Persuasiveness In The Discourse Of Wine
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Persuasiveness In The Discourse Of Wine
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Author : Charlotte Hommerberg
language : en
Publisher:
Release Date : 2011
Persuasiveness In The Discourse Of Wine written by Charlotte Hommerberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Discourse analysis categories.
Text And Wine
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Author : M. del Carmen Balbuena Torezano
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2023-11-15
Text And Wine written by M. del Carmen Balbuena Torezano and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-15 with Language Arts & Disciplines categories.
Text and Wine: Approaches from terminology and translation collects part of the results of the research project WeinApp: Multilingual System of Information and Winegrowing-Resources (MINECO, Ref. FFI2016-79785-R), carried out by researchers from the universities of Cordoba and Cadiz (Spain), on wine production, the wine sector, and its language and terminology in English, French, German and Spanish. The editors, principal investigators of the project, begin the volume, which contains works on phytopathology, lexical domains and subdomains, wine tourism, agro-legal texts, Indo-European languages, labelling, tasting metaphors, wine and literature, interpretation, wine and medicine, oenological websites, and lexical and morphosyntactic formation around the language of wine.
Campania S Wine On The Net
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Author : Francesco Nacchia
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-05-08
Campania S Wine On The Net written by Francesco Nacchia and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-08 with Language Arts & Disciplines categories.
This book explores the multi-sensorial world of wine-tasting language, with a specific focus on communicative dynamics between winemakers and ordinary consumers in the context of online commerce. Promotional tasting notes of labelled wines from Campania—a Southern Italian region famous worldwide for its unique wine tradition—in their Italian and English version, are analysed to pursue the twofold aim of identifying the most common knowledge domains from which wine professionals draw new words from, and assessing the degree of terminological harmonisation between these descriptions and national/international terminological standards. Translation strategies put into use to promote Italian wines to the wider English-speaking audience are also discussed. The book provides a snapshot of wine language and is addressed to linguists and other academics, as well as members of the wine community and ordinary wine drinkers.
Wineinformatics
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Author : Bernard Chen
language : en
Publisher: Springer Nature
Release Date : 2022-11-29
Wineinformatics written by Bernard Chen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Computers categories.
Wineinformatics is a new data science application with a focus on understanding wine through artificial intelligence. Thousands of new wine reviews are produced monthly, which benefits the understanding of wine through wine experts for winemakers and consumers. This book systematically investigates how to process human language format reviews and mine useful knowledge from a large volume of processed data. This book presents a human language processing tool named Computational Wine Wheel to process professional wine reviews and three novel Wineinformatics studies to analyze wine quality, price and reviewers. Through the lens of data science, the author demonstrates how the wine receives 90+ scores out of 100 points from Wine Spectator, how to predict a wine’s specific grade and price through wine reviews and how to rank a group of wine reviewers. The book also shows the advanced application of the Computational Wine Wheel to capture more information hidden in wine reviews and the possibility of extending the wheel to coffee, tea beer, sake and liquors. This book targets computer scientists, data scientists and wine industrial researchers, who are interested in Wineinformatics. Senior data science undergraduate and graduate students may also benefit from this book.
New Wine New Wineskins
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Author : William C. Mattison
language : en
Publisher: Rowman & Littlefield
Release Date : 2005
New Wine New Wineskins written by William C. Mattison and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Religion categories.
The growing shift in Catholic moral theology from reflecting on rules alone to focusing on the identity and formation of persons as moral agents prompts a further question: What impact do recent changes in the identity and formation of Catholic moral theologians themselves have on how that discipline is practiced? Young Catholic moral theologians experience a sharply different professional formation and a changed location of ongoing professional life than prior generations of moral theologians. How do these differences influence the field of moral theology as a whole? New Wine, New Wineskins: A Next Generation Reflects on Key Issues in Catholic Moral Theology addresses these questions and more by offering a snapshot of how a new generation of Catholic moral theologians understands not only topics in the field, but the effects of their own identity and formation on their treatment of those topics. The distinctive contribution of this volume is the interweaving of three key concerns, all of which arise out of a critical self-reflection on the task of moral theology today: the character and adequacy of training and ongoing formation in the field of Catholic moral theology, the purpose and nature of teaching Catholic moral theology, and the fittingness of methodological debates with regard to the needs of the Christian life. Each essay makes a contribution to its specific area of interest-ranging from economic ethics, to Patristic rhetoric, to the nature and development of practical reasoning-while probing what exactly young Catholic moral theologians are doing, and how they can do what they do better.
