The Two Step Flow Of Communication An Up To Date Report On An Hypothesis
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The Two Step Flow Of Communication An Up To Date Report On An Hypothesis
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Author : Elihu Katz
language : en
Publisher: Ardent Media
Release Date :
The Two Step Flow Of Communication An Up To Date Report On An Hypothesis written by Elihu Katz and has been published by Ardent Media this book supported file pdf, txt, epub, kindle and other format this book has been release on with Communication categories.
The Two Step Flow Hypothesis Of Mass Communication A Reformulation Using Cognitive Dissonance Theory
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Author : Gary Irwin Schulman
language : en
Publisher:
Release Date : 1964
The Two Step Flow Hypothesis Of Mass Communication A Reformulation Using Cognitive Dissonance Theory written by Gary Irwin Schulman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Communication categories.
Opportunities And Challenges For Computational Social Science Methods
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Author : Abanoz, Enes
language : en
Publisher: IGI Global
Release Date : 2022-03-18
Opportunities And Challenges For Computational Social Science Methods written by Abanoz, Enes and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-18 with Social Science categories.
We are living in a digital era in which most of our daily activities take place online. This has created a big data phenomenon that has been subject to scientific research with increasingly available tools and processing power. As a result, a growing number of social science scholars are using computational methods for analyzing social behavior. To further the area, these evolving methods must be made known to sociological research scholars. Opportunities and Challenges for Computational Social Science Methods focuses on the implementation of social science methods and the opportunities and challenges of these methods. This book sheds light on the infrastructure that should be built to gain required skillsets, the tools used in computational social sciences, and the methods developed and applied into computational social sciences. Covering topics like computational communication, ecological cognition, and natural language processing, this book is an essential resource for researchers, data scientists, scholars, students, professors, sociologists, and academicians.
Two Step Flow In The Digital Age Opinion Leaders On Twitter
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Author : Rachele Orsola Bugini
language : en
Publisher: GRIN Verlag
Release Date : 2018-12-21
Two Step Flow In The Digital Age Opinion Leaders On Twitter written by Rachele Orsola Bugini and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-21 with Language Arts & Disciplines categories.
Seminar paper from the year 2018 in the subject Communications - Research, Studies, Enquiries, grade: 1,3, Free University of Berlin (Publizistik und Kommunikationswissenschaft), language: English, abstract: This paper provides a theoretical background of Lazarsfeld's "Two-step Flow of Communication" and the debates around the validity of his theory in the digital era. It focuses on two Twitter studies conducted in the recent year, it presents and evaluates the results. Since its formulation, the theory of the two-step flow of communication has been tested and validated, on numerous occasions through replicative studies, conducted on different topics. However, changes in technology in the past decade, especially the proliferation of web-based media such as blogs, online communities and social networks, have led to reassess the validity of the theory in relation to the new media environment. Thanks to the Internet individuals can communicate instantly across geographic boundaries to one, few or many people. Social networking sites enable individuals to express opinions on any topic and instantly share them with others. The contemporary (social) media environment has renewed interest in the concept of two-step flow generally, and opinion leadership specifically. Several researches have been conducted to investigate if the model can still be explanatory of the flow of news and interactions occurring online on web platforms and social media. The purpose of this work is to present the actual stand of the research and discuss the main findings of the studies led by the questions: is the two-step flow still relevant as a theorical framework? How does information flow from traditional media to their audience in the digital age? Are opinion leaders still playing a role in this process? In the first chapters, a theoretical framework of the most discussed communication theories will be provided.
Political Disagreement
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Author : Robert Huckfeldt
language : en
Publisher: Cambridge University Press
Release Date : 2004-07-12
Political Disagreement written by Robert Huckfeldt and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-12 with Language Arts & Disciplines categories.
Political disagreement is widespread within the communication network of ordinary citizens; furthermore, political diversity within these networks is entirely consistent with a theory of democratic politics built on the importance of individual interdependence. The persistence of political diversity and disagreement does not imply that political interdependence is absent among citizens or that political influence is lacking. The book's analysis makes a number of contributions. The authors demonstrate the ubiquitous nature of political disagreement. They show that communication and influence within dyads is autoregressive - that the consequences of dyadic interactions depend on the distribution of opinions within larger networks of communication. They argue that the autoregressive nature of political influence serves to sustain disagreement within patterns of social interaction, as it restores the broader political relevance of social communication and influence. They eliminate the deterministic implications that have typically been connected to theories of democratic politics based on interdependent citizens.
The Oxford Handbook Of Political Communication
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Author : Kate Kenski
language : en
Publisher: Oxford University Press
Release Date : 2017-06-23
The Oxford Handbook Of Political Communication written by Kate Kenski and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-23 with Political Science categories.
Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
The Influentials
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Author : Gabriel Weimann
language : en
Publisher: SUNY Press
Release Date : 1994-01-01
The Influentials written by Gabriel Weimann and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Social Science categories.
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Political Communication In A New Era
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Author : Philippe Maarek
language : en
Publisher: Taylor & Francis
Release Date : 2005-08-18
Political Communication In A New Era written by Philippe Maarek and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-18 with Political Science categories.
This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how leaders are chosen, but also with how they govern. Structured in two sections, Political Communication in a New Era examines both methods of gathering and disseminating information in a time of technological transformation, and developments in the uses of political communication across the globe. Contributors offer perspectives from Canada, France, Germany, Israel, Italy and the United States.
Public Administration In Africa
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Author : Shikha Vyas-Doorgapersad
language : en
Publisher: Routledge
Release Date : 2017-09-25
Public Administration In Africa written by Shikha Vyas-Doorgapersad and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Political Science categories.
With contributions from leading regional scholars, Public Administration in Africa: Performance and Challenges examines the complexities of the art of governance from the unique African perspective. The editors bring together a cohesive study of the major issues and regions by taking an analytic approach with the strong problem-solution application. Regions addressed range from South Africa, Congo, Uganda, Nigeria, Ghana, Mauritius, and Botswana. Themes include colonialism, reform, poverty, economy, decentralization, financing, media, political structures, and more. Beginning with an analysis of the relationship of policy design and its destination, service delivery, the book discusses the historical development of a state that has gone through upheavals in government and explores a decayed political economy that ultimately results in a need for sweeping measures. The text examines the issues emerging policy-makers in Africa must tackle, namely poverty and the denial or lack of resources to keep a dignified human life. It highlights how the media can be a catalyst for good governance and provides analytical aspects of implementing good governance reforms. The book concludes with an examination of the concepts of decentralization and devolution in measuring service delivery performance and an exploration of Africa’s economic success story. It also details the African Peer Review Mechanisms in selected African countries and provides a holistic analysis of local government functioning in Africa. These features and more make it an interdisciplinary reference for diverse social, economic, political, and administrative issues.
Shortening The Distance Between Government And Public In China Ii
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Author : Liu Xiaoyan
language : en
Publisher: Routledge
Release Date : 2020-12-15
Shortening The Distance Between Government And Public In China Ii written by Liu Xiaoyan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Political Science categories.
Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource which can be manipulated to change the relationship between the government and the public. Drawing on this concept from western political science, the author explores the law and mechanisms of China’s political communication. In this volume, the author introduces the empirical investigation of the distance between government and the public in China. First, it discusses how the use of online social media, such as Weibo, can be used strategically to mediate the distance of offline communication. Then, it points out that social media can also lead to unlimited expression of general will, to which governments should pay attention. An empirical study on how rural residents of five provinces in China obtain political information is used to illustrate the point. Students and scholars who are interested in political science and political communication, especially Chinese politics, would find this title a useful reference.