Place Marketing Performance Benchmarking European Cities As Business Destinations
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Place Marketing Performance Benchmarking European Cities As Business Destinations
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Author : Albena Pergelova
language : en
Publisher:
Release Date : 2011
Place Marketing Performance Benchmarking European Cities As Business Destinations written by Albena Pergelova and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
The European Cities Marketing Benchmarking Report 14th Official Edition 2017 2018
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Author :
language : en
Publisher:
Release Date : 2018
The European Cities Marketing Benchmarking Report 14th Official Edition 2017 2018 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Benchmark on city tourism of 112 European cities: bednights, market share, growth performance. Source markets: German market, Italian market, French market, Spanish market, UK market, USA market, Japanese market, Russian market, Chinese market. Top 15 European destinations. The latest performance, development & benchmark of European cities including number of international & domestic bednights. Bed capacities and occupancies.Tourism density in European cities"
European Cities Marketing Benchmarking Report 2010
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Author : European Cities Marketing
language : en
Publisher:
Release Date : 2010
European Cities Marketing Benchmarking Report 2010 written by European Cities Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The European Cities Marketing Benchmarking Report 10th Official Edition 2013 2014
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Author :
language : en
Publisher:
Release Date : 2014
The European Cities Marketing Benchmarking Report 10th Official Edition 2013 2014 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The European Cities Marketing 2015 2016
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Author :
language : en
Publisher:
Release Date : 2016
The European Cities Marketing 2015 2016 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Marketing Destinations And Venues For Conferences Conventions And Business Events
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2015-11-19
Marketing Destinations And Venues For Conferences Conventions And Business Events written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Marketing Destinations And Venues For Conferences Conventions And Business Events
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Author : Rob Davidson
language : en
Publisher: Routledge
Release Date : 2012-05-31
Marketing Destinations And Venues For Conferences Conventions And Business Events written by Rob Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Service Industries And Regions
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Author : Juan R. Cuadrado-Roura
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-26
Service Industries And Regions written by Juan R. Cuadrado-Roura and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-26 with Business & Economics categories.
The service sector in most advanced economies accounts for up to seventy percent of employment and GDP and, given its growing importance, has received much research attention over the last two decades. However, not very much attention has been paid to the relationship between this sector and both its territorial impact and regional effects. The main objective of this book is to offer a comprehensive approach to these aspects, focusing particularly on the location factors of service industries and the importance of some specific services, such as business services and knowledge and information services. The contributions have been prepared by well-known experts in the field from a wide number of countries. The focus of all contributions is not only on theoretical aspects, but also provides empirical analyses on specific countries and topics such as the geographical concentration, globalization impacts, foreign direct investments, and innovation.
Tourism Marketing
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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2022-03-29
Tourism Marketing written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Business & Economics categories.
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Managing And Marketing Tourist Destinations
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2010-11-01
Managing And Marketing Tourist Destinations written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.