Pestel Analysis Of Bmw
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Pestel Analysis Of Bmw
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2015-03-27
Pestel Analysis Of Bmw written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 70 %, Prifysgol Cymru University of Wales, language: English, abstract: Germany is one of the leading car manufacturer industries in the world. The German automotive market convinces customer preferences around the world with companies like Volkswagen, BMW or Daimler, as confirmed by export rates of 190 billion euro through vehicles and components in 2012 (Frankfurter Allgemeine Zeitung, 2013). The Bavarian automobile manufacturer BMW is one of these highly regarded and ven-erated automobile brands. The enterprise BMW Group assert their top position in the premium segment with a new record in global sales of about 2.1 million automobiles in 2014. The additional brand MINI could hold the level of its sales from the previous year and, for the first time, Rolls Royce Motor Cars was able to increase the sales over 4.000 units in 2014, and thus assert the position as the market leader in the absolute luxury segment. Hawranek (2008) and Reithofer, chief executive of BMW, (BMW Group, 2015) emphasise that the company remain faithful to its strategy to continuously hold the position as the world’s top seller in the premium class. The elaboration will present an environmental analysis of the BMW Group in the automotive industry with help of the principles of a PESTEL-Analysis. After a general over-view of the automotive industry in the 21st century in chapter 2, each point of the PESTEL-analysis will be processed separately in chapter 3. The conclusion in chapter 4 in-cludes the results, an overall assessment of the BMW Group and recommendations considering the focus of the business strategy.
Bmw Group Operates In The Market Australia Strategic Plan Report
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Author : Tobias Rohringer
language : en
Publisher: GRIN Verlag
Release Date : 2019-09-11
Bmw Group Operates In The Market Australia Strategic Plan Report written by Tobias Rohringer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with Business & Economics categories.
Project Report from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of South Australia, language: English, abstract: This strategic plan report will analyse the strategy and the competitive environment of BMW. More specifically, the research question is: ‘How does BMW operate in the Australian market?’ Thereby, the focus for this research is the brand BMW. Background information about the company and their products is described in the second chapter. The research methods are presented in the third chapter of this report, which clarify how the information for this paper was obtained. To analyse the strategy of BMW in Australia, it is necessary to examine the internal environment, task environment and the external environment. The analytical tools SWOT and Pestle were already described in the first assessment and are essential to chapter four in analysing the environment of BMW. This section also includes the past and the current strategy of the organization. Additional information is provided in the fifth section in this report and describes more facts about the company, which are not covered of in the SWOT and PESTLE analyses, in order to understand the organization better. The last chapter contains the recommendation for the company, which is split into three subchapters: the business level strategy, the corporate level strategy and the network level strategy.
Strategies For Autonomous Connected And Smart Mobility In The Automotive Industry A Comparative Analysis Of Bmw Group And Tesla Motors Inc
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Author : Andreas Kauerhof
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-09
Strategies For Autonomous Connected And Smart Mobility In The Automotive Industry A Comparative Analysis Of Bmw Group And Tesla Motors Inc written by Andreas Kauerhof and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-09 with Business & Economics categories.
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The automotive industry is facing the biggest changes in its more than 100 years of existence. At the end of this decade, the first electric vehicle is going to enter the mass market that can compete on product features, comfort and price with the internal combustion engines. People keep moving into urban areas. The requirements toward future mobility increase. Some countries already decided to prefer electric vehicles to conventional cars. Profits will shift to other markets or segments. Incumbents must align their current strategies to keep their market share in the future and participate in future profit pools of the automotive industry. BMW and Tesla have different strategic approaches to the upcoming changes in the industry. BMW, as many other OEMs, is aware of future challenges and disruptive forces and has much more resources to manage the required investments in R&D than smaller start-ups. However, disruptive forces come from lower functionality and low-cost products that are usually overlooked by dominant firms in an industry. This research analyzes the two automotive companies BMW and Tesla by using the common strategy analysis tools. First, the firms’ external environment is analyzed by using the PESTEL analysis, describing relevant trends that affect the strategic decision of the two companies. An industry overview with future projections is provided. Secondly, an internal analysis is performed. SWOT analysis and the VRIO framework form the basis to define the strengths, weaknesses, unique recourses and capabilities of BMW and Tesla. The conclusion provides an overall discussion of the most important findings emerging from the analysis with regard to the business operations and the existing business models of the two car manufacturers. Furthermore, important implications for the adaption and adjustment processes are discussed.
