Pez Die Kultmarke

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Pez Die Kultmarke

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Author : Kerstin Hofer
language : de
Publisher:
Release Date : 2013

Pez Die Kultmarke written by Kerstin Hofer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

Werbung

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Author : Günter Schweiger
language : de
Publisher: UTB
Release Date : 2016-09-12

Werbung written by Günter Schweiger and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-12 with Business & Economics categories.

Die Digitalisierung hat die Möglichkeiten für die Werbung gewaltig erweitert. Doch die Spielregeln für erfolgreiche Werbung und Marktkommunikation sind dennoch gleich geblieben! Die 9. Auflage dieses Standardwerkes trägt den neuesten Entwicklungen der digitalen Kommunikation Rechnung und zeigt, dass erfolgreiche Werbung Online- und Offline-Kanäle zielgruppenspezifisch verknüpft. Sie baut auf strategischer Marketingplanung auf und berücksichtigt die Gesetze moderner Markenführung und Regeln der Integrierten Marketingkommunikation. Dieses verständliche Lehrbuch beschreibt in der 9. Auflage anschaulich die digitalen und die klassischen Kommunikationsinstrumente, deren Einsatz, kreative Gestaltung und Wirkung und gibt dazu zahlreiche Beispiele aus der Praxis.

Unterscheide Dich

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Author : Jens Bergmann
language : de
Publisher: brand eins Medien
Release Date : 2022-04-08

Unterscheide Dich written by Jens Bergmann and has been published by brand eins Medien this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-08 with Business & Economics categories.

Nutella oder Nudossi? Micky Maus oder Fix und Foxi? Harley Davidson oder Yamaha? Marken sorgen für Orientierung in der Warenflut. Sie dienen als Projektionsflächen, liefern Gesprächsstoff und lösen starke Gefühle aus. Manche werden geliebt, andere gehasst. Was hinter all den Namen steckt, erzählen die hier versammelten Markenkolumnen aus dem Wirtschaftsmagazin brand eins.

News Sterreichs Gr Sstes Nachrichtenmagazin

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Author :
language : de
Publisher:
Release Date : 2007

News Sterreichs Gr Sstes Nachrichtenmagazin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.

Donald The Book

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Author : Donald Robertson
language : en
Publisher: Assouline Publishing
Release Date : 2017

Donald The Book written by Donald Robertson and has been published by Assouline Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Art categories.

It is no coincidence that Donald Robertson, known as @drawbertson to his hundreds of thousands of followers on social media, has become the fashion world’s favorite art bomber of the Instagram era.

Hershey

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Author : Michael D'Antonio
language : en
Publisher: Simon and Schuster
Release Date : 2007-01-09

Hershey written by Michael D'Antonio and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-09 with Biography & Autobiography categories.

D'Antonio pens the first full biography of one of the most successful and unusual business titans of the 20th century--Milton Hershey--and a startling history of how his commanding fortune shaped a unique utopian legacy.

A History Of Sweets In 50 Wrappers

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Author : Steve Berry
language : en
Publisher: HarperCollins UK
Release Date : 2014-10-23

A History Of Sweets In 50 Wrappers written by Steve Berry and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Social Science categories.

A super-sweet guide to all your favourite sweets from years gone by.

Candy

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Author : Beth Kimmerle
language : en
Publisher: Collectors Press
Release Date : 2007

Candy written by Beth Kimmerle and has been published by Collectors Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Candy categories.

"Chocolate, gummy, chewy, with nuts or without, what's your favorite? In Candy: The Sweet History, Beth Kimmerle spotlights the star of refined sugar-the staple of childhood allowance - candy. All of the gooey goodness of candy's glory years are presented in this retrospective of the confection industry. Selected for their nostalgic packaging, tempting tastes, and wonderful stories, Candy pays homage to the companies and brands that have become American icons; and chronicles the history of sweet treats across the globe-from the ancient Egyptians to the first box of Valentine's Day chocolate. PayDay®, Chic-O-Stick, Tootsie® Roll and many more treats are featured in brilliant photos and images from the candy culture of the past. And for those with a sweet touch in the kitchen, basic candy recipes are also included."

Classic Candy

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Author : Darlene Lacey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-05-10

Classic Candy written by Darlene Lacey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-10 with History categories.

A beautifully illustrated pocket history of American candy in its heyday. Whether classics like Hershey's, Mars and M&Ms or trend-setters like PEZ and Atomic Fireballs, candy has a special place in the hearts and memories of most Americans, who to this day consume more than 600 billion pounds of it each year. In this colorful illustrated guide, Darlene Lacey looks at candy in America from a variety of angles, examining everything from chocolate to fruity sweets and from the simply packaged basics to gaudy product tie-ins. She examines the classic brands of the late twentieth century and what they mean, guiding us on a mouth-watering, sugar-fueled trip down a memory lane filled with signposts like Bazooka, Clark, Necco and Tootsie Roll.

Chocolate

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Author : Paul Chrystal
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-01-20

Chocolate written by Paul Chrystal and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-20 with Cooking categories.

Kit Kat, Turkish Delight, Creme Egg, Rolo and All Gold: they are all as much a part of British life as were the companies that made them and which led the chocolate revolution in the nineteenth century: Rowntree's, Fry's, Cadbury's, Mackintosh and Terry's. This book charts the history of chocolate manufacture, marketing and consumption in Britain from its origins in the eighteenth century. It then describes the golden age from 1900 to the 1970s and the subsequent US and Swiss invasions, spearheaded by brands such as Mars, Toblerone and Nestlé's Milky Bar, including the takeovers by Nestle and Kraft.