Persistent Preferences In Market Place Choices
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Persistent Preferences In Market Place Choices
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Author : A. V. Muthukrishnan
language : en
Publisher: Now Publishers
Release Date : 2015-11-03
Persistent Preferences In Market Place Choices written by A. V. Muthukrishnan and has been published by Now Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.
Persistent Preferences in Market Place Choices reviews classic research on loyalty, the many definitions of commitment and their relevance for persistent preference, the constituents of preference persistence, research on attitude strength, and behavioral decision theory research relevant for preference persistence.
Handbook Of The Economics Of Marketing
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Author :
language : en
Publisher: Elsevier
Release Date : 2019-09-19
Handbook Of The Economics Of Marketing written by and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Business & Economics categories.
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Superfluous Choices And Persistent Brand Preferences
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Author : A. V. Muthukrishnan
language : en
Publisher:
Release Date : 2004
Superfluous Choices And Persistent Brand Preferences written by A. V. Muthukrishnan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Marketing usually strives to present consumers with finely targeted offerings. Evidence in this paper suggests, however, that when the context is augmented to include superfluous choices (i.e., inferior options or unnecessary choice steps) the task invites a perception of validity that cultivates consumer confidence and builds brand loyalty. Conversely, consumers too narrowly targeted lose confidence in their choices and display less enduring brand preferences. This effect of superfluous choices is isolated in a series of five experiments.
Nudging In An Evolving Marketplace
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Author : Adam C. Smith
language : en
Publisher:
Release Date : 2016
Nudging In An Evolving Marketplace written by Adam C. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Persistent Preferences
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Author : Wai-hing Chan
language : en
Publisher:
Release Date : 2005
Persistent Preferences written by Wai-hing Chan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Choice (Psychology) categories.
Building Models For Marketing Decisions
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Author : Peter S.H. Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
Building Models For Marketing Decisions written by Peter S.H. Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Stated Preference Analysis Of Travel Choices
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Author : David A. Hensher
language : en
Publisher:
Release Date : 1993
Stated Preference Analysis Of Travel Choices written by David A. Hensher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Choice of transportation categories.
Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues
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Author : Sharma, Ravi S.
language : en
Publisher: IGI Global
Release Date : 2011-10-31
Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues written by Sharma, Ravi S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Computers categories.
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Consumer Privacy And Protection In The Mobile Marketplace
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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance
language : en
Publisher:
Release Date : 2012
Consumer Privacy And Protection In The Mobile Marketplace written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Complex Systems In Finance And Econometrics
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Author : Robert A. Meyers
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-03
Complex Systems In Finance And Econometrics written by Robert A. Meyers and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-03 with Business & Economics categories.
Finance, Econometrics and System Dynamics presents an overview of the concepts and tools for analyzing complex systems in a wide range of fields. The text integrates complexity with deterministic equations and concepts from real world examples, and appeals to a broad audience.