The Pestel Analysis Through The Example Of Toyota Motor
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Author : Verena Bartlmann
language : en
Publisher: GRIN Verlag
Release Date : 2018-07-25
The Pestel Analysis Through The Example Of Toyota Motor written by Verena Bartlmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-25 with Business & Economics categories.
Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, , language: English, abstract: The senior adviser and eight president from Toyota, Hiroshi Okuda, said in year 1997: “We wish to make Toyota not only strong, but a universally admired company, winning the trust and respect of the world. We must be a company that is accepted wholeheartedly by people around the world, who would think it natural if Toyota became No.1 in size, since we provide attractive products that excel in environmental protection and in safety.“. Do this quotation become reality? In this coursework, the Toyota Motor Corporation will be present with its presentation of company, mission, vision and also the range of products. After this, the mnemonic of PESTEL will be explained in chapter three. In addition the limitation of the PESTEL-Analysis will be shown. In Chapter four, the particular factors of the PESTEL-Analysis will be introduced by relating to Toyota Motor Corporation, but only in Germany, because otherwise it would be too extensive. The next chapter will deal with an overall evaluation/ assessment followed by recommendations for further strategic orientation which will complete this coursework.
Mercedes Benz Cars Germany Market Analysis
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Author : Thilo Ketschau
language : en
Publisher: GRIN Verlag
Release Date : 2013-03-14
Mercedes Benz Cars Germany Market Analysis written by Thilo Ketschau and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.
Marketing Plan Bmw 1 Series In Germany
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Author : Andreas Klein
language : en
Publisher: GRIN Verlag
Release Date : 2007-02-26
Marketing Plan Bmw 1 Series In Germany written by Andreas Klein and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-26 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford, course: MBA, language: English, abstract: Terms of Reference This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels
Bmw Business Strategy An Overview
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Author : Linda Vuskane
language : en
Publisher: GRIN Verlag
Release Date : 2010-08
Bmw Business Strategy An Overview written by Linda Vuskane and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with categories.
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, Glyndŵr University, Wrexham known as NEWI, course: Strategic Business, language: English, abstract: BMW - the Bavarian based luxury car producer is seen as one of the most prestigious, stable and admired companies in the world. By 2008 the company sold 1.2 million automobiles under its largest brand - the BMW. In 2001 it very successfully launched the new Mini which is the only brand kept after the failed acquisition of the Rover group with sales rising to over 230 thousand in 2008. In 2003 Rolls Royce was added to BMW's portfolio and sold 1,212 units in 2008 - an increase of 53% compared to 2004 (BMW Annual Report 2008, pp6-7). The company has not only one of the strongest brands worldwide and exclusively high profit margins of 8 - 10% but since 2007 it has been the world's top seller in the premium class (Hawranek, 2008). In the last 50 years BMW has built a powerful brand image and distinctive competitive advantage. However, with rising fuel prices and climate change BMW will have to work hard to develop an environmentally-friendly car that still supports the values that the company has been standing for. Despite the fact that recent recession has hit hard the luxury market BMW considers itself in fundamentally good shape as it began preparing for a downturn in early 2008 (Ewing, 2009). However, there are no reliable predictions on how long the crises will last and how the automobile industry will develop in the future but the direction BMW has to work to is certainly clear - to a greener, more environmentally-friendly Beemer.
Value Added Scoreboard Definition And Calculation Of Value Added Business Performance And Evaluation Of Performance Of Bmw
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Author : Bikal Dhungel
language : en
Publisher: GRIN Verlag
Release Date : 2011-04-28
Value Added Scoreboard Definition And Calculation Of Value Added Business Performance And Evaluation Of Performance Of Bmw written by Bikal Dhungel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.