The Routledge Handbook Of Language And Media
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Author : Colleen Cotter
language : en
Publisher: Routledge
Release Date : 2017-08-04
The Routledge Handbook Of Language And Media written by Colleen Cotter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-04 with Language Arts & Disciplines categories.
The Routledge Handbook of Language and Media provides an accessible and comprehensive overview of state-of-the-art research in media linguistics. This handbook analyzes both language theory and practice, demonstrating the vital role of this research in understanding language use in society. With over thirty chapters contributed by leading academics from around the world, this handbook: addresses issues of language use, form, structure, ideology, practice, and culture in the context of both traditional and new communication media; investigates mediated language use in public spheres, organizations, and personal communication, including newspaper journalism, broadcasting, and social media; examines the interplay of language and media from both linguistic and media perspectives, discussing auditory and visual media and graphic modes, as well as language and gender, multilingualism, and language change; analyzes the advantages and shortcomings of current approaches within media linguistics research and outlines avenues for future research. The Routledge Handbook of Language and Media is a must-have survey of this key field, and is essential reading for those interested in media linguistics.
Mixing Metaphor
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Author : Raymond W. Gibbs, Jr.
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-03-18
Mixing Metaphor written by Raymond W. Gibbs, Jr. and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-18 with Language Arts & Disciplines categories.
Mixing metaphors in speech, writing, and even gesture, is traditionally viewed as a sign of inconsistency in thought and language. Despite the prominence of mixed metaphors, there have been surprisingly few attempts to comprehensively explain why people mix their metaphors so frequently and in the particular ways they do. This volume brings together a distinguished group of linguists, psychologists and computer scientists, who tackle the issue of how and why mixed metaphors arise and what communicative purposes they may serve. These scholars, almost unanimously, argue that mixing metaphors is a natural consequence of common metaphorical thought processes, highlighting important complexities of the metaphorical mind. Mixing Metaphor, for the first time, offers new, critical empirical and theoretical insights on a topic that has long been ignored within interdisciplinary metaphor studies.
Appraisal And The Transcreation Of Marketing Texts
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Author : Nga-Ki Mavis Ho
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-31
Appraisal And The Transcreation Of Marketing Texts written by Nga-Ki Mavis Ho and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-31 with Language Arts & Disciplines categories.
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.
The Routledge Handbook Of Cognitive Linguistics
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Author : Wen Xu
language : en
Publisher: Routledge
Release Date : 2021-06-04
The Routledge Handbook Of Cognitive Linguistics written by Wen Xu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04 with Language Arts & Disciplines categories.
The Routledge Handbook of Cognitive Linguistics provides a comprehensive introduction and essential reference work to cognitive linguistics. It encompasses a wide range of perspectives and approaches, covering all the key areas of cognitive linguistics and drawing on interdisciplinary and multidisciplinary research in pragmatics, discourse analysis, biolinguistics, ecolinguistics, evolutionary linguistics, neuroscience, language pedagogy, and translation studies. The forty-three chapters, written by international specialists in the field, cover four major areas: • Basic theories and hypotheses, including cognitive semantics, cognitive grammar, construction grammar, frame semantics, natural semantic metalanguage, and word grammar; • Central topics, including embodiment, image schemas, categorization, metaphor and metonymy, construal, iconicity, motivation, constructionalization, intersubjectivity, grounding, multimodality, cognitive pragmatics, cognitive poetics, humor, and linguistic synaesthesia, among others; • Interfaces between cognitive linguistics and other areas of linguistic study, including cultural linguistics, linguistic typology, figurative language, signed languages, gesture, language acquisition and pedagogy, translation studies, and digital lexicography; • New directions in cognitive linguistics, demonstrating the relevance of the approach to social, diachronic, neuroscientific, biological, ecological, multimodal, and quantitative studies. The Routledge Handbook of Cognitive Linguistics is an indispensable resource for undergraduate and postgraduate students, and for all researchers working in this area.
Persuasion In Public Discourse
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Author : Jana Pelclová
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-08-08
Persuasion In Public Discourse written by Jana Pelclová and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-08 with Language Arts & Disciplines categories.
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
