Phraseological Units
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Phraseological Units
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Author : D. J. Allerton
language : en
Publisher:
Release Date : 2004
Phraseological Units written by D. J. Allerton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Phraseology categories.
Phraseological Units: basic concepts and their applicationPhraseology, an established concept in central and eastern Europe, has in recent years received increasing attention in the English-speaking world. It has long been clear to language learners and teachers that a native speaker's competence in a language goes well beyond a lexico-semantic knowledge of the individual words and the grammatical rules for combining them into sentences; linguistic competence also includes a familiarity with restricted collocations (like break the rules), idioms (like spill the beans in a non-literal sense) and proverbs (like Revenge is sweet), as well as the ability to produce or understand metaphorical interpretations. The first five papers of this volume set out to define the basic phraseological concepts collocation, idiom, proverb, metaphor and the related one of compound (-word). The remaining six papers explore a series of issues involving analytic, quantitative, computational and lexicographic aspects of phraseological units. The volume, as a whole, is a comprehensive and comprehensible introduction to this blossoming field of linguistics.
Stylistic Use Of Phraseological Units In Discourse
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Author : Anita Naciscione
language : en
Publisher: John Benjamins Publishing
Release Date : 2010-09-09
Stylistic Use Of Phraseological Units In Discourse written by Anita Naciscione and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Language Arts & Disciplines categories.
Stylistic Use of Phraseaological Units in Discourse received honourable mention of the ESSE Book Award 2012 in the field of English Language and Linguistics.This interdisciplinary study presents the cutting-edge state of theoretical and applied research in the fascinating field of phraseology. The author elaborates key terminology and theoretical concepts of phraseology, while challenging some prevailing assumptions. Exploration of phraseological meaning across sentence boundaries is supported by ample textual illustrations of stylistic use ranging from Old English to Modern English. The book contains innovative research in the discourse-level features of phraseological units from a cognitive perspective, along with creative use of phraseological metaphor, metonymy and allusion, multimodal discourse included. The author argues for applied stylistics as a distinct area and the need to raise stylistic awareness among teachers and learners, translators, lexicographers and advertisers. The book offers an extensive glossary of key terms and a comprehensive bibliography. Stylistic Use of Phraseological Units in Discourse is a skilfully revised and extensively expanded new edition of the author’s previously published 'Phraseological Units in Discourse: Towards Applied Stylistics' (2001).
The Discoursal Use Of Phraseological Units
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Author : Elena Arsenteva
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2021-10-22
The Discoursal Use Of Phraseological Units written by Elena Arsenteva and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-22 with Language Arts & Disciplines categories.
The book is devoted to various problems of the discoursal use of phraseological units (PUs). It explores both core use and contextual use of such units, as well as different types of PU modifications, including addition, deletion, substitution, cleft use, phraseological pun, and extended metaphor, among others. In addition, the book also considers the translation of these modifications, which often present a very serious issue.
Phraseology In Multilingual Society
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Author : Elena Arsenteva
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-03-17
Phraseology In Multilingual Society written by Elena Arsenteva and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-17 with Language Arts & Disciplines categories.
This unique volume showcases the best presentations of the international conference “Phraseology in Multilingual Society” held at Kazan Federal University, Russia, in August 2013. The twenty-seven essays included here represent different research efforts by specialists in phraseology from around the world. The book reflects numerous different aspects of phraseological research, including those from semantic, pragmatic, and comparative fields of study. Furthermore, the volume also presents an investigation of some practical problems of paremiology and phraseography.
Phraseological Units In Advertising An Empirical Analysis Of The Effects Of Modified Linguistic Expressions
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Author : Barbara Lohmann
language : en
Publisher: GRIN Verlag
Release Date : 2014-07-30
Phraseological Units In Advertising An Empirical Analysis Of The Effects Of Modified Linguistic Expressions written by Barbara Lohmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-30 with Literary Collections categories.
Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Münster, language: English, abstract: Since Leech published his pioneering work English in Advertising in 1966, the relevance of advertising increased steadily in linguistics during the twentieth century (Bell, 1995: 32). The term advertising itself means ‘to turn towards’, thus one of the central and obvious aims of advertising is to get the recipient’s attention (Goddard, 1998: 6). Additionally, the initiator aims to attract and persuade a specific target group and thus consciously intends to benefit from the textual components of an advertisement, either directly and commercially or indirectly through an enhanced brand image (Goddard, 1998: 7). Hence advertising texts often involve a complex interpretation of the reader decoding the message (Goddard, 1998: 10). Developing a persuasive and successful advert demands a high degree of creativity and linguistic skills (Bell, 1995: 32). Besides metaphors, puns or alliterations, phraseological units are frequently used as a popular tool in advertising language (Bell, 1995: 32; Fiedler, 2007: 103). In the following, my focus will be on the topic of modification of phraseological units in advertising as beneficial influencer on the audience’s attitude towards a product, using the example of a print advert of Volkswagen’s ‘As sun as possible’ campaign for the Beetle Cabriolet. The aim of this work is to prove the relevance and the favourable effects of transformed phraseological units in an empirical study dealing with the advert of Volkswagen. Phraseological Units are modified in the ‘As sun as possible’ campaign of Volkswagen to profit from the underlying original meaning and to add a personalised meaning fitting the particular product in order to favourably and efficiently affect the relevant audience. In order to show this, the present work will first create a theoretical basis about the concept of phraseological units. There, I will concentrate on the terminology and explain central features of phraseological units and how they are used in adverts. Then I will initially consider the possibilities for a modification of phraseological units on a general basis. In the following, this knowledge will be expanded by an elaboration of the most frequently used techniques for modification in advertising and an explanation of the advantages and challenges. This theoretical knowledge about phraseological units and their features will be exemplarily applied to the ‘As sun as possible’ campaign of Volkswagen...
The Discoursal Use Of Phraseological Units
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Author : Elena Arsenteva
language : en
Publisher:
Release Date : 2021-12
The Discoursal Use Of Phraseological Units written by Elena Arsenteva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12 with categories.
The book is devoted to various problems of the discoursal use of phraseological units (PUs). It explores both core use and contextual use of such units, as well as different types of PU modifications, including addition, deletion, substitution, cleft use, phraseological pun, and extended metaphor, among others. In addition, the book also considers the translation of these modifications, which often present a very serious issue.
Stylistic Use Of Phraseological Units In Discourse
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Author : Anita Naciscione
language : en
Publisher:
Release Date : 2010
Stylistic Use Of Phraseological Units In Discourse written by Anita Naciscione and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Discourse analysis categories.
This interdisciplinary study presents the cutting-edge state of theoretical and applied research in phraseology. The author elaborates key terminology and theoretical concepts of phraseology, while challenging some prevailing assumptions. Exploration of phraseological meaning across sentence boundaries is supported by ample textual illustrations of stylistic use ranging from Old English to Modern English. The book contains innovative research in the discourse-level features of phraseological units from a cognitive perspective, along with creative use of phraseological metaphor, metonymy and allusion, including multimodal discourse. The author argues for the need to raise stylistic awareness among teachers and learners, translators, lexicographers and advertisers. This is the revised and extensively expanded new edition of 'Phraseological Units in Discourse: Towards Applied Stylistics' (2001). It received honourable mention at the ESSE Book Award 2012.
Phraseological Units In Discourse
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Author : Anita Naciscione
language : en
Publisher:
Release Date : 2001
Phraseological Units In Discourse written by Anita Naciscione and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Discourse analysis categories.
Contrastive Phraseology
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Author : Fabio Mollica
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2020-02-06
Contrastive Phraseology written by Fabio Mollica and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with Education categories.
This volume is addressed to researchers in the field of phraseology, and to teachers, translators and lexicographers. It is a collection of essays offering a comprehensive, modern analysis of phrasemes, embracing a wide range of subjects and themes, from linguistic, both applied and theoretical, to cultural aspects. The contrastive approach underlying this variety of themes allows the divergences and analogies between phraseological units in two or more languages to be outlined. The languages compared here are both major and minor, European and non-European, and the text includes contrastive analyses of the most commonly investigated languages (French-German, English-Spanish, Russian-German), as well as some less frequently investigated languages (like Ukrainian, Romanian, Georgian and Thai), which are not as well-represented in phraseological description, despite their scientific interest.
Phraseology
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Author : Sylviane Granger
language : en
Publisher: John Benjamins Publishing
Release Date : 2008-06-01
Phraseology written by Sylviane Granger and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-01 with Language Arts & Disciplines categories.
Long regarded as a peripheral issue, phraseology is now taking centre stage in a wide range of fields. This recent explosion of interest undoubtedly has a great deal to do with the development of corpus linguistics research, which has both demonstrated the key role of phraseological expressions in language and provided researchers with automated methods of extraction and analysis. The aim of this volume is to take stock of current research in phraseology from a variety of perspectives: theoretical, descriptive, contrastive, cultural, lexicographic and computational. It contains overview chapters by leading experts in the field and a series of case studies focusing on a wide range of multiword units: collocations, similes, idioms, routine formulae and recurrent phrases. The volume is an invitation for experienced phraseologists to look at the field with different eyes and a useful introduction for the many researchers who are intrigued by phraseology but need help in finding their way in this rich but complex domain.