Perspectives On Persuasion Social Influence And Compliance Gaining
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Perspectives On Persuasion Social Influence And Compliance Gaining
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Author : John S. Seiter
language : en
Publisher: Addison-Wesley Longman
Release Date : 2004
Perspectives On Persuasion Social Influence And Compliance Gaining written by John S. Seiter and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "
Persuasion Social Influence And Compliance Gaining
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Author : Robert H. Gass
language : en
Publisher: Allyn & Bacon
Release Date : 2003
Persuasion Social Influence And Compliance Gaining written by Robert H. Gass and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Influence (Psychology) categories.
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.
Persuasion Social Influence And Compliance Gaining
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Author : Robert H. Gass
language : en
Publisher:
Release Date : 2011
Persuasion Social Influence And Compliance Gaining written by Robert H. Gass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Compliance categories.
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
Persuasion
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Author : Robert H Gass
language : en
Publisher: Routledge
Release Date : 2018-01-29
Persuasion written by Robert H Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-29 with Language Arts & Disciplines categories.
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion
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Author : Robert H Gass
language : en
Publisher: Routledge
Release Date : 2015-07-17
Persuasion written by Robert H Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-17 with Language Arts & Disciplines categories.
First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Persuasion
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Author : Robert H. Gass
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-02-12
Persuasion written by Robert H. Gass and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-12 with Performing Arts categories.
A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining
Persuasion
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Author : Robert H. Gass
language : en
Publisher:
Release Date : 2013-02-01
Persuasion written by Robert H. Gass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Influence (Psychology) categories.
"A comprehensive overview of persuasion theory" "Persuasion: Social Influence and Compliance Gaining" first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats -- print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining
Persuasion Instructor S Review Copy
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Author : Robert H. Gass
language : en
Publisher: Routledge
Release Date : 2015-05-13
Persuasion Instructor S Review Copy written by Robert H. Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-13 with Language Arts & Disciplines categories.
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
Techniques Of Social Influence
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Author : Dariusz Dolinski
language : en
Publisher: Routledge
Release Date : 2015-07-03
Techniques Of Social Influence written by Dariusz Dolinski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-03 with Psychology categories.
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.
Encyclopedia Of Communication Theory
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Author : Stephen W. Littlejohn
language : en
Publisher: SAGE
Release Date : 2009-08-18
Encyclopedia Of Communication Theory written by Stephen W. Littlejohn and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Language Arts & Disciplines categories.
With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry