Periklanan Komunikasi Pemasaran Terpadu
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Integrated Marketing Communication
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Author : Evan Stiawan
language : id
Publisher: Samudra Biru
Release Date : 2018-11-30
Integrated Marketing Communication written by Evan Stiawan and has been published by Samudra Biru this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-30 with Business & Economics categories.
Komunikasi pemasaran merupakan jantung dari kegiatan bisnis. Tanpa memiliki komunikasi pemasaran yang baik, sebuah kegiatan bisnis dapat memiliki permofma yang buruk. Aktivitas bisnis menjadi terganggu dan hal ini dapat berakibat pada kerugian pada bisnis tersebut. Namun demikian, komunikasi pemasaran bukanlah suatu kegiatan yang mudah untuk dilakukan, diperlukan pengetahuan dan skill khusus untuk dapat mempraktikkan komunikasi pemasaran tersebut. Buku ini membahas tentang komunikasi pemasaran terpadu (integrated marketing communication). Komunikasi Pemasaran Terpadu ( Integrated Marketing Communication/IMC ) merupakan salah satu perkembangan yang penting dalam dunia pemasaran di tahun 1990–an. Perusahaan di masa lalu sering menganggap elemen komunikasi sebagai aktivitas yang terpisah dari pemasaran, sedangkan filosofi pemasaran saat ini menekankan pentingnya integrasi keduanya untuk meraih kesuksesan. Banyak organisasi yang secara tradisional telah beriklan, melakukan promosi penjualan, display di tempat pembelian, dan alat komunikasi lainnya secara terpisah. Dalam konsep IMC, hal ini merupakan salah satu kesatuan yang tidak dipisahkan. Dengan menjadikannya sebagai konsep yang terpadu, diharapkan dapat semakin mengefektifkan kegiatan pemasaran sehingga dapat meningkatkan produktivitas perusahaan.
An Integrated Marketing Communication Circle In 4 0 Era Filosofi Konsep Dan Implementasi
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Author : Ellys Lestari Pambayun
language : id
Publisher: Penerbit Adab
Release Date : 2021-09-29
An Integrated Marketing Communication Circle In 4 0 Era Filosofi Konsep Dan Implementasi written by Ellys Lestari Pambayun and has been published by Penerbit Adab this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-29 with Business & Economics categories.
Judul : An Integrated Marketing Communication Circle in 4.0 Era: Filosofi, Konsep, dan Implementasi : Ellys Lestari Pambayun,Tanty Dewi Permassanty Penulis Ukuran : 15,5 x 23 cm Tebal : 240 Halaman No ISBN : 978-623-6233-79-5 AN INTEGRATED MARKETING COMMMUNICATION CIRCLE IN 4.0 ERA Filosofi, Konsep, dan Implementasi Adji Watono, Founder DwiSapta & Chairman Dentsu Indonesia “Digital tekah menjadi strategi untuk bisa bertahan dalam dunia bisnis saat ini. Dalam konteks memenangkan persaingan bisnis, diperlukan strategi khusus yang sesuai dengan tren dan kebutuhan masyarakat. Buku ini memberi insight dan energi bisnis untuk bertahan di Era 4.0 ini. Jangan lewatkan untuk dimiliki” Prof. Dr. Atwar Bajari, M.Si. (Guru Besar Ilmu Komunikasi Unpad) “14.0 telah menjadi paradigma yang berpengaruh terhadap Komunikasi Pemasaran Terintegrasi. Tiga hal strategis setidaknya bisa diajukan untuk Komunikasi Pemasaran era 14.0: Membangunkepercayaan merek lewat teknologi komunikasi demi resonansi produk dengan khalayak, menjangkau pemirsa lebih besar dan personal, dan menghasilkan revenue berkelanjutan. Buku ini telah menawarkan Filosofi, Konsep, dan Implementasi melalui pilihan kasus tersebut denga excellent dan sistematis. Selamat membaca”. Dr. Heri Budianto, M.Si, Direktur Eksekutif PolCoMM Institute-Ketua Umum Aspikom Pusat “Buku ini layak dibaca bagi siapapun penikmat Integrated marketing Communication (IMC).Sangat komprehensif membahas tentang filsafat, sekarah, perspektif, implementasi, model, dan contoh-contoh kasus terkini berbasis 4.0. Sangat bermanfaat. Tjun Sulestio, Chief Operations Officer PT Surya Pratista Hutama (Suprama)Mi Burung Dara “Bagi kami Integrated Marketing Communication menjadi pintu yang menakjubkan bagi perkembangan perusahaan kami. Bila ingin mengetahui bagaimana kita mampu melangkah dengan sukses di Era 4.0, buku ini memberi solusi dan kearifan untuk kita sebagai penisnis, konsumen bahkan pemula. Selamat membaca.......” Yuswohady, Managing Partner Inventure “Komunikasi pemasaran terpadu (IMC) tak hanya mengedepankan integrasi kanal media yang Gigunakan dalam menyampaikan pesan, tapi juga pendekatan customer-focused yang menempatkan konsumen sebagai titik awal analisis. Buku ini menggunakan pendekatan IMC yang komprehesif dimana penulis melakukan analisis konsumen/market, perumusan pesan/branding, dan penetapan kanal media secara sistematis dan terintegrasi. Saya yakin buku ini akan memberi elo berharga karena mengombinasikan teori konseptual dengan praktek yang aplikatif.”
