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Personal Influence The Part Played By People In The Flow Of Mass Communications


Personal Influence The Part Played By People In The Flow Of Mass Communications
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Personal Influence


Personal Influence
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Author : Elihu Katz
language : en
Publisher: Routledge
Release Date : 2017-07-12

Personal Influence written by Elihu Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-12 with Social Science categories.


First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.



Personal Influence The Part Played By People In The Flow Of Mass Communications


Personal Influence The Part Played By People In The Flow Of Mass Communications
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Author : Elihu Katz
language : en
Publisher: Transaction Publishers
Release Date : 1964

Personal Influence The Part Played By People In The Flow Of Mass Communications written by Elihu Katz and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.




Personal Influence


Personal Influence
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Author : Elihu Katz
language : en
Publisher:
Release Date : 1965

Personal Influence written by Elihu Katz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.




Personal Influence


Personal Influence
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Author : Elihu Katz
language : en
Publisher:
Release Date : 1955

Personal Influence written by Elihu Katz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with categories.




Personal Influence The Part Played By People In The Flow Of Mass Communications By Elihu Katz And Paul F Lazarsfeld With A Foreword By Elmo Roper


Personal Influence The Part Played By People In The Flow Of Mass Communications By Elihu Katz And Paul F Lazarsfeld With A Foreword By Elmo Roper
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Author : Elihu Katz
language : en
Publisher:
Release Date : 1955

Personal Influence The Part Played By People In The Flow Of Mass Communications By Elihu Katz And Paul F Lazarsfeld With A Foreword By Elmo Roper written by Elihu Katz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Communication categories.




Personal Influence The Part Played By People In The Flow Of Mass Communications By Elihu Katz And Paul F Lazarsfeld A Report Of The Bureau Of Applied Social Research Columbia University


Personal Influence The Part Played By People In The Flow Of Mass Communications By Elihu Katz And Paul F Lazarsfeld A Report Of The Bureau Of Applied Social Research Columbia University
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Author : Columbia University (NEW YORK). Bureau of Applied Social Research
language : en
Publisher:
Release Date : 1964

Personal Influence The Part Played By People In The Flow Of Mass Communications By Elihu Katz And Paul F Lazarsfeld A Report Of The Bureau Of Applied Social Research Columbia University written by Columbia University (NEW YORK). Bureau of Applied Social Research and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.




The Two Step Flow Of Communication An Up To Date Report On An Hypothesis


The Two Step Flow Of Communication An Up To Date Report On An Hypothesis
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Author : Elihu Katz
language : en
Publisher: Ardent Media
Release Date :

The Two Step Flow Of Communication An Up To Date Report On An Hypothesis written by Elihu Katz and has been published by Ardent Media this book supported file pdf, txt, epub, kindle and other format this book has been release on with Communication categories.




A Monk Swimming


A Monk Swimming
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Author : Malachy McCourt
language : en
Publisher: Open Road Media
Release Date : 2024-03-05

A Monk Swimming written by Malachy McCourt and has been published by Open Road Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Biography & Autobiography categories.


In this darkly humorous New York Times–bestselling memoir, the Irish American writer and actor shares charming stories from his first decade in the US. Malachy McCourt left behind a childhood of poverty and painful memories of his father and mother in Limerick, Ireland, when he followed his brother, Frank, to America in 1952. In A Monk Swimming, McCourt recounts the decade that followed. With not much else to his name other than his sharp wit and knack for storytelling, McCourt was unsure what he would do after arriving in New York City. He worked as a longshoreman on the Brooklyn docks, became the first celebrity bartender in a Manhattan saloon, performed on stage with the Irish Players, and told tales to Jack Paar on The Tonight Show. Although McCourt gained success, money, women, and, eventually, children of his own, he still carried memories of the past with him. So, he fled again. He found himself in the Manhattan Detention Complex, otherwise known as the Tombs. He was arrested several times: poolside in Beverly Hills, in Zurich with gold-smugglers, and again in Calcutta with sex workers. McCourt’s journey also took him to Paris, Rome, and even Limerick again, until finally he was forced to grapple with his past. Praise for A Monk Swimming “[A] funny, oddly winning book.” —The New York Times “A rollicking good read that, as the Irish say, would make a dead man laugh.” —The Philadelphia Inquirer “Malachy McCourt, who has habitually regurgitated English in glorious colors to his fellow Irishmen and New Yorkers, here makes his vivid, whimsical, raucous, murderous joy and voice available to the rest of us in tales of riot and glory which build on the story of the McCourts’ early life so dazzlingly told in Angela’s Ashes by his brother Frank.” —Thomas Keneally, author of the international bestseller Schindler’s List



Politics Social Networks And The History Of Mass Communications Research Rereading Personal Influence


Politics Social Networks And The History Of Mass Communications Research Rereading Personal Influence
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Author : Peter Simonson
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2006

Politics Social Networks And The History Of Mass Communications Research Rereading Personal Influence written by Peter Simonson and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.


Revisits the 1955 classic, "Personal Influence : The part played by people in the flow of mass communications," by Elihu Katz and Paul Lazarsfeld.



Personal Influence


Personal Influence
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Author : Elihu Katz
language : fr
Publisher:
Release Date : 1964

Personal Influence written by Elihu Katz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.