Persuading With Data
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Persuading With Data
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Author : Miro Kazakoff
language : en
Publisher: MIT Press
Release Date : 2022-03-29
Persuading With Data written by Miro Kazakoff and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Business & Economics categories.
An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.
Statistical Persuasion
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Author : Robert W. Pearson
language : en
Publisher: SAGE
Release Date : 2010-01-20
Statistical Persuasion written by Robert W. Pearson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-20 with Social Science categories.
This text clearly and straightforwardly demonstrates how to collect, manage, analyze, and present data in real world applications in education, criminal justice and other fields in the social sciences.
Communicating With Data
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Author : Carl Allchin
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2021-10
Communicating With Data written by Carl Allchin and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10 with Business & Economics categories.
Data is a fantastic raw resource for powering change in an organization, but all too often the people working in those organizations don't have the necessary skills to communicate with data effectively. With this practical book, subject matter experts will learn ways to develop strong, persuasive points when presenting data to different groups in their organizations. Author Carl Allchin shows anyone how to find data sources and develop data analytics, and teaches those with more data expertise how to visualize data to convey findings to key business leaders more effectively. Once both your business and data experts possess the skills to work with data and interpret its significance, you can deal with questions and challenges in departments across your organization. Learn the fundamental data skills required to work with data Use data visualization to influence change in your organization Learn how to apply data techniques to effectively work with data end to end Understand how to communicate data points clearly and persuasively Appreciate why different stakeholders often have divergent needs and views Create a playbook for using data with different departments
Good Charts
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Author : Scott Berinato
language : en
Publisher: Harvard Business School Press
Release Date : 2016-05
Good Charts written by Scott Berinato and has been published by Harvard Business School Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05 with Business presentations categories.
Dataviz--the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time "dataviz” was left to specialists--data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. InGood Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s--on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
Good Charts Updated And Expanded
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Author : Scott Berinato
language : en
Publisher: Harvard Business Press
Release Date : 2023-08-29
Good Charts Updated And Expanded written by Scott Berinato and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-29 with Business & Economics categories.
The ultimate guide to data visualization and information design for business. Making good charts is a must-have skill for managers today. The vast amount of data that drives business isn't useful if you can't communicate the valuable ideas contained in that data—the threats, the opportunities, the hidden trends, the future possibilities. But many think that data visualization is too difficult—a specialist skill that's either the province of data scientists and complex software packages or the domain of professional designers and their visual creativity. Not so. Anyone can learn to produce quality "dataviz" and, more broadly, clear and effective information design. Good Charts will show you how to do it. In this updated and expanded edition, dataviz expert Scott Berinato provides all you need for turning those ordinary charts kicked out of a spreadsheet program into extraordinary visuals that captivate and persuade your audience and for transforming presentations that seem like a mishmash of charts and bullet points into clear, effective, persuasive storytelling experiences. Good Charts shows how anyone who invests a little time getting better at visual communication can create an outsized impact—both in their career and in their organization. You will learn: A framework for getting to better charts in just a few minutes Design techniques that immediately make your visuals clearer and more persuasive The building blocks of storytelling with your data How to build teams to bring visual communication skills into your organization and culture This new edition of Good Charts not only provides new visuals and updated concepts but adds an entirely new chapter on building teams around the visualization part of a data science operation and creating workflows to integrate visualization into everything you do. Graphics that merely present information won't cut it anymore. Make Good Charts your go-to resource for turning plain, uninspiring charts and presentations into smart, effective visualizations and stories that powerfully convey ideas.
Effective Data Storytelling
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Author : Brent Dykes
language : en
Publisher: John Wiley & Sons
Release Date : 2019-12-17
Effective Data Storytelling written by Brent Dykes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Computers categories.
Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.
Storytelling With Data
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Author : Steve M. Eckert
language : en
Publisher: Independently Published
Release Date : 2019-12-05
Storytelling With Data written by Steve M. Eckert and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-05 with categories.
Don't bore those who listen to you, show your data by telling a story! Imagine that a king, eccentric and not very patient, entrusts you with the task of calculating the prospect of a planned war. So, to avoid "losing your head", you rack your brains to present your calculations and data to the king. In the end, you decide to view the data! By "Storytelling with Data", you learn the fundamentals of data visualization and how to effectively communicate with data: you will discover the power of storytelling! Through this book, you will know the method to reach the heart of the data, so that you can manage them according to your needs and, by appropriate graphics and correct communication, create a compelling story that allows you to convey your ideas effectively and productive to listeners. Not only! With storytelling, you can influence the action with data! This book helps you build trust and credibility to create graphs and visualizations that convince others, guiding you along the way to hone your basic skills and become an expert data communicator. In particular, you will learn: Fundamental of data visualization How to understand the importance of context and audience Determining the appropriate type of graph for your public How to reduce and eliminate clutter in your visuals Inducing the eyes of the public in the most important parts of the data The basic design principles for using these concepts in data visualization To use the power to tell stories to amplify and make your message convincing to your audience The topics that are covered in this book are what you need to become an excellent data visualization presenter. When you have diligently applied yourself to the concepts in this book, you will discover that your skills have improved beyond doubt. Repeat the concepts in this book over and over again, and you will become a master. Go forth and tell your stories!
Storytelling With Data
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Author : Cole Nussbaumer Knaflic
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-07
Storytelling With Data written by Cole Nussbaumer Knaflic and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-07 with Mathematics categories.
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Data Storytelling In Marketing How To Tell Persuasive Stories Through Data
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Author : Caroline Florence
language : en
Publisher: Kogan Page
Release Date : 2024-06-25
Data Storytelling In Marketing How To Tell Persuasive Stories Through Data written by Caroline Florence and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-25 with Business & Economics categories.
Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.
Persuading People
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Author : Robert Cockcroft
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-12-01
Persuading People written by Robert Cockcroft and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-01 with Language Arts & Disciplines categories.
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises