Persuasi N De Guerrilla
DOWNLOAD
Download Persuasi N De Guerrilla PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Persuasi N De Guerrilla book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Hidden Persuaders
DOWNLOAD
Author : Vance Packard
language : en
Publisher: Ig Publishing
Release Date : 2007
The Hidden Persuaders written by Vance Packard and has been published by Ig Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Advances In Advertising Research Vol Vi
DOWNLOAD
Author : Peeter Verlegh
language : en
Publisher: Springer
Release Date : 2015-09-07
Advances In Advertising Research Vol Vi written by Peeter Verlegh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with Business & Economics categories.
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Psychological Processes And Advertising Effects
DOWNLOAD
Author : Linda F. Alwitt
language : en
Publisher: Taylor & Francis
Release Date : 2022-02-16
Psychological Processes And Advertising Effects written by Linda F. Alwitt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-16 with Psychology categories.
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Keeping The Wild
DOWNLOAD
Author : George Wuerthner
language : en
Publisher: Foundations for Deep Ecology 3
Release Date : 2014-05-06
Keeping The Wild written by George Wuerthner and has been published by Foundations for Deep Ecology 3 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-06 with Nature categories.
Is it time to embrace the so-called “Anthropocene”—the age of human dominion—and to abandon tried-and-true conservation tools such as parks and wilderness areas? Is the future of Earth to be fully domesticated, an engineered global garden managed by technocrats to serve humanity? The schism between advocates of rewilding and those who accept and even celebrate a “post-wild” world is arguably the hottest intellectual battle in contemporary conservation. In Keeping the Wild, a group of prominent scientists, writers, and conservation activists responds to the Anthropocene-boosters who claim that wild nature is no more (or in any case not much worth caring about), that human-caused extinction is acceptable, and that “novel ecosystems” are an adequate replacement for natural landscapes. With rhetorical fists swinging, the book’s contributors argue that these “new environmentalists” embody the hubris of the managerial mindset and offer a conservation strategy that will fail to protect life in all its buzzing, blossoming diversity. With essays from Eileen Crist, David Ehrenfeld, Dave Foreman, Lisi Krall, Harvey Locke, Curt Meine, Kathleen Dean Moore, Michael Soulé, Terry Tempest Williams and other leading thinkers, Keeping the Wild provides an introduction to this important debate, a critique of the Anthropocene boosters’ attack on traditional conservation, and unapologetic advocacy for wild nature.
Strategic Integrated Marketing Communications
DOWNLOAD
Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2014-06-27
Strategic Integrated Marketing Communications written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Il Gorilla Invisibile
DOWNLOAD
Author : Christopher Chabris
language : it
Publisher: Gruppo 24 Ore
Release Date : 2012-06-01T00:00:00+02:00
Il Gorilla Invisibile written by Christopher Chabris and has been published by Gruppo 24 Ore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-01T00:00:00+02:00 with Business & Economics categories.
Nelle nostre attività quotidiane agiamo come se fossimo perfettamente consci delle modalità di funzionamento della nostra mente e delle ragioni che guidano i nostri comportamenti. È sorprendente, invece, scoprire che molto spesso le cose non stanno affatto così. Il gorilla invisibile (esclusiva traduzione del best-seller The Invisible Gorilla) affronta sei illusioni quotidiane che influenzano profondamente la nostra esistenza: le illusioni di attenzione, di memoria, di fiducia, di conoscenza, di causalità e di potenziale. Si tratta di credenze distorte circa i meccanismi mentali che sono non soltanto sbagliate, ma anche per molti aspetti pericolose. Il libro analizza quando e perché esse ci condizionano, le conseguenze che comportano per la nostra vita e i rapporti con gli altri e i modi per neutralizzarle o quanto meno minimizzarne l’impatto.
Martin Luther King Jr
DOWNLOAD
Author : James A Colaiaco
language : en
Publisher: Springer
Release Date : 2016-07-27
Martin Luther King Jr written by James A Colaiaco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Political Science categories.
In this exemplary work of scholarly synthesis the author traces the course of events from the emergence of Martin Luther King, Jr. as a national black spokesman during the Montgomery bus boycott to his radical critique of American society and foreign policy during the last years of his life. He also provides the first in-depth analysis of King's famous Letter from Birmingham Jail - a manifesto of the American civil rights movement and an eloquent defence of non-violent protest.
Necessary Illusions
DOWNLOAD
Author : Noam Chomsky
language : en
Publisher: Pluto Press
Release Date : 1989
Necessary Illusions written by Noam Chomsky and has been published by Pluto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Political Science categories.
'A towering intellect ... powerful, always provocative.' Guardian'A superb polemicist who combines fluency of language with a formidable intellect.' Observer'Must be read by everyone concerned with public affairs.' Edward SaidNecessary Illusions explodes the myth of an independent media, intent on uncovering the truth at any cost. Noam Chomsky demonstrates that, in practice, the media in the developed world serve the interests of state and corporate power - despite protestations to the contrary. While individual journalists strive to abide by high standards of professionalism and integrity in their work, their paymasters - the media corporations - ultimately decide what we view, hear and read.Rigorously documented, Necessary Illusions continues Chomsky's celebrated tradition of profoundly insightful indictments of US foreign and domestic institutions and tears away the veneer of propaganda that portrays the media as the servant of free speech and democracy.
Focus On English 10 Student Book
DOWNLOAD
Author : Rex Kevin Sadler
language : en
Publisher:
Release Date : 2016-07-07
Focus On English 10 Student Book written by Rex Kevin Sadler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-07 with English language categories.
Da Capo
DOWNLOAD
Author : Graziana Lazzarino
language : en
Publisher: Heinle & Heinle Publishers
Release Date : 2010
Da Capo written by Graziana Lazzarino and has been published by Heinle & Heinle Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Italian language categories.
This Seventh Edition of the best-selling intermediate Italian text, DA CAPO, International Edition, reviews and expands upon all aspects of Italian grammar while providing authentic learning experiences (including new song and video activities) that provide students with engaging ways to connect with Italians and Italian culture. Following the guidelines established by the National Standards for Foreign Language Learning, DA CAPO develops Italian language proficiency through varied features that accommodate a variety of teaching styles and goals. The Seventh Edition emphasizes a well-rounded approach to intermediate Italian, focusing on balanced acquisition of the four language skills within an updated cultural framework.