Media Gratifications Research
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Media Gratifications Research
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Author : Karl Erik Rosengren
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1985-09
Media Gratifications Research written by Karl Erik Rosengren and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-09 with Language Arts & Disciplines categories.
Research into media uses and gratifications has continued at an accelerating pace since the landmark volume, The Uses of Mass Communications (SAGE 1974). The present volume, Media Gratifications Research, contains the current work and ideas of the most innovative researchers in this important field. These outstanding contributors provide a variety of perspectives on a broad range of issues. Their syntheses, evaluations, and suggestions for future research will have a significant impact on the next decade of study. This book is the major stocktake of one of the most important traditions of research in mass communications, and should be of vital importance to all communication scholars.
Media Gratifications Research
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Author : Karl Erik Rosengren
language : en
Publisher:
Release Date : 2001
Media Gratifications Research written by Karl Erik Rosengren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
The Uses Of Mass Communications
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Author : Jay G. Blumler
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1974
The Uses Of Mass Communications written by Jay G. Blumler and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Language Arts & Disciplines categories.
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
Media Choice
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Author : Tilo Hartmann
language : en
Publisher: Routledge
Release Date : 2009-06-11
Media Choice written by Tilo Hartmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-11 with Language Arts & Disciplines categories.
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Uses And Gratifications Studies
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Author :
language : en
Publisher:
Release Date : 1973
Uses And Gratifications Studies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Broadcasting categories.
Media Effects
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Author : Jennings Bryant
language : en
Publisher: Routledge
Release Date : 2009-01-13
Media Effects written by Jennings Bryant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Language Arts & Disciplines categories.
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
21st Century Communication A Reference Handbook
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Author : William F. Eadie
language : en
Publisher: SAGE
Release Date : 2009-05-15
21st Century Communication A Reference Handbook written by William F. Eadie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-15 with Business & Economics categories.
Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
Factors Influencing Media Consumption
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Author : Christine D. Urban
language : en
Publisher:
Release Date : 1981
Factors Influencing Media Consumption written by Christine D. Urban and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Consumers categories.
Mass Media Uses In A Developing Society
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Author : Syed Husain Pasha
language : en
Publisher:
Release Date : 1980
Mass Media Uses In A Developing Society written by Syed Husain Pasha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Caribbean Americans categories.
Choice And Preference In Media Use
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Author : Silvia Knobloch-Westerwick
language : en
Publisher: Routledge
Release Date : 2014-07-25
Choice And Preference In Media Use written by Silvia Knobloch-Westerwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with Language Arts & Disciplines categories.
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.