Persuasion In Specialized Discourse

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Persuasion In Specialized Discourse
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Author : Chiara Degano
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2024-10-15
Persuasion In Specialized Discourse written by Chiara Degano and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Language Arts & Disciplines categories.
The volume aims to advance understanding of argumentative practices in different communicative contexts, with special regard for those with heightened public resonance: politics, media, and public debate in general. Furthermore, it intends to explore the linguistic aspects of argumentation, including both explicit codification, with the related issue of indicators, and the activation of implicit meanings. Bringing together different paradigms to account for the relations between contextual factors and discourse realizations, the contributions articulate around three foci, placing emphasis on one or more of them: the communicative purpose within a given genre or activity type; the argumentative and linguistic features of the investigated discourses, among which prototypical patterns, argumentative styles, and implicit meanings; the assessment of argumentation quality and strategies to cope with illegitimate practices.
Persuasion In Specialised Discourses
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Author : Olga Dontcheva-Navratilova
language : en
Publisher: Springer Nature
Release Date : 2020-12-10
Persuasion In Specialised Discourses written by Olga Dontcheva-Navratilova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Language Arts & Disciplines categories.
This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.
Persuasion In Specialised Discourses
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Author : Olga Dontcheva-Navratilova
language : en
Publisher: Palgrave Macmillan
Release Date : 2020-12-11
Persuasion In Specialised Discourses written by Olga Dontcheva-Navratilova and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-11 with Language Arts & Disciplines categories.
This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.
Persuasion In Tourism Discourse
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Author : Elena Manca
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-12-14
Persuasion In Tourism Discourse written by Elena Manca and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-14 with Language Arts & Disciplines categories.
Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.
Specialized Communication
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Author : Thorsten Roelcke
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2025-06-02
Specialized Communication written by Thorsten Roelcke and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-02 with Language Arts & Disciplines categories.
Specialized communication in science, technology or institutions is one of the most important and exciting fields of applied linguistics. The handbook captures the current and relevant knowledge of specialized languages and professional communication. It promotes international communication on central issues, where dialogue is urgently needed concerning both their intellectual underpinning and the day-to-day practices associated with them.
Science Communication In Times Of Crisis
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Author : Pascal Hohaus
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2022-08-10
Science Communication In Times Of Crisis written by Pascal Hohaus and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-10 with Language Arts & Disciplines categories.
This volume addresses demands on external and internal science communication in times of crisis. The contributions discuss present crises such as COVID-19 (e.g. vaccination campaigns or political reactions towards the pandemic in the context of science scepticism), and climate change (e.g. plausibility judgements or the role of scientists). They also relate their approaches to past crises, e.g. 9/11 or the Galileo affair. This volume is unique in that it is interdisciplinary from a theoretical and methodological perspective. In that respect, the authors apply concepts from corpus linguistics, discourse analysis, rhetoric, news values analysis, pragmatics and terminology research to various types of data, such as newspaper headlines, Tweets, open letters, corpora or glossaries. The case studies are situated within different cultural contexts, with various languages being examined, i.e. Polish, Arabic, English, French, German, and Spanish. Elevating our understanding of the interface of science communication and crisis communication, this collection of articles proves valuable to scholars and students from linguistics, communication science, political science, sociology and philosophy of science.
Analyzing Multimodality In Specialized Discourse Settings
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Author : Veronica Bonsignori
language : en
Publisher: Vernon Press
Release Date : 2022-03-01
Analyzing Multimodality In Specialized Discourse Settings written by Veronica Bonsignori and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-01 with Language Arts & Disciplines categories.
Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.
Perspectives And Approaches
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Author : Frans H. van Eemeren
language : en
Publisher: Walter de Gruyter
Release Date : 2011-07-13
Perspectives And Approaches written by Frans H. van Eemeren and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-13 with Language Arts & Disciplines categories.
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Persuasion Across Genres
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Author : Helena Halmari
language : en
Publisher: John Benjamins Publishing
Release Date : 2005
Persuasion Across Genres written by Helena Halmari and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Digital Scientific Communication
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Author : Ramón Plo-Alastrué
language : en
Publisher: Springer Nature
Release Date : 2023-12-29
Digital Scientific Communication written by Ramón Plo-Alastrué and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-29 with Language Arts & Disciplines categories.
This edited book analyses current trends in science communication and gathers research on practices related to the construction of digital identity and visibility, emerging conflicts related to the public availability and appropriation of scientific culture, and ways of validating and disseminating scientific knowledge in new digital contexts. Drawing on a selection of papers presented in the InterGedi Conference (Zaragoza, December 2021), the main goal of the volume is to identify and explore emerging professional practices and challenges in the digital communication of science through innovative multimodal genres. This book will be of interest to postgraduates, doctoral students, practitioners and researchers in the fields of discourse analysis, sociolinguistics, digital media, multimodality and communication studies.