Persuasion Ethics Today
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Persuasion Ethics Today
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Author : Margaret Duffy
language : en
Publisher: Routledge
Release Date : 2015-12-07
Persuasion Ethics Today written by Margaret Duffy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Business & Economics categories.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Persuasion Ethics Today
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Author : Margaret Duffy
language : en
Publisher:
Release Date : 2014-01-31
Persuasion Ethics Today written by Margaret Duffy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with categories.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication. Linking real world persuasive communication activities to fundamental philosophies of ethics, the book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. This book also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Persuasion Ethics Today
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Author : Margaret Duffy
language : en
Publisher:
Release Date : 2014-01-31
Persuasion Ethics Today written by Margaret Duffy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with categories.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication. Linking real world persuasive communication activities to fundamental philosophies of ethics, the book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. This book also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Ethics Persuasion And Truth
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Author : J. J. C. Smart
language : en
Publisher: Routledge
Release Date : 2020-07-20
Ethics Persuasion And Truth written by J. J. C. Smart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-20 with Philosophy categories.
Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.
Persuasion Ethics Today
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Author : Margaret Duffy
language : en
Publisher: Routledge
Release Date : 2015-12-07
Persuasion Ethics Today written by Margaret Duffy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Business & Economics categories.
This book explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Ethics And Professional Persuasion
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Author : Ralph D. Barney
language : en
Publisher: Routledge
Release Date : 2003-07-30
Ethics And Professional Persuasion written by Ralph D. Barney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-30 with Language Arts & Disciplines categories.
Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.
Persuasion
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Author : Robert H Gass
language : en
Publisher: Routledge
Release Date : 2018-01-29
Persuasion written by Robert H Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-29 with Language Arts & Disciplines categories.
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2020-07-14
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Psychology categories.
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
Persuasion In The Media Age
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Author : Timothy Borchers
language : en
Publisher: Waveland Press
Release Date : 2021-09-14
Persuasion In The Media Age written by Timothy Borchers and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Language Arts & Disciplines categories.
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Ethics Persuasion And Truth
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Author : John J. C. Smart
language : en
Publisher:
Release Date : 1982
Ethics Persuasion And Truth written by John J. C. Smart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.