Pers Nliche Weblogs In Organisationen
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Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
The Blackbird
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Author : Beth Fuller
language : en
Publisher: eXtasy Books
Release Date :
The Blackbird written by Beth Fuller and has been published by eXtasy Books this book supported file pdf, txt, epub, kindle and other format this book has been release on with Fiction categories.
When Ira is sent home early from his work on All Hallows’ Eve, he finds a mysterious woman lingering on a bridge. She is desperate and wild, and as she falls into the river below, Ira follows, determined to save her against all odds. But when she awakens, he finds nearly drowning is the least of her worries. A far darker entity is haunting her. Can he save her before the time runs out?
Predictive Policing
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Author : Walt L. Perry
language : en
Publisher: Rand Corporation
Release Date : 2013-09-23
Predictive Policing written by Walt L. Perry and has been published by Rand Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Computers categories.
Predictive policing is the use of analytical techniques to identify targets for police intervention with the goal of preventing crime, solving past crimes, or identifying potential offenders and victims. These tools are not a substitute for integrated approaches to policing, nor are they a crystal ball. This guide assesses some of the most promising technical tools and tactical approaches for acting on predictions in an effective way.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
The Agile Imperative
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Author : Sabine Pfeiffer
language : en
Publisher: Springer Nature
Release Date : 2021-07-30
The Agile Imperative written by Sabine Pfeiffer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with Social Science categories.
In an ever-changing working environment, customer and workplace demands have brought new challenges to how we organize and manage work. Increasingly, this is addressed by the idea of 'agility.' From its beginning, agile work has claimed to be a radically different approach which allows organisations to react flexibly to changing environmental demands whilst also offering a ‘people' centered approach to management. While the literature often examines agile instruments from a business perspective, this edited collection advances the discussion of the efficacy of agile working, by applying a more critical social science perspective.The chapters scrutinize whether agility is just a discursive imperative, or whether it is in fact a genuine organizational and institutional strategy that is meant to better deal with complexity and volatility. The answers to these questions can vary at different levels, and the editors therefore examine agility at the level of teams, organizations and societies. By assembling different perspectives on the sustainability and virtue of agile instruments, and by bringing together international scholars from a variety of disciplines, the project stimulates a comparative discussion.
Overcoming School Refusal
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Author : Joanne Garfi
language : en
Publisher: Australian Academic Press
Release Date : 2018-01-31
Overcoming School Refusal written by Joanne Garfi and has been published by Australian Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Education categories.
School refusal affects up to 5% of children and is a complex and stressful issue for the child, their family and school. The more time a child is away from school, the more difficult it is for the child to resume normal school life. If school refusal becomes an ongoing issue it can negatively impact the child’s social and educational development. Psychologist Joanne Garfi spends most of her working life assisting parents, teachers, school counsellors, caseworkers, and community policing officers on how best to deal with school refusal. Now her experiences and expertise are available in this easy-to-read practical book. Overcoming School Refusal helps readers understand this complex issue by explaining exactly what school refusal is and provides them with a range of strategies they can use to assist children in returning to school. Areas covered include: • types of school refusers • why children refuse to go to school • symptoms • short term and long term consequences • accurate assessment • treatment options • what parents can do • what schools can do • dealing with anxious high achievers • how to help children on the autism spectrum with school refusal
Crosscutting Social Circles
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Author : Peter M. Blau
language : en
Publisher: Routledge
Release Date : 2018-01-18
Crosscutting Social Circles written by Peter M. Blau and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-18 with Psychology categories.
Crosscutting Social Circles describes a theory of groups' relations to each other, and tests the theory in the 125 largest metropolitan areas In the United States. The focus is on the Influence social structure exerts on intergroup relations. Blau and Schwartz show how role relations are influenced by how people are distributed among social positions. Examples are a community's racial composition, division of labor, ethnic heterogeneity, income Inequality, or the extent to which educational differences are related to income differences. Blau and Schwartz test their theory by considering its impact on such structural conditions as intermarriage, an important form of intergroup relations.The authors derive the main principles of previously formulated theories of intergroup relations and present them in simpler and clearer form. They empirically test the power of the theory by analyzing its ability to predict how social structure affects intermarriage in the largest American cities, where three-fifths of the American population live. They selected cities because population distribution of a small neighborhood might be affected by casual associations among neighbors; it is much more sociologically interesting if population distribution also affects mate selection in a city of millions.Unlike most theories that emphasize the implications of such cultural orientations as shared values and common norms, this volume focuses on the significance of various forms of inequality and heterogeneity. As one of the few books that supplies a large-scale empirical test of implications of a theory, Crosscutting Social Circles serves as a model. The new introduction by Peter Blau reviews the origins and impact of the book. It will be of immense value to sociologists, psychologists, and group relations specialists.
International Employer Brand Management
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Author : Lena Christiaans
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-28
International Employer Brand Management written by Lena Christiaans and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Business & Economics categories.
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
Diversity Management And Discrimination
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Author : John Wrench
language : en
Publisher: Routledge
Release Date : 2016-05-23
Diversity Management And Discrimination written by John Wrench and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Social Science categories.
What can diversity management offer those concerned with ethnic inequality, racial discrimination, and issues of social and economic inclusion and exclusion? In this book John Wrench traces the emergence of diversity management in the US in the late 1980s, and explores its subsequent development in Europe. He outlines the various critiques of diversity management that have been suggested both by academics and equality activists and highlights recent issues and trends that should be monitored by those concerned with racial and ethnic equality in employment. In particular, Wrench examines whether diversity management can be seen as a ’soft option’ in terms of combating racism and discrimination, or instead, a new way of mainstreaming anti-discrimination measures. He also addresses the important question of whether the development of diversity management in Europe will follow a relatively uniform trajectory because of common demographic, economic and market pressures, or whether the historical, cultural and institutional differences which exist between EU countries, and between the EU and the US, will have a determining impact on the adoption, content and operation of this particular management practice.
Rights Deportation And Detention In The Age Of Immigration Control
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Author : Tom K. Wong
language : en
Publisher: Stanford University Press
Release Date : 2015-05-13
Rights Deportation And Detention In The Age Of Immigration Control written by Tom K. Wong and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-13 with Political Science categories.
Immigration is among the most prominent, enduring, and contentious features of our globalized world. Yet, there is little systematic, cross-national research on why countries "do what they do" when it comes to their immigration policies. Rights, Deportation, and Detention in the Age of Immigration Control addresses this gap by examining what are arguably the most contested and dynamic immigration policies—immigration control—across 25 immigrant-receiving countries, including the U.S. and most of the European Union. The book addresses head on three of the most salient aspects of immigration control: the denial of rights to non-citizens, their physical removal and exclusion from the polity through deportation, and their deprivation of liberty and freedom of movement in immigration detention. In addition to answering the question of why states do what they do, the book describes contemporary trends in what Tom K. Wong refers to as the machinery of immigration control, analyzes the determinants of these trends using a combination of quantitative analysis and fieldwork, and explores whether efforts to deter unwanted immigration are actually working.