Perspectives On Social Media
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Perspectives On Social Media
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Author : Piet Kommers
language : en
Publisher: Routledge
Release Date : 2014-08-18
Perspectives On Social Media written by Piet Kommers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-18 with Education categories.
Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.
Perspectives On Social Media
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Author : Piet Kommers
language : en
Publisher: Routledge
Release Date : 2014-08-18
Perspectives On Social Media written by Piet Kommers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-18 with Education categories.
Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.
Social Media In The 21st Century
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Author : Walter J. Kahn
language : en
Publisher: Nova Science Publishers
Release Date : 2021
Social Media In The 21st Century written by Walter J. Kahn and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Social Science categories.
"There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model"--
Perspectives On Social Media Marketing
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Author : Stephanie Agresta
language : en
Publisher: Cengage Learning Ptr
Release Date : 2010
Perspectives On Social Media Marketing written by Stephanie Agresta and has been published by Cengage Learning Ptr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.
Research Perspectives On Social Media Influencers And Brand Communication
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Author : Brandi Watkins
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-11-12
Research Perspectives On Social Media Influencers And Brand Communication written by Brandi Watkins and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-12 with Social Science categories.
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
Critical Perspectives On Social Media And Protest
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Author : Lina Dencik
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2015
Critical Perspectives On Social Media And Protest written by Lina Dencik and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Social Science categories.
This book critically interrogates the relationship between social media and protest from an interdisciplinary perspective, examining the multiple ways in which we need to politicize and contextualise commercial social media platforms, in particular with regards to their use fo...
Global Perspectives On Social Media Usage Within Governments
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Author : Chavadi, Chandan
language : en
Publisher: IGI Global
Release Date : 2023-08-29
Global Perspectives On Social Media Usage Within Governments written by Chavadi, Chandan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-29 with Computers categories.
Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.
Disability And Social Media
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Author : Katie Ellis
language : en
Publisher: Routledge
Release Date : 2016-11-10
Disability And Social Media written by Katie Ellis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Social Science categories.
Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networking sites. Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised. Similarly, while social media and disability are often both observed through a focus on the Western, developed and English-speaking world, different global perspectives are often overlooked. This collection explores the opportunities and challenges social media represents for the social inclusion of people with disabilities from a variety of different global perspectives that include Africa, Arabia and Asia along with European, American and Australasian perspectives and experiences.
Social Media
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Author : Annmarie Bennet
language : en
Publisher: Nova Science Publishers
Release Date : 2014-12
Social Media written by Annmarie Bennet and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12 with Social media categories.
The prevalence of social media avails individual users and organizations with unprecedented access to personal information that was once arduous to gather. Undoubtedly, privacy concerns on social media platforms become critically important as vendors can now potentially have access to a large collection of users' personal information. This book discusses the privacy concerns in using social media. It discusses the negative impact social media has on different populations; the use of social media for job placement; the dangers of social media for the psyche; and videos as a form of transmedia storytelling.
Global Perspectives On Social Media In Tertiary Learning And Teaching Emerging Research And Opportunities
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Author : Piven, Inna
language : en
Publisher: IGI Global
Release Date : 2018-06-01
Global Perspectives On Social Media In Tertiary Learning And Teaching Emerging Research And Opportunities written by Piven, Inna and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-01 with Computers categories.
The prominence of social media, especially in the lives of teenagers and young adults, has long been regarded as a significant distraction from studies. However, the integration of these forms of media into the teaching experience can improve the engagement of students. Global Perspectives on Social Media in Tertiary Learning and Teaching: Emerging Research and Opportunities is an essential scholarly publication that embeds innovative, current pedagogical practices into new and redeveloped courses and introduces digital and online learning tools to best support teaching practices. Featuring coverage on a wide range of topics including collaborative learning, innovative learning environments, and blended teaching, this book provides essential research for educators, educational administrators, education stakeholders, academicians, researchers, and professionals within the realm of higher education.