Pink Lady Marketing Tour Of Europe
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Pink Lady Marketing Tour Of Europe
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Author : Jon Durham
language : en
Publisher:
Release Date : 2005
Pink Lady Marketing Tour Of Europe written by Jon Durham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Apples categories.
Getting Fresh With Europe
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Author : Tim Blackburn
language : en
Publisher:
Release Date : 2000
Getting Fresh With Europe written by Tim Blackburn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Australia categories.
Marketing
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Author : Gary Armstrong
language : en
Publisher: Pearson UK
Release Date : 2019
Marketing written by Gary Armstrong and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
The Future Of Luxury Brands
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Author : Annamma Joy
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-02-07
The Future Of Luxury Brands written by Annamma Joy and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-07 with Business & Economics categories.
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Plunkett S Sports Industry Almanac Sports Industry Market Research Statistics Trends Leading Companies
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Author : Jack W. Plunkett
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2007-06
Plunkett S Sports Industry Almanac Sports Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06 with Business & Economics categories.
A market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.
Cider Planet
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Author : Claude Jolicoeur
language : en
Publisher: Chelsea Green Publishing
Release Date : 2022-09-23
Cider Planet written by Claude Jolicoeur and has been published by Chelsea Green Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-23 with Cooking categories.
From internationally-acclaimed author and fermented beverage expert Claude Jolicoeur comes a globe-trotting, full-color cultural history and guide celebrating the methods, terroir, and traditions of world-class cider. In Cider Planet, Claude Jolicoeur—a longtime, passionate cider maker and author of the international bestseller New Cider Maker’s Handbook—takes readers with him to the world’s greatest cider regions, providing an expertly guided tour laced with his deep understanding and appreciation for how this “Prince of Beverages” is made. Inside Cider Planet you’ll find: • Descriptions of global orchard practices • Specific apple varieties used in different countries and regions • Detailed histories of the world’s oldest ciderlands • Profiles of different cider styles and rituals • Tips and tricks from some of the most knowledgeable cider producers Cider, long perceived as a European country drink, is now truly a worldwide culinary delight. Jolicoeur talks about new and emergent regions that have contributed to this growing appreciation, and how they are building upon the old traditions while creating their own new ones. He explores, for example, the most revered areas for making perry, a delightful but little-known drink that, like cider, is starting to gain fans young and old. And he even transports readers to Kazakhstan in central Asia, famous as the “birthplace of the domestic apple.” Real cider, craft cider, farm cider, artisan cider: Whatever you wish to call it, at its best, cider should be enjoyed like a fine wine, with all of the sophistication but less of the pretentiousness. Just as there are many volumes devoted to the great wine regions of the world, we now need a “cider appreciation” manual to fully understand and delve into the rich culture of cider and perry. Cider Planet is that book, and Claude Jolicoeur is our experienced and enthusiastic guide. For the traveler or foodie, this book transports the reader around the world with wonderful stories and insight that will leave you thirsty for a fresh glass of fermented fruit.
Bibliography Of Agriculture
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Author :
language : en
Publisher:
Release Date : 1991-04
Bibliography Of Agriculture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-04 with Agriculture categories.
Improving The Health Promoting Properties Of Fruit And Vegetable Products
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Author : F A Tomás-Barberán
language : en
Publisher: Elsevier
Release Date : 2008-04-23
Improving The Health Promoting Properties Of Fruit And Vegetable Products written by F A Tomás-Barberán and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-23 with Technology & Engineering categories.
Consumers are advised to increase fruit and vegetable consumption, but the health effects of increased intake are not fully understood. This important collection brings together information on the health-promoting properties of fruit and vegetables. Introductory chapters provide an overview of fruit and vegetable bioactives and consumer attitudes towards fruit and vegetables. Part two discusses the health effects of fruit and vegetables in relation to specific diseases, including cancer, cardiovascular disease, diabetes, obesity and neurodegenerative diseases. The focus in Part three is on understanding fruit and vegetable phytochemicals. Chapters cover physiological and ecological functions and biosynthesis of health-promoting compounds in fruit and vegetables, rapid analysis of phytochemicals in fruit and vegetables and clinical evidence for biological activity of fruit and vegetable phytochemicals. Part four chapters review the effect of pre- and post-harvest technologies on the health-promoting properties of fruit and vegetables. Topics covered include traditional breeding and modern processing techniques and their effect on fruit and vegetable phytochemicals; genetic manipulation of vegetable crops to alleviate diet-related diseases; agronomy and the nutritional quality of fruit; storage and handling of fruit and vegetables for optimal health-related quality and postharvest enhancement of bioactive compounds in fresh produce using abiotic stresses. The final chapters in Part five look at the nutritional quality of particular fruit and vegetable products, such as fresh-cut fruit and vegetables and organic fruit and vegetables. Improving the health-promoting properties of fruit and vegetable products is a valuable reference for those working in the fresh and processed fruit and vegetable sector of the food industry. Provides an overview of fruit and vegetable bioactives Discusses the health effects of fruit and vegetables in relation to specific diseases Reviews the impact of agronomy, post-harvest treatments and processing on the nutritional quality of fresh fruit and vegetables
Apples Of Uncommon Character
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Author : Rowan Jacobsen
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-09-02
Apples Of Uncommon Character written by Rowan Jacobsen and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-02 with Cooking categories.
In his classic A Geography of Oysters, Rowan Jacobsen forever changed the way America talks about its best bivalve. Now he does the same for our favorite fruit, showing us that there is indeed life beyond Red Delicious-and even Honeycrisp. While supermarkets limit their offerings to a few waxy options, apple trees with lives spanning human generations are producing characterful varieties-and now they are in the midst of a rediscovery. From heirlooms to new designer breeds, a delicious diversity of apples is out there for the eating. Apples have strong personalities, ranging from crabby to wholesome. The Black Oxford apple is actually purple, and looks like a plum. The Knobbed Russet looks like the love child of a toad and a potato. (But don't be fooled by its looks.) The D'Arcy Spice leaves a hint of allspice on the tongue. Cut Hidden Rose open and its inner secret is revealed. With more than 150 art-quality color photographs, Apples of Uncommon Character shows us the fruit in all its glory. Jacobsen collected specimens both common and rare from all over North America, selecting 120 to feature, including the best varieties for eating, baking, and hard-cider making. Each is accompanied by a photograph, history, lore, and a list of characteristics. The book also includes 20 recipes, savory and sweet, resources for buying and growing, and a guide to the best apple festivals. It's a must-have for every foodie.
Responsible Marketing For Well Being And Society
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Author : Michael Saren
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-09
Responsible Marketing For Well Being And Society written by Michael Saren and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.