An Integrated Marketing Communication Circle In 4 0 Era Filosofi Konsep Dan Implementasi
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An Integrated Marketing Communication Circle In 4 0 Era Filosofi Konsep Dan Implementasi
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Author : Ellys Lestari Pambayun
language : id
Publisher: Penerbit Adab
Release Date : 2021-09-29
An Integrated Marketing Communication Circle In 4 0 Era Filosofi Konsep Dan Implementasi written by Ellys Lestari Pambayun and has been published by Penerbit Adab this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-29 with Business & Economics categories.
Judul : An Integrated Marketing Communication Circle in 4.0 Era: Filosofi, Konsep, dan Implementasi : Ellys Lestari Pambayun,Tanty Dewi Permassanty Penulis Ukuran : 15,5 x 23 cm Tebal : 240 Halaman No ISBN : 978-623-6233-79-5 AN INTEGRATED MARKETING COMMMUNICATION CIRCLE IN 4.0 ERA Filosofi, Konsep, dan Implementasi Adji Watono, Founder DwiSapta & Chairman Dentsu Indonesia “Digital tekah menjadi strategi untuk bisa bertahan dalam dunia bisnis saat ini. Dalam konteks memenangkan persaingan bisnis, diperlukan strategi khusus yang sesuai dengan tren dan kebutuhan masyarakat. Buku ini memberi insight dan energi bisnis untuk bertahan di Era 4.0 ini. Jangan lewatkan untuk dimiliki” Prof. Dr. Atwar Bajari, M.Si. (Guru Besar Ilmu Komunikasi Unpad) “14.0 telah menjadi paradigma yang berpengaruh terhadap Komunikasi Pemasaran Terintegrasi. Tiga hal strategis setidaknya bisa diajukan untuk Komunikasi Pemasaran era 14.0: Membangunkepercayaan merek lewat teknologi komunikasi demi resonansi produk dengan khalayak, menjangkau pemirsa lebih besar dan personal, dan menghasilkan revenue berkelanjutan. Buku ini telah menawarkan Filosofi, Konsep, dan Implementasi melalui pilihan kasus tersebut denga excellent dan sistematis. Selamat membaca”. Dr. Heri Budianto, M.Si, Direktur Eksekutif PolCoMM Institute-Ketua Umum Aspikom Pusat “Buku ini layak dibaca bagi siapapun penikmat Integrated marketing Communication (IMC).Sangat komprehensif membahas tentang filsafat, sekarah, perspektif, implementasi, model, dan contoh-contoh kasus terkini berbasis 4.0. Sangat bermanfaat. Tjun Sulestio, Chief Operations Officer PT Surya Pratista Hutama (Suprama)Mi Burung Dara “Bagi kami Integrated Marketing Communication menjadi pintu yang menakjubkan bagi perkembangan perusahaan kami. Bila ingin mengetahui bagaimana kita mampu melangkah dengan sukses di Era 4.0, buku ini memberi solusi dan kearifan untuk kita sebagai penisnis, konsumen bahkan pemula. Selamat membaca.......” Yuswohady, Managing Partner Inventure “Komunikasi pemasaran terpadu (IMC) tak hanya mengedepankan integrasi kanal media yang Gigunakan dalam menyampaikan pesan, tapi juga pendekatan customer-focused yang menempatkan konsumen sebagai titik awal analisis. Buku ini menggunakan pendekatan IMC yang komprehesif dimana penulis melakukan analisis konsumen/market, perumusan pesan/branding, dan penetapan kanal media secara sistematis dan terintegrasi. Saya yakin buku ini akan memberi elo berharga karena mengombinasikan teori konseptual dengan praktek yang aplikatif.”
Prinsip Prinsip Pemasaran Dalam Dunia Bisnis
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Author : Siska Yuli Anita
language : id
Publisher: CV. Intelektual Manifes Media
Release Date : 2024-01-30
Prinsip Prinsip Pemasaran Dalam Dunia Bisnis written by Siska Yuli Anita and has been published by CV. Intelektual Manifes Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-30 with Business & Economics categories.
Buku dengan judul Prinsip-Prinsip Pemasaran Dalam Dunia Bisnis dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Prinsip-Prinsip Pemasaran Dalam Dunia Bisnis ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Pemasaran. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pemahaman pelanggan dan segmentasi pasar, penciptaan produk atau layanan berbasis nilai, pengembangan strategi pemasaran dan penawaran penjualan, media social dalam pemasaran, penetapan harga yang efektif, penggunaan teknologi dalam pemasaran, pemasaran konten dan strategi seo, pengukuran kinerja pemasaran, perencanaan promosi dan kampanye pemasaran, pengalaman pelanggan dan pelayanan pelanggan, strategi penetrasi pasar dan perluasan internasional, diversifikasi portofolio produk, pemasaran berkelanjutan dan tanggung jawab sosial perusahaan, dan perencanaan strategi pemasaran jangka panjang.
Teori Komunikasi Dalam Lima Sila Implementasi Pancasila Dalam Kehidupan Berbangsa
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Author : Ellys Lestari Pambayun
language : id
Publisher: Nuansa Cendekia
Release Date : 2024-03-27
Teori Komunikasi Dalam Lima Sila Implementasi Pancasila Dalam Kehidupan Berbangsa written by Ellys Lestari Pambayun and has been published by Nuansa Cendekia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Self-Help categories.
