Perspectives On Commercializing Innovation
DOWNLOAD
FREE 30 Days
Download Perspectives On Commercializing Innovation PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Perspectives On Commercializing Innovation book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Perspectives On Commercializing Innovation
DOWNLOAD
FREE 30 Days
Author : F. Scott Kieff
language : en
Publisher: Cambridge University Press
Release Date : 2011-11-21
Perspectives On Commercializing Innovation written by F. Scott Kieff and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-21 with Law categories.
Intellectual property is a vital part of the global economy, accounting for about half of the GDP in countries like the United States. Innovation, competition, economic growth and jobs can all be helped or hurt by different approaches to this key asset class, where seemingly slight changes in the rules of the game can have remarkable impact. This book brings together diverse perspectives from the fields of law, economics, business and political science to explore the ways varying approaches to intellectual property can positively and negatively impact our economy and society. Employing approaches that are both theoretically rigorous and grounded in the real world, Perspectives on Commercializing Innovation is well suited for practising lawyers, managers, lawmakers and analysts, as well as academics conducting research or teaching in a range of courses in law schools, business schools and economics departments, at either the undergraduate or graduate level.
Global Perspectives On Technology Transfer And Commercialization
DOWNLOAD
FREE 30 Days
Author : John Sibley Butler
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
Global Perspectives On Technology Transfer And Commercialization written by John Sibley Butler and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Technology & Engineering categories.
As we move further into the 21st century, increasing emphasis is being placed on the importance of technology transfer. Through new research and practices, scholars, practitioners and policymakers have made great strides in broadening our understanding and ability to implement technology transfer and commercialization processes. The fruit of that research is collected in this timely volume. Technology transfer is a dynamic area of study that examines traditional topics such as intellectual property management, the management of risk, market identification, the role of public and private labs, and the role of universities. This volume reflects on how government, business and academia influence technology transfer in different countries and how the infrastructure of a country enhances technology and contributes to each country s overall economy. Interpreting and adopting the processes of technology transfer and commercialization or, building innovative ecosystems is critical to seeing success in this digital age. Those leading the surge toward building innovative ecosystems for technology transfer are the fellows of the Institute for Innovation Creativity and Capital (IC2 Institute) at The University of Texas at Austin. Global in its scope of solving market economy problems, for this volume the Institute has focused its lens on accelerated knowledge-based development. Here, scholars from 13 countries come together to critique technology transfer from each of their respective nations. The results of their contributions lend innovative insight to exactly how different nations are working to maximize technology transfer and commercialization in uncertain times. Those with an interest in commercialization and technology transfer, from students to scholars, practitioners to policymakers, will find this important collection of great value.
Perspectives In Marketing Innovation And Strategy
DOWNLOAD
FREE 30 Days
Author : Philip Kotler
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Perspectives In Marketing Innovation And Strategy written by Philip Kotler and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Innovation In Marketing
DOWNLOAD
FREE 30 Days
Author : Theodore Levitt
language : en
Publisher: Pan
Release Date : 1968
Innovation In Marketing written by Theodore Levitt and has been published by Pan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Marketing categories.
Technology Commercialization And Gender
DOWNLOAD
FREE 30 Days
Author : Pooran Wynarczyk
language : en
Publisher: Springer
Release Date : 2017-08-23
Technology Commercialization And Gender written by Pooran Wynarczyk and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-23 with Business & Economics categories.
This book explores the gender dimension in technology commercialization through a collection of papers by internationally renowned scholars in the USA, Mexico and Europe. Technology, Commercialization and Gender looks at various gender imbalances in this key innovation area and demonstrates that the construction of gendered identities within male-dominated work environments such as technology commercialization is a complex and lengthy process, often faced with institutional culture obstacles. More gender awareness and openness along all stages of the innovation chain, as well as more research and policy interventions are needed to ensure better use of highly-skilled human capital in knowledge-based economies around the globe.
Marketing And Innovation Management
DOWNLOAD
FREE 30 Days
Author : Elie Ofek
language : en
Publisher: Now Publishers Inc
Release Date : 2010
Marketing And Innovation Management written by Elie Ofek and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a harsh competitive environment. However, it is unlikely that many CEOs would place "Marketing" as one of the top functions in charge of formulating innovation strategy or ensuring the success of an innovation initiative. Marketing and Innovation Management discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. Recent work by marketing scholars holds the promise of an increased marketing impact on innovation decision-making. Marketing and Innovation Management reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services. Marketing's role in innovation management can be reinforced by shifting marketing input to innovation and by moving the focus away from quantifying consumer input through surveys and toward uncovering qualitative insights by engaging and observing consumers. This monograph addresses the topic of understanding customer adoption and the diffusion of innovations. The authors review recent developments and demonstrate how marketing concepts and frameworks fit with and enrich those proposed in other disciplines. Finally, Marketing and Innovation Management examines the launch of innovation into the marketplace and how recent trends are changing how marketers approach this critical task. Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.
Open Innovation
DOWNLOAD
FREE 30 Days
Author : Arthur B. Markman
language : en
Publisher:
Release Date : 2016
Open Innovation written by Arthur B. Markman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Diffusion of innovations categories.
Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.
Business Model Innovation
DOWNLOAD
FREE 30 Days
Author : S.M. Riad Shams
language : en
Publisher: Routledge
Release Date : 2021-04-26
Business Model Innovation written by S.M. Riad Shams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Business & Economics categories.
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.
Perspectives On Innovation
DOWNLOAD
FREE 30 Days
Author : Franco Malerba
language : en
Publisher: Cambridge University Press
Release Date : 2007-03-29
Perspectives On Innovation written by Franco Malerba and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-29 with Business & Economics categories.
Case studies, empirical models, appreciative analyses and formal theories abound.
Strategic Market Creation
DOWNLOAD
FREE 30 Days
Author : Karin Tollin
language : en
Publisher: Wiley
Release Date : 2010-01-11
Strategic Market Creation written by Karin Tollin and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-11 with Business & Economics categories.
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.