Persuasion And Influence In American Life
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Persuasion Influence In American Life
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Author : Gary C. Woodward
language : en
Publisher:
Release Date : 1992
Persuasion Influence In American Life written by Gary C. Woodward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Social Science categories.
A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics, religion, education, and the mass media are used for illustration. Advice is given on how to become a credible persuader. c. Book News Inc.
Persuasion And Influence In American Life
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Author : Gary C. Woodward
language : en
Publisher: Waveland Press
Release Date : 2018-06-04
Persuasion And Influence In American Life written by Gary C. Woodward and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-04 with Language Arts & Disciplines categories.
The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical, and credible persuaders and/or critical consumers of messages is an intriguing, and sometimes surprising, journey.
Persuasion And Influence In American Life
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Author : Gary C. Woodward
language : en
Publisher:
Release Date : 2009
Persuasion And Influence In American Life written by Gary C. Woodward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Communication categories.
"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders." "Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion."--BOOK JACKET.
Persuasion And Influence In American Life
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Author : Gary C. Woodward
language : en
Publisher: Waveland Press
Release Date : 2013-12-23
Persuasion And Influence In American Life written by Gary C. Woodward and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-23 with Language Arts & Disciplines categories.
For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.
The Persuasive Preacher
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Author : David A. Christensen
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2020-07-16
The Persuasive Preacher written by David A. Christensen and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-16 with Religion categories.
How can we preach persuasively without huckstering, manipulating, or coercing people? Sadly, we are seeing the fall of many pastors not for reasons of sexual immorality, but the pursuit of pride and power. The skillful use of marketing methods creates celebrity pastors who become significant influencers in the evangelical church. The lure of success is seductive, turning pastors into hucksters and Christians into consumers. We need to heed the warnings of the New Testament about the pride of rhetoric and the pursuit of power. David Christensen carefully analyzes the biblical warnings of Paul about the temptations of rhetorical sophistry in the first-century church and applies them to pastoral ministry today. God calls preachers to be ethical and effective persuaders. David develops an ethical grid for pastoral persuasion using principles drawn from the Bible and social science along with practical illustrations from his years of ministry. He calls preachers to be ethical and effective persuaders by emphasizing the centrality of the word of God while depending on the power of the Spirit of God.
Rhetorical Public Speaking
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Author : Nathan Crick
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-14
Rhetorical Public Speaking written by Nathan Crick and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Language Arts & Disciplines categories.
Tawakkol Karman: "In the End, This New World Will Inevitably Emerge"--Wasteland -- Rachel Carson: "Everywhere Was a Shadow of Death"--Virtue -- Pope Francis: "You Carry Out Your Work Inspired by Fraternal Love" -- Vice -- Steven Spielberg: "It Is All Big One Hate" -- Saint -- Lonnie Ali: "He Wanted Us to Use His Life and His Death as a Teaching Moment" -- Sinner -- Camille Paglia: "I'm Sick and Tired of These New Historicists with Trust Funds" -- Idol -- Malala Yousafzai: "The Extremists Are Afraid of Books and Pens" -- Abomination -- Wael Ghonim: "My Online World Became a Battleground Filled with Trolls" -- Summary -- 10 Eloquence -- Form -- Thomas Jefferson: "We Hold These Truths to Be Self-Evident, That All Men Are Created Equal" -- Dramatistic Symbol -- Elizabeth Cady Stanton: "Even Jesus of Nazareth, in These Last Sad Days on Earth, Felt the Awful Solitude of Self" -- Poetic Categories -- The Heroic -- Dolores Ibárruri: "We Are Here. Your Cause, Spain's Cause, Is Ours" -- The Tragic -- Robert F. Kennedy: "To Tame the Savageness of Man and Make Gentle the Life of This World" -- The Comic -- Shazia Mirza: "These People Want to Live" -- Summary -- Glossary -- Index
Speaking The Truth In Love
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Author : Daniel R. Berger
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2007-01-01
Speaking The Truth In Love written by Daniel R. Berger and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Religion categories.
Approaching public communication from a liberal arts point of view, Speaking the Truth in Love provides a distinctly Christian perspective of rhetoric. Written and oral rhetoric are interwoven throughout the text. Two foundational ideas control the majority of the text. The first is from Plato's Phaedrus as stated by Paul in Ephesians 4:15, "speaking the truth in love." The second is from the Apostle Peter in 1 Peter 4:11, "if anyone speaks, he should do it as one speaking the very words of God." The spiritual responsibility of communicating truth in accordance with the nature of God, especially the virtue of love, is an awesome privilege and opportunity. Sound content spoken or written eloquently with charisma will enable words to have a maximum impact. The text is designed to be a culminating learning experience for undergraduate communication programs or as an introductory text for graduate programs involving public communication. Beginning with a philosophy of language, meaning, and interaction, argument is built against secular deconstructive thought where everyone has a different truth based on language. Alongside philosophy we explore ethics and theology from an evangelical perspective. Following this a brief history outlines rhetorical thought from pre-testament classics to today. Based upon these ideas we take a closer look at communication theory as it relates to public communication. Finally, the text addresses the practice of both written and oral communication.
The Purposeful Graduate
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Author : Tim Clydesdale
language : en
Publisher: University of Chicago Press
Release Date : 2016-09-08
The Purposeful Graduate written by Tim Clydesdale and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Education categories.
American higher education is more expensive than ever and the rewards seem to be diminishing daily. Sociologist Tim Clydesdale s new book, however, offers some rare good news: when colleges and universities meaningfully engage their organizational histories to launch sustained conversations with students about questions of purpose, the result is a rise in overall campus engagement and recalibration of post-college trajectories that set graduates on journeys of significance and impact. The book is based on a study of programs launched at 88 colleges and universities that invited students, faculty, staff, and administrators to incorporate questions of meaning and purpose into the undergraduate experience. The results were so positive that Clydesdale came away from the study arguing that every campus (religious or not) should engage students in a broad conversation about what it means to live an examined life. This conversation needs to be creative, intentional, systematic, and wide-ranging, he says, because for too long this core liberal educational task has been relegated to the margins, and its attendant religious or spiritual discourse banished from classrooms and quads, to the detriment of higher education s virtually universal mission: graduates marked by thoughtfulness, productivity, and engaged citizenship."
Digital Media Youth And Credibility
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Author : Miriam J. Metzger
language : en
Publisher: MIT Press
Release Date : 2008
Digital Media Youth And Credibility written by Miriam J. Metzger and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten
Influence
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Author : Robert B. Cialdini
language : en
Publisher: Pearson Scott Foresman
Release Date : 1988
Influence written by Robert B. Cialdini and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.