Tulisan ini hendak menyuguhkan pesan bahwa komunikasi melindap dalam semua dimensi kehidupan bernegara. Dan, seiring waktu, akhirnya komunikasi menjadi investasi bagi sebuah bangsa, khususnya dalam menanggapi setiap konflik yang tidak pernah absen menyergap bangsa ini. Padahal, bangsa ini adalah bangsa yang besar. Oleh karena itu, penulis buku ini juga sedang berupaya mengajak agar kita selalu bisa membangun narasi kebersamaan dan titik temu yang damai saat muncul perbedaan yang berpotensi konflik. Buku ini penting untuk dibaca oleh semua kalangan. Prof. Dr. Atwar Bajari, M.Si. (Program Doktoral Pascasarjana Ilmu Komunikasi UNPAD)
Ma Lima Dakwah Di Era Kontemporer
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Author : Dr. Ellys Lestari Pambayun, M.Si.
language : id
Publisher: Nuansa Cendekia
Release Date : 2023-12-05
Ma Lima Dakwah Di Era Kontemporer written by Dr. Ellys Lestari Pambayun, M.Si. and has been published by Nuansa Cendekia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with Religion categories.
Di era milenial ini, sosial budaya dalam masyarakat Indonesia berkembang/berubah secara dahsyat. Hal ini tentu saja berdampak pada pola pikir dan gaya hidup, di antaranya munculnya masalah sosial seperti Mabuk (minum), Main (berjudi), Maling (mencuri), Madon (berzina) dan Madat (minum candu/obat-obat terlarang). Perilaku Ma Lima (Molimo) menjadikan masyarakat tidak berakhlak, mulai dari ruang domestik (keluarga) sampai ruang publik (masyarakat). Pemahaman, implementasi, dan sosialisasi tentang Molimo yang berakibat pada patologi sosial perlu dituangkan dalam bentuk buku sederhana ini. Di dalamnya dikupas berbagai problematika masyarakat, seperti Perjudian dan Sebab-Sebab Dilarang, Narkotika dan Obat-Obat Terlarang, Kehidupan Seksual dan Pornografi, Alkoholisme, dan Pencurian dan Korupsi yang meski sudah banyak ditulis dan diwacanakan, tapi molimo sebagai falsafah nilai yang dimunculkan Sunan Ampel ini perlu terus digiatkan dalam literasi dan gerakan nyata. Harapan penulis bahwa karya bersahaja ini tidak dimaksudkan untuk menggurui apalagi menghakimi akhlak masyarakat, tetapi sekadar memberikan kontribusi pemikiran dan pengayaan literasi bangsa Indonesia di tengah dinamika dan kompleksitas media sosial dan berdampak luar biasa pada manusia.
Experiential Marketing
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Author : Shaz Smilansky
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-02-03
Experiential Marketing written by Shaz Smilansky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Business & Economics categories.
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Strategic Integrated Marketing Communications
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Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2014-06-27
Strategic Integrated Marketing Communications written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Essentials Of Marketing Management
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2017-08-24
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-24 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Icel 2019
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Author : Sony Sukmawan
language : en
Publisher: European Alliance for Innovation
Release Date :
Icel 2019 written by Sony Sukmawan and has been published by European Alliance for Innovation this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
We are delighted to introduce the proceedings of the first edition of the 2019 International Conference on Advances in Education, Humanities, and Language (ICEL). The aim of ICEL (International Conference on Advances in Humanities, Education and Language) is to provide a platform for researchers, professionals, academicians as well as industrial professionals from all over the world to present their research results and development activities in Education, humanities, and Language. The theme of ICEL 2019 was “Mainstreaming the Influences on Higher Order of Thinking Skills in Humanities, Education, and Language in Industrial Revolution 4.0”. The technical program of ICEL 2019 consisted of 77 full papers, including invited papers in oral presentation sessions at the main conference tracks. Aside from the high quality technical paper presentations, the technical program also featured six keynote speeches, Hamamah, Ph.D (Univeritas Brawijaya, Indonesia), Prof. Dr. Nuraihan binti Mat Daud (UIIM, Malaysia), Dr. Edith Dunn (Conservator/Cultural Specialist, USA), Prof. Yoshihiko -Sugimura (university of Mizaki, Japan), Prof. Park Yoonho (Sunchon National University, Korea) and Prof. Su Keh Bow (Soochow University, Taiwan). We strongly believe that ICEL conference provides a good forum for all researchers, developers and practitioners to discuss various advances that are relevant to education, humanities, and language. We also expect that the future ICEL conference will be as successful and stimulating, as indicated by the contributions presented in this volume
Personal Balanced Scorecard
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Author : Hubert K. Rampersad
language : en
Publisher: IAP
Release Date : 2006-06-01
Personal Balanced Scorecard written by Hubert K. Rampersad and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-01 with Business & Economics categories.
The Personal Balanced Scorecard (PBSC) is a journey into the inner self, where values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically as a whole person and provides a roadmap of your dreams and aspirations translated into manageable and measurable milestones. As a part of the Total Performance Scorecard (TPS) process which I introduced in 2003 in Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity, and which has been translated into more than 20 languages, the Personal Balanced Scorecard can also be an effective way for managers to coach others to achieve integrity and alignment between work and life. The benefit comes from changing individual behavior in order to drive organizational effectiveness, enhance performance, and increase self-awareness, personal responsibility and motivation. PBSC is an integral part of this organic and holistic Total Performance Scorecard process, which is an organizational and cultural change tool and a method for ongoing effectiveness. Its uniqueness lies in aligning and a combination of Personal and Organizational goals to result in Individual Performance Plans for each employee. The focus of this book is the PBSC portion, which comprises a search for self-knowledge, self-discovery and self-mastery.
Effective Public Relations
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Author : Glen M. Broom
language : en
Publisher: Pearson/Education
Release Date : 2008
Effective Public Relations written by Glen M. Broom and has been published by Pearson/Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Haster, Public relations categories.
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.