Persuasion Als Basis Der Medienwirkungs Und Publikumsforschung

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Persuasion Als Basis Der Medienwirkungs Und Publikumsforschung

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Author : Ina Hämmerling
language : de
Publisher: GRIN Verlag
Release Date : 2003-12-01

Persuasion Als Basis Der Medienwirkungs Und Publikumsforschung written by Ina Hämmerling and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-01 with Language Arts & Disciplines categories.

Studienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Methoden und Forschungslogik, Note: 2+, Otto-Friedrich-Universität Bamberg (Lehrstuhl für Kommunikationswissenschaften und Journalistik), Sprache: Deutsch, Abstract: Zum Verständnis der heutigen Definition des Begriffs Persuasion ist es notwendig, den Ursprung in der Antike zu suchen. Wichtiger Bestandteil der Persuasion war schon seit jeher die Rhetorik, begrifflich geprägt durch Platons Definition, dass die Rhetorik „Das Gewinnen des menschlichen Geistes durch Worte“ sei. Doch das Verständnis von Persuasion setzt nicht nur den Begriff der Rhetorik voraus, sondern impliziert auch, dass man einen Blick auf das konträre Paar Macht und Einfluss wirft. Denn will man sich mit der Basis der Medienwirkungs- und Publikumsforschung auseinandersetzen, kommt man nicht umhin, Macht als Persuasion beziehungsweise (bzw.) Einfluss zu betrachten, ohne jedoch den Fehler zu begehen, Persuasion als Macht zu verstehen. Zudem wird die Persuasion als Knoten in einem oder mehreren Kommunikationssystemen oder auch Kommunikationsnetzwerken betrachtet, wobei hier zunächst die Begriffe offene und geschlossene Kommunikation geklärt werden. In den folgenden Ausführungen wird außerdem näher auf die zwei Wege des Überzeugens eingegangen, um die verschiedenen Informationsverarbeitungen der Rezipienten zu erklären. Diesbezüglich wird auch der Begriff des Elaboration-Likelihood-Models näher erläutert, das die zentrale und periphere Route der Persuasion, also die direkte, bewusste und indirekte, auch unbewusste Informationsverarbeitung beinhaltet.

Media Gratifications Research

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Author : Karl Erik Rosengren
language : en
Publisher:
Release Date : 1997

Media Gratifications Research written by Karl Erik Rosengren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.

Television And Its Audience

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Author : Patrick Barwise
language : en
Publisher: SAGE
Release Date : 1988-11-24

Television And Its Audience written by Patrick Barwise and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-11-24 with Language Arts & Disciplines categories.

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

What Do We Really Know About Herta Herzog

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Author : Elisabeth Klaus
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2016

What Do We Really Know About Herta Herzog written by Elisabeth Klaus and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Mass media categories.

The book for the first time explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. Herzog spent most of her working life in the United States, where she moved to in the 1930s, following her first husband Paul Lazarsfeld into migration and working with him at the famous Office of Radio Research in Princeton and Columbia. The chapters by scholars from the U.S., Israel, Germany and Austria show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research. Herzog crossed many borders, moving from Europe to the U.S. and back again, stepping over disciplinary lines as well as restrictions by gender.

Family Television

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Author : David Morley
language : en
Publisher: Routledge
Release Date : 2005-07-22

Family Television written by David Morley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-22 with History categories.

First Published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

The Television Audience

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Author : Gerald Joseph Goodhardt
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1987

The Television Audience written by Gerald Joseph Goodhardt and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Technology & Engineering categories.

The Dynamics Of Persuasion

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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2016-12-19

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Language Arts & Disciplines categories.

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Audiencemaking

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Author : D. Charles Whitney
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-06-30

Audiencemaking written by D. Charles Whitney and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Business & Economics categories.

This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

The Age Of Television

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Author : Leo Bogart
language : en
Publisher:
Release Date : 1958

The Age Of Television written by Leo Bogart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Television Broadcasting categories.

The Communication Of Ideas

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Author : Jewish Theological Seminary of America. Institute for Religious and Social Studies
language : en
Publisher:
Release Date : 1964

The Communication Of Ideas written by Jewish Theological Seminary of America. Institute for Religious and Social Studies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Transportation categories.