Periklanan Komunikasi Pemasaran Terpadu
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Author : Morrisan, M.A.
language : id
Publisher: Kencana
Release Date : 2015-05-01
Periklanan Komunikasi Pemasaran Terpadu written by Morrisan, M.A. and has been published by Kencana this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with categories.
Komuniksi telah memupus batasan geografis dan menjadikan seluruh titik dunia ini pada saling terhubung. Lompatan dan revolusi teknologi telah membawa perubahan besar dalam berbagai hal, terutama pemasaran. Jika di masa lalu pemasaran dan promosi berjalan sendiri-sendiri, sekarang semakin banyak perusahaan besar menyatukan pemasaran dan promosi ke dalam sebuah saluran komunkasi terpadu. hala tersebut dimaksud agar produk yang dilempar ke pasar bukan saja bertindak sebagai sarana membangun hubungan yang erat--dan jika memungkinkan, emosional--dengan para pelanggan dan para supplier, juga sebagai sarana mengukuhkan citra merek dan perusahaan itu sendiri. --- Penerbit Kencana Prenadamedia Group
Strategi Integrated Marketing Communication Organisasi Nirlaba
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Author : Voettie Wisataone
language : id
Publisher: Penerbit NEM
Release Date : 2021-10-13
Strategi Integrated Marketing Communication Organisasi Nirlaba written by Voettie Wisataone and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-13 with Business & Economics categories.
Komunikasi merupakan aktivitas sehari-hari yang selalu dilakukan oleh manusia sebagai makhluk individu, maupun sebagai makhluk sosial. Komunikasi juga digunakan dunia bisnis dan usaha untuk mengembangkan strategi pemasarannya, tak terkecuali organisasi nirlaba. Meskipun organisasi nirlaba tidak berorientasi pada profit, mereka tetap membutuhkan sebuah strategi komunikasi pemasaran agar tetap eksis dan dipercaya oleh donaturnya. Kepercayaan inilah yang menjadi modal bisnis organisasi nirlaba, agar dapat menciptakan loyalitas pada donatur. Buku ini akan membahas strategi komunikasi pemasaran terpadu (integrated marketing communication) organisasi nirlaba di Indonesia, yang berangkat dari pengembangan hasil penelitian penulis terhadap aktivitas spin off (pemisahan) Yayasan Inisiatif Zakat Indonesia (IZI) dari Pos Keadilan Peduli Umat (PKPU) yang sekarang telah berganti brand menjadi Human Initiatif (HI). Harapannya, buku ini dapat menjadi sumbangsih keilmuan di bidang komunikasi bisnis serta menjadi asupan informasi bagi pejuang kemanusiaan di Indonesia.
Advertising Promotion
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Author : George E. Belch
language : en
Publisher: Whitby, Ont. : McGraw-Hill Ryerson
Release Date : 2003
Advertising Promotion written by George E. Belch and has been published by Whitby, Ont. : McGraw-Hill Ryerson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch/Guolla is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. Belch/Belch/Guolla conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century.
Advertising
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Author : William Wells
language : en
Publisher:
Release Date : 2002
Advertising written by William Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
Integrated Advertising Promotion And Marketing Communications
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2014
Integrated Advertising Promotion And Marketing Communications written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising categories.
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising Promotion And Marketing Communications
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2013-04-19
Integrated Advertising Promotion And Marketing Communications written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-19 with Business & Economics categories.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Advertising And Imc Principles And Practice
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Author : Sandra Moriarty
language : en
Publisher: Prentice Hall
Release Date : 2011
Advertising And Imc Principles And Practice written by Sandra Moriarty and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Integrated Advertising Promotion And Marketing Communications 4 E
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Author : Kenneth E. Clow
language : en
Publisher: Pearson Education India
Release Date : 2013
Integrated Advertising Promotion And Marketing Communications 4 E written by Kenneth E. Clow and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