Seminar paper from the year 2009 in the subject Business economics - Investment and Finance, grade: 2,3, Cologne University of Applied Sciences, course: International Management and Business Consulting, language: English, abstract: According to BIS ( Department for Business innovation and skills ), Value Added measures the amount of wealth created by a company and is of particular importance since it reflects the ability of companies to provide their customers with what they want and are prepared to pay for. As such, it provides a broader perspective on a company‟s economic contribution than operating profit. Mathematically, Value Added = Company Sales – Bought-in goods. Value added is regarded as one of the most important objective of a Firm or a company because it measures the amount of the wealth created by a company, from where we can analyze how a particular company is contributing to the economy of a certain country. Every year the „Value Added Scoreboard‟ measures the overall growth of a company and examines the efficiencies. The analysis will be in many different sectors, sometimes differentiated by a country or a region which we will talk in this paper later. The British Minister of State for Science and innovation Lord Paul Drayson mentioned in his ministerial foreword that innovation is essential to national competitiveness and to ensure that countries can respond to global challenges and opportunities. He also mentions the clear ambition of British government to make the UK the best place to do business. Chancellor of the Exchequer Mr. Alistair Darling mentioned his support to innovative businesses in the UK. Many people believe that the coming century will be an Asian century with Asia contributing one third of the global GDP. This is also a good reason to make the UK and Europe most welcoming place for businesses and especially innovative businesses. As Darling „There are many opportunities for the UK firms, we are helping them to meet that challenge targeting skills, supporting exporters through UK Trade and Investment and backing innovation with measures like the Technology Strategy and R&D tax credits. Helping companies turn the ideas of today into the goods and services of tomorrow‟. This shows that the British government is determined to help the government and to support them in every step.
Bmw Entering The Automobile Market In Brazil
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Author : Marcel Keller
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-26
Bmw Entering The Automobile Market In Brazil written by Marcel Keller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-26 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Coventry University (Business School), language: English, abstract: The ongoing globalisation and the interrelated trade of goods and services are an integral part of today’s business. In particular, the automobile industry plays an important role within the global environment, because of their strong linkages within the global economy. The increased international commitment of car manufacturers is driven by, on the one hand issues of limited opportunities in their respective home markets and, on the other hand, superior opportunities in emerging markets such as China or India. Therefore, motives for entering new markets can be either proactive, for example, expand market share, lower costs or the availability of resources or they can be reactive, for example, to remain competitive. For instance, German car manufacturers are faced by a highly competitive home market, not only within the mass market, but in the premium market as well. BMW, for instance, has been proactive by taking the opportunity to enter new markets such as China where it has produced cars since 2003. Furthermore, BMW assemblies its cars with a reassembly production process in India, Thailand, Malaysia and Indonesia. However, these are just a few emerging economies where the company seeks its opportunities. Emerging economies such as Brazil offer auspicious potential for foreign investors as well. Brazil is the eighth largest economy by Gross Domestic Product (GDP), the fifth by population and the fourth largest car market in the world. While other companies just consider investments in emerging markets, BMW already benefits by exporting its cars to Brazil. Nevertheless, to take full advantage of the market the company contemplates entering Brazil ́s car market by foreign direct investment. Consequently, BMW has to investigate the Brazilian market very thoughtfully. The aim of this report is to critically analyse and evaluate the automobile industry as well as the business environment in Brazil with reference to BMW. Furthermore, the report identifies recommendations to develop a long-term market entry strategy in order to act successfully in the market.
Strategic Management In A Global Context Impact Of The Downturn
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Author : Markus Baum
language : en
Publisher: GRIN Verlag
Release Date : 2012-05-14
Strategic Management In A Global Context Impact Of The Downturn written by Markus Baum and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-14 with Business & Economics categories.
Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be “green technology” and “changing in customers demand”. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia. Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.