. Grazie all’intervento del legislatore, l’attenzione alle tematiche ESG non è più solo impegno volontario (e magari relegato a pure questioni di marketing), ma azione obbligatoria che porta le aziende ad interrogarsi in maniera più consapevole rispetto alle proprie strategie ambientali, sociali e di buona governance.
International Strategy Managing Companies In The Global Economic System
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Author : M. G. Lucia
language : en
Publisher:
Release Date : 2022
International Strategy Managing Companies In The Global Economic System written by M. G. Lucia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
Corporate Governance Strengthening Latin American Corporate Governance The Role Of Institutional Investors
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2011-07-01
Corporate Governance Strengthening Latin American Corporate Governance The Role Of Institutional Investors written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with categories.
This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Integrated Reporting
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Author : Chiara Mio
language : en
Publisher: Springer
Release Date : 2016-08-11
Integrated Reporting written by Chiara Mio and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-11 with Business & Economics categories.
This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
The Man Inside
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Author : Marco Buti
language : en
Publisher: EGEA spa
Release Date : 2021-10-07T00:00:00+02:00
The Man Inside written by Marco Buti and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-07T00:00:00+02:00 with Political Science categories.
“An insider of the European Commission since the late 1980s, Marco Buti is a unique guide through the two crises of the 21st century.” - Giuliano Amato, former Prime Minister of Italy “Marco Buti and I have not always agreed on issues of economic policy. But I cannot think of somebody more qualified to tell us about the travails of Europe since the Great Financial Crisis. He was there all along.” - Olivier Blanchard, Senior Fellow at Peterson Institute for International Economics “This collection of VoXEU contributions shows how history is made. Marco Buti, a man inside the vortex of the making of European monetary history, produced and published a steady stream of reflections, analysis and reform proposals on VoxEU." - Beatrice Weder Di Mauro, President of the Centre for Economic Policy Research “To go from point A to point B in Europe is rarely a straight line. Actually, trying to take a straight line is often the best way not to get to destination.” This is one of the lessons drawn by Marco Buti, one of the very few top policy makers who went through the fi nancial and the sovereign debt crises and, lately, the pandemic crisis, which plagued the European Union over the past twelve years. This book, which brings together his real time input to the economic and policy debate, traces the intellectual journey leading to the design and implementation under duress of diffi cult policies and controversial reforms. His contribution is the graphic demonstration of Jean Monnet’s dictum that Europe will be forged in crises and will be the outcome of the responses to those crises. The book explains the analytical and empirical foundations of European policy choices that involved a delicate balance between economic, institutional and political considerations. What emerges is a new compass that helps understand the policy strategy the EU has adopted to fi ght the economic fallout of the pandemic.
Principles Of Mathematics For Economics
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Author : Simone Cerreia-Vioglio
language : en
Publisher: Springer
Release Date : 2018-10-01
Principles Of Mathematics For Economics written by Simone Cerreia-Vioglio and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Mathematics categories.
This textbook provides a comprehensive and rigorous introduction to various mathematical topics that play a key role in economics and finance. Motivated by economic applications, the authors introduce students to key mathematical ideas through an economic viewpoint, starting from the real line and moving to n-dimensional spaces, with a special emphasis on global optimization. Additionally, the text helps unacquainted, but intellectually curious, students become familiar with mathematical proofs. The book is suitable for both self-study and rigorous introductory mathematics courses for undergraduate students majoring in economics or finance.
Brand Activism
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Author : Christian Sarkar
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2021-07-12
Brand Activism written by Christian Sarkar and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-12 with Business & Economics categories.
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.