Persuasion Engineering
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Persuasion Engineering
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Author : John La Valle
language : en
Publisher: Independently Published
Release Date : 2022-10-05
Persuasion Engineering written by John La Valle and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-05 with categories.
For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales. Combining Design Human Engineering (R), Richard Bandler's latest discoveries in the field of human development, the success patterns that he has been teaching for years in Neuro-Linguistic Programming and John La Valle's applications in the business arena. Persuasion Engineering(R) provides new insights into the selling process. Richard's genius and indepth understanding how the brain works and how we see our communicating processes to generate behaviors unconsciously stand out on their own and speak for themselves. John's success in business is solidly based on his unique ability to present seemingly complex issues simply. Having studied some of the most successful business people and applying these discoveries, this material is written for even the novice to understand and use.
The Science Of Proactive Persuasion
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Author : Laura G. Hyde
language : en
Publisher:
Release Date : 2009
The Science Of Proactive Persuasion written by Laura G. Hyde and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Engineering Writing By Design
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Author : Edward J. Rothwell
language : en
Publisher: CRC Press
Release Date : 2017-09-29
Engineering Writing By Design written by Edward J. Rothwell and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Technology & Engineering categories.
Engineers are smart people. Their work is important, which is why engineering material should be written as deliberately and carefully as it will be read. Engineering Writing by Design: Creating Formal Documents of Lasting Value demonstrates how effective writing can be achieved through engineering-based thinking. Based on the authors’ combined experience as engineering educators, the book presents a novel approach to technical writing, positioning formal writing tasks as engineering design problems with requirements, constraints, protocols, standards, and customers (readers) to satisfy. Specially crafted for busy engineers and engineering students, this quick-reading, conversational text: Describes how to avoid logical fallacies and use physical reasoning to catch mistakes in claims Covers the essentials of technical grammar and style as well as the elements of mathematical exposition Emphasizes the centrality of the target audience, and thus the need for clear and concise prose Engineering Writing by Design: Creating Formal Documents of Lasting Value addresses the specific combination of thinking and writing skills needed to succeed in modern engineering. Its mantra is: to write like an engineer, you must think like an engineer. Featuring illustrative examples, chapter summaries and exercises, quick-reference tables, and recommendations for further reading, this book is packed with valuable tips and information practicing and aspiring engineers need to become effective writers.
The Science Of Proactive Persuasion
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Author :
language : en
Publisher:
Release Date : 2005
The Science Of Proactive Persuasion written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
The Necessary Art Of Persuasion
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Author : Jay A. Conger
language : en
Publisher: Harvard Business Review Press
Release Date : 2008-09-08
The Necessary Art Of Persuasion written by Jay A. Conger and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-08 with Business & Economics categories.
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
The Science Of Proactive Persuasion
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Author :
language : en
Publisher:
Release Date : 2006
The Science Of Proactive Persuasion written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Compelling Form
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Author : J. Donald Ragsdale
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2011-08-08
Compelling Form written by J. Donald Ragsdale and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Architecture categories.
Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings’ cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.
Good Charts
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Author : Scott Berinato
language : en
Publisher: Harvard Business Review Press
Release Date : 2016-04-26
Good Charts written by Scott Berinato and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.
Dataviz—the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
Persuasive Technology Designing For Future Change
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Author : Sandra Burri Gram-Hansen
language : en
Publisher: Springer Nature
Release Date : 2020-04-07
Persuasive Technology Designing For Future Change written by Sandra Burri Gram-Hansen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Computers categories.
This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Technology, PERSUASIVE 2020, held in Aalborg, Denmark, in April 2020. The 18 full papers presented in this book were carefully reviewed and selected from 79 submissions. The papers are grouped in the following topical sections: methodological and theoretical perspectives on persuasive design; persuasive in practice, digital insights; persuasive technologies for health and wellbeing; persuasive solutions for a sustainable future; and on security and ethics in persuasive technology.
Smart Persuasion
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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01
